This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January.  That’s great news for video commerce, right?  It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?

Unfortunately, I think this is one question that hasn’t really been adequately examined by many video commerce professionals, and like many questions worthy of examination, the answer isn’t always clear cut.  So let’s take a critical look at YouTube’s role in the video commerce ecosystem and outline the …

Hi everyone,

Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations.  The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments.  In a nutshell, this episode of VCC TV covers the following:

- Reviews six sources of video commerce content

- Outlines the benefits and drawabacks …

Today, the VCC released a new whitepaper highlighting the use of eCommerce video.  The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce.  The whitepaper also includes 18 charts, tables, and screenshots highlighting video commerce trends, uses, case studies, and implementation paradigms.

As always, I am interested in your feedback on whitepapers like this.

Happy Selling!

View more documents from Justin Foster. (tags: video commerce…)

Jeffrey Grau, Sr. Analyst at eMarketer, published a groundbreaking report on the state of video in e-commerce yesterday.  In the press release for the report, we learn about an explosive growth of e-commerce video viewership relative to traffic changes year-over-year.  From the period October 2007 – October 2008, the number of viewers of e-commerce videos increased 40% relative to a much more modest growth of 4% in overall site traffic.  

I rarely recommend the purchase of reports like these, but in this case I’ve read through the whole report and highly recommend it.  The world of e-commerce video can be …