Blog Posts in ' Zappos ':


“How-to” Videos, Done Right


“How-to” Videos, Done Right

“How-to” videos are a staple of any successful e-commerce video program.  They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees.  At this year’s 2013 Video Commerce Summit, top e-commerce retailers, Zappos, Advance Auto Parts, and GoPro, explored the “how-to” video benefits and best practices shared below.

Why make “how-to” videos?

Austin Blair, Senior Manager of Creative Services at Zappos, explained the variety of ways online retailers benefit from launching “how-to” videos on their site.

  • Engagement – “How-to” videos provide an avenue of exploration and entertainment

9 ways to repurpose your video content


9 ways to repurpose your video content

Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets.

Although your finished videos might be doing a good job for you in terms of driving traffic and boosting conversions on their own, shouldn’t you be getting a bit more mileage out of those costly assets?

Reimagining your video content

Here are 9 ways to repurpose or reimagine your video content to attract more attention and extend its value:

  1. Transcripts
    One of the very first things you should do with your videos is transcribe them

Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos


Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos

In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world business benefits from her company’s social video strategy.  Before I get to my interview with Laurie, below is a dissection of why I think some companies and agencies are not using social video in the right way.

My “rant” about the big problem today with social video

“Social video” is already being considered the next big business trend. So why am I starting to get worried?

Unfortunately, I am seeing “social …

“How-To” Product Videos – Tips for Every E-Commerce Business


“How-To” Product Videos – Tips for Every E-Commerce Business

How-To product videos are one of the most under-utilized features that every e-commerce site should have.  Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers. Learn in this post what are the many benefits of doing how-to videos for your own brand, and some helpful times for getting started.…

Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations


Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations

There are so many amazing things that you can do with online video once you have the video assets.  We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies.  There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy.  I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack of …

Optimizing User Experience with eCommerce Product Videos – Part 2


Optimizing User Experience with eCommerce Product Videos – Part 2

Previously, I talked with user experience web expert Paul Bryan on the importance for retail and eCommerce professionals on implementing user experience, aka “UX” best practices in their online video program. This time I showcase with Paul what is perhaps the very first Product Video Usability checklist that all businesses can and should learn from, including the UX industry itself.…

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members


Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

23424 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

19166 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

16663 Views

Popular Tags