I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.”

Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me.  The pace of innovation made watching paint dry seem exciting by comparison.  The vast majority of market participants rioted against “best practices” on…

Grant Crowell interviews Daniel Dreymann, Founder and CEO of the certified email solutions provider Goodmail, about their video technology products, CertifiedVideo and CertifiedVideo .GIF, which ensure delivery and playback of video at an expanding group of ISPs for 2010-2011 and beyond.

Video in email is a topic we’ve covered recently on the VCC blog.  On February 24, Google made in-email video closer to reality for email recipients who maintain Gmail accounts.

Previously, Gmail users could view Youtube videos in their webmail client, but only when Youtube previews were enabled via the Labs tab available under the Settings menu in Gmail.  In other words, very few Gmail users actually took advantage of this functionality.  Now, Google has rolled Youtube previews out across all Gmail subscribers.  All that is required to view video in Gmail is to include…

Last week, I co-presented a webinar on the State of Video Email Marketing in 2009 for my non-VCC gig with Liveclicker (see embed below).  Here’s the webinar in its entirety, in case you’d like to pull any charts/stats/graphs/takeaways:

We spent a large portion of the time in the webinar discussing video .GIFs. What’s a video .GIF, you might ask?  Well, it’s basically an animated .GIF file that looks like video in the end user’s email client.  You can see an example here, here, and here. There are some important elements of…

I normally don’t post such short posts, but wanted to share this tweet from eBags co-founder Peter Cobb that just popped up on my feed:

Happy Selling!

In a report finding that I didn’t find too surprising, David Daniels from Forrester Research unveiled a stat every email marketer will want to take note of: incorporating video into email marketing campaigns can increase clickthrough as much as 2X – 3X. Not since the advent of HTML email support can I recall a single innovation able to drive campaign response so broadly in email, aside from list segmentation and message personalization, which of course remain key drivers in overall email marketing success.

This February, I delivered a presentation on video…