Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them. Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard. At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks, moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.
Why use social video?
- Built-in audience –