Blog Posts in ' video production ':


Innovations from Liveclicker


Innovations from Liveclicker

One major trend within the video commerce industry is change.  From the original wmp players to video hosting on mobile devices, the video commerce industry continues to change and innovation is necessary to stay relevant to retailers and consumers.  At this year’s 2013 Video Commerce Summit, Liveclicker’s VP Market Development, Justin Foster and Account Development Manager, Kenna Hilburn, shared their latest video production innovation.

MobileStudio

According to Liveclicker research comparing shorter videos (<90 seconds) to longer videos across twelve retail industry verticals and 22,000+ product videos where revenue data was available, shoppers who watched short, simple product videos exhibited …

Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season


Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season

Early this August, Liveclicker’s Simon Mutlu and EdgeCast Networks‘ Dan Franklin teamed up to present a webinar on what to expect this holiday season when it comes to video commerce and site performance trends.  Below is a quick rundown of the top 5 expectations:

Top 5 Expectations for a Flawless Holiday Season  

1.  E-commerce videos will become more effective during the holiday season

An e-commerce site naturally accrues higher levels of traffic and revenue during the holiday season.  It takes less video plays to convert shoppers into buyers, and conversion rates are 25% higher because most shoppers are visiting …

Defining your e-commerce video strategy with Kevin Edwards


Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude

I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

Enjoy!

INTERVIEW WITH KEVIN EDWARDS

Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3 other …

Choosing the Right Video Production Company


Choosing the Right Video Production Company

Product video has become a must-have for e-commerce merchants, but how do you get clips for your site?

Manufacturer-produced or user-generated content might be an option when you’re starting out. Eventually though, you’ll want to produce your own video content to gain control over the message to customers and how it’s delivered.

If you don’t have your own production team and in-house studio, you’ll need to outsource to a video production company to shoot your product clips.…

What to expect when you hire a videographer


What to expect when you hire a videographer

When I joined FansEdge in late 2007, I knew I had a steep learning curve ahead of me. Sure, I knew my way around video production and had plenty of experience, but the professional world was a spooky place full of cubicles, new lingo, and, *gulp* –  ties! What I quickly found out was that video production was just as new and spooky to my new partners because it was an unknown. So, since my first day, a very important part of my job has been to educate those around me in the video production process with an emphasis on …

VCC welcomes guest blogger John Weaver from FansEdge.com


VCC welcomes guest blogger John Weaver from FansEdge.com

I’m happy to announce that John Weaver, in-house video producer from FansEdge.com will be joining the VCC blog to write a series of production-oriented blog posts re: video commerce.  John brings experience as a former indie filmmaker and Production Assistant to the VCC.  His ‘hands-on’ point-of-view comes from deep experience in the trenches of both e-commerce and non e-commerce video production.  His first post is coming out this afternoon… please comment on the blog to let him know what you think.  Welcome John!

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members


Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

24307 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

19508 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

17088 Views

Popular Tags