This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July. Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker. Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…
Blog Posts in ' video marketing ':
August 29, 2013
June 13, 2012
As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.
How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.
YouTube ranking factors include …
April 5, 2012
Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.
But static images and written descriptions can’t compare to a well-executed interactive video experience. Video provides sensory information viewers can’t get through other media to help them imagine using the products in their own lives.
What types of video are luxury brands creating and how are they deploying their clips? Let’s take a look at some examples……
March 30, 2012
With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?
A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.
According to Allocca, there are three factors that lead to gazillions of views.…
March 21, 2012
If you’re a B2C marketer, have you ever thought about running a video contest?
The prospect of including consumers in the brand communication process seems daunting at first. But let’s face it: your customers are already talking about you on Facebook, Twitter and other social networks. So why not help shape the conversation?
guidelines for a winning video contest
Putting together a successful video contest is no simple matter, especially as video contests gain in popularity. While your contest may not capture the attention of Doritos’ Crash the Super Bowl Contest, these tips can give you a better-than-average …
May 10, 2011
I interviewed brand marketers David Brier and Marlene Hamerling about their recently released presentation, “Brand Leaders & Sex: The Untold Story,” and about what they perceived as the links between sex and relationships in social video marketing. Learn from my interviews and research on how brands can build much more engaging and long-lasting relationships with their own customers by balancing “sexy” video for getting attention and building excitement, along with relationship-building videos that encourage ongoing conversations and helpful service.…
January 30, 2009
Today, the VCC released a new whitepaper highlighting the use of eCommerce video. The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce. The whitepaper also includes 18 charts, tables, and screenshots highlighting video commerce trends, uses, case studies, and implementation paradigms.
As always, I am interested in your feedback on whitepapers like this.
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.