The shift to web-based services is expanding the potential for video chat at a rapid clip.  In fact, a recent report from GigaOM estimates that by 2015 video chat will grow from 600 million video calls to over 30 billion.

Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.

Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of…

It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.

10.  Video SEO will soldier on as a prominent theme in video commerce. In 2011,  more brands will realize the value of video sitemaps and other video SEO techniques to drive traffic.  Retailers from Overstock.com to Bed Bath & Beyond, eBags and many others began to realize the SEO value of video in 2010.  I…

Grant Crowell interviews Video Commerce Consortium’s own Founder, Justin Foster, who moderated the panel, “New Strategies for Marketing and Ecommerce.” Justin and I discussed the new opportunities with video in for getting discovered and monetization, user-generated video innovations with retailers, and the different priorities around online video between marketers, talent, and producers.

We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University’s Persuasive Technology Lab, on what “persuasion tips” he has to share on doing effective video in e-commerce. BJ also share’s his opinions on what’s wrong with how many businesses today are doing video, and how creative professionals need to get off the “viral video craze” and develop a much better foundation with understanding human psychology. This, according to BJ, “Is where effective persuasive technologies come into play.”

Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world.  Here are just a few initial predictions:

• More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant.  While video on the older iPhones was

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There’s been a lot of buzz going on in the blogosphere and over Twitter about the future of HTML5 recently.  For those who don’t know, HTML5 is the “next” standard for HTML.  The reason you need to care about HTML5 is because HTML5′s success (or failure) is going to have a dramatic impact on the future of web video and video commerce in particular.

HTML5 video is unique because it is delivered directly through the web browser, without a plugin.  Because HTML5 support will be included natively in web browsers, it may become a formidable competitor to Adobe’s Flash…

Enjoy…

FULL VIDEO TRANSCRIPT:

Justin Foster: Welcome everybody, thank you for joining us at Video Commerce “The Quiet Revolution in Online Video”.  I see a couple of familiar faces out here in the audience, thanks for making some time for us here.  We’ve really got an all star panel so I am going to try and keep my remarks as brief as I can.

My name is Justin Foster I am the founder of a group called the Video Commerce Consortium,   It is a group of about 500 online retailers, eCommerce people, online advertisers who…

My apologies to our readers for the scant number of posts over the last several weeks, and to our commenters who have had comments sitting in queue for some time.  I’ve been traveling recently and otherwise just busy with Q4 madness.  I know you all can relate  As promised, below is PFI Western’s Presentation from Streaming Media West:

View more presentations from Justin Foster.

General Takeaways from this presentation:

- PFI Western has proven that it doesn’t take a huge budget to blow out video commerce across marketing channels.  They cover almost all costs with…

It’s been a while since the last VCC TV episode and with the holidays fast approaching it is once again time to kick into high gear.  This go around, we are re-examining an emerging trend in video commerce we’ve touched on before: auto-video.  Auto-video, which I’ve also referred to as “artificial video,” is the practice of taking product metadata displayed on your site (e.g. price, description, ratings & reviews, related products, etc) and featuring this information in a visually appealing slideshow, often with background music and a human or computer-generated voiceover.  We’ve also included…