Blog Posts in ' youtube ':


Building a Top-Notch YouTube Presence


Building a Top-Notch YouTube Presence

YouTube is the world’s second largest search engine.  Knowing how to effectively utilize it can make or break your video program.  At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence.  They emphasized these 10 tips for YouTube video success:

1.  Ask questions before you produce

Eternal stakeholders should address these specific questions before even beginning the video production process.

  • Do you actually need to produce a new video?
  • Who is your audience?

YouTube’s Suzie Reider: Video Marketing for “Generation C”


YouTube’s Suzie Reider:  Video Marketing for “Generation C”

This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July.   Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker.  Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…

9 YouTube video SEO Tips and tricks for better ranking


9 YouTube video SEO Tips and tricks for better ranking

As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.

How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.

YouTube ranking factors include …

3 Reasons Why Videos Go Viral


3 Reasons Why Videos Go Viral

With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?

A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.

According to Allocca, there are three factors that lead to gazillions of views.…

Apple’s Hail Mary to Keep H.264 Video Relevant


Apple’s Hail Mary to Keep H.264 Video Relevant

Quick quiz: what encoding standard do your online videos have? Don’t know? Well, until recently, that could have cost you – to the tune of 6 figures or more.

Few marketers have time to worry about the backend technologies that drive video on your site. But, these protocols could have had large impacts on your bottom line. Imagine getting an invoice for tens of thousands of dollars from MPEG-LA or Google, owner of On2.…

Does YouTube cannibalize product page SEO?


Does YouTube cannibalize product page SEO? Is posting product videos up on YouTube complimentary or counterproductive to their own business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips for "hosted and posted" video strategies.

What do YouTube’s new moves re: click-to-buy overlays mean for the video commerce industry?


What do YouTube’s new moves re: click-to-buy overlays mean for the video commerce industry?

You may have heard late last month YouTube announced it would allow content owners to include their own customizable overlay links on their YouTube videos for the first time.  Note this is different than the overlays which content owners could previously opt to place on their videos that allowed YouTube to target which links appeared.  The big disadvantage of that program for online retailers was that e-commerce companies don’t benefit by allowing 3rd parties to advertise in their videos – the last thing anyone wants is to use a video that consumed precious resources to produce or acquire to …

Fully Leveraging Product Video


Fully Leveraging Product Video

In my previous post regarding Product Video ROI I spoke to the need for video to be accompanied by a plan to drive traffic to that video – page views by far have the strongest impact on positive video ROI. We often speak of the ‘conversion lift’ video provides, but let’s not forget we’re talking about converting visitors to customers. ‘Visitors’ are the foundation of that equation. Video may lift your average conversion an astounding 200%, but 200% of nothing is nothing.  In order to have your video contribute to the bottom line, you need eyeballs on that video.

The …

YouTube tops 100MM viewers in January. So what?


YouTube tops 100MM viewers in January.  So what?

This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January.  That’s great news for video commerce, right?  It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?

Unfortunately, I think this is one question that hasn’t really been adequately examined by many video commerce professionals, and like many questions worthy of examination, the answer isn’t always clear cut.  So let’s take a critical look at YouTube’s role in the video commerce ecosystem and outline the …

Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content


Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content

Hi everyone,

Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations.  The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments.  In a nutshell, this episode of VCC TV covers the following:

- Reviews six sources of video commerce content

- Outlines the benefits and drawabacks …

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