Blog Posts in ' video commerce ':


Liveclicker helps Blinds.com measure performance with video analytics


Liveclicker helps Blinds.com measure performance with video analytics

At this year’s 2013 Video Commerce Summit, Liveclicker gathered some testimonial feedback from clients to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their opinion of Liveclicker and our multi-faceted video commerce solution.

Blinds.com Video Producer, Robert Reed, commented:

Liveclicker allows us to see how our product videos are performing with extensive video analytics.  Average order value, engagement tracking, and conversion rates are just some of the metrics that help us understand which videos are performing and more effective than others.  And …

Innovations from Liveclicker


Innovations from Liveclicker

One major trend within the video commerce industry is change.  From the original wmp players to video hosting on mobile devices, the video commerce industry continues to change and innovation is necessary to stay relevant to retailers and consumers.  At this year’s 2013 Video Commerce Summit, Liveclicker’s VP Market Development, Justin Foster and Account Development Manager, Kenna Hilburn, shared their latest video production innovation.

MobileStudio

According to Liveclicker research comparing shorter videos (<90 seconds) to longer videos across twelve retail industry verticals and 22,000+ product videos where revenue data was available, shoppers who watched short, simple product videos exhibited …

Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

“How-to” Videos, Done Right


“How-to” Videos, Done Right

“How-to” videos are a staple of any successful e-commerce video program.  They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees.  At this year’s 2013 Video Commerce Summit, top e-commerce retailers, Zappos, Advance Auto Parts, and GoPro, explored the “how-to” video benefits and best practices shared below.

Why make “how-to” videos?

Austin Blair, Senior Manager of Creative Services at Zappos, explained the variety of ways online retailers benefit from launching “how-to” videos on their site.

  • Engagement – “How-to” videos provide an avenue of exploration and entertainment

6 Ways to Use Live Video Chat on your E-commerce Site


6 Ways to Use Live Video Chat on your E-commerce Site

The shift to web-based services is expanding the potential for video chat at a rapid clip.  In fact, a recent report from GigaOM estimates that by 2015 video chat will grow from 600 million video calls to over 30 billion.…

How to Use Video to Show, Not Tell, Your Brand Story


How to Use Video to Show, Not Tell, Your Brand Story

Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.

Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of being found out, …

Top Ten Video Commerce Predictions for 2011


Top Ten Video Commerce Predictions for 2011

It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.

10.  Video SEO will soldier on as a prominent theme in video commerce. In 2011,  more brands will realize the value of video sitemaps and other video SEO techniques to drive traffic.  Retailers from Overstock.com to Bed Bath & Beyond, eBags and many others began to realize the SEO value of video in 2010.  I suspect in 2010 we’ll …

Social video marketing for e-commerce: lessons from Streaming Media West


Social video marketing for e-commerce: lessons from Streaming Media West

Grant Crowell interviews Video Commerce Consortium’s own Founder, Justin Foster, who moderated the panel, “New Strategies for Marketing and Ecommerce.” Justin and I discussed the new opportunities with video in for getting discovered and monetization, user-generated video innovations with retailers, and the different priorities around online video between marketers, talent, and producers.

Video tips for “persuasive” e-commerce with BJ Fogg


Video tips for “persuasive” e-commerce with BJ Fogg

We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University’s Persuasive Technology Lab, on what “persuasion tips” he has to share on doing effective video in e-commerce. BJ also share’s his opinions on what’s wrong with how many businesses today are doing video, and how creative professionals need to get off the “viral video craze” and develop a much better foundation with understanding human psychology. This, according to BJ, “Is where effective persuasive technologies come into play.”

How the iPhone 4 will change online video


How the iPhone 4 will change online video

Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world.  Here are just a few initial predictions:

  • More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant.  While video on the older iPhones was a

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Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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