Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…

It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.

10.  Video SEO will soldier on as a prominent theme in video commerce. In 2011,  more brands will realize the value of video sitemaps and other video SEO techniques to drive traffic.  Retailers from Overstock.com to Bed Bath & Beyond, eBags and many others began to realize the SEO value of video in 2010.  I…

For some time we’ve touted the merits of video distribution in video commerce.  I believe video distribution is more important now than ever for e-commerce merchants.  Unfortunately, I also think most online retailers misunderstand video distribution and therefore are at risk of implementing poor video distribution strategies.

Why distribute e-commerce video?

Video distribution is important because it enables retailers to multiply the effectiveness of video assets without additional investment in video production.  I often tell e-commerce merchants, “a video on the product page and the product page alone is a terrible waste of revenue potential.”

Over the…

Earlier today, I finally got a chance to watch a presentation co-delivered by ReelSEO Founder Mark Robertson on the subject of video SEO.  The presentation was originally delivered on July 30, 2009, and I’m sorry I missed it.  The amount of relevant, insightful information pertaining to the state of video and SEO you’ll find here is the single best amalgamation I’ve seen on the topic to date.  Browse the PPT below, and follow on with commentary as the findings pertain specifically to the video commerce industry:

- Search engines today still rely primarily on…

What kind of a video commerce industry blog would this be without a “Top 10″ List of Predictions for the New Year?  We won’t know – at least not this year!  It’s time to share our list of predictions for the video commerce industry in 2009.

10.  Online merchandising video dominates the focus of video commerce throughout 2009. Enough e-commerce sites are seeing measurable revenue growth from merchandising video on-site that existing and new entrants in the video commerce space will continue focusing the bulk of their video production and acquisition resources on this specific type of online…

Part 2: Video Commerce – Don’t Forget the Commerce Part!

Using video search engine optimization (SEO) to drive more customers to your web site.

As I sat down to write Part II in this series of blog posts on using video for e-commerce, I was quite surprised to find such a wealth of knowledge already on the Internet focused on best practices for implementing video SEO.  So, rather than introducing any “groundbreaking” video SEO techniques in this post, I will attempt to distill some of the top-level best practices already out there into an easily digestible format, link you to…