YouTube is the world’s second largest search engine. Knowing how to effectively utilize it can make or break your video program. At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence. They emphasized these 10 tips for YouTube video success:
1. Ask questions before you produce
Eternal stakeholders should address these specific questions before even beginning the video production process.
- Do you actually need to produce a new video?
- Who is your audience?