The Video Commerce Consortium has just released a new whitepaper, “Creating E-Commerce Videos That Sell,” downloadable here. Included in the whitepaper:

- Conceptual Framework for Creating Videos that Sell
- Understanding Motivation, Simplicity, and Triggers
- Producing E-Commerce Videos that Get Results
- Conceptual Storyboarding Approaches
- Benefits and Drawbacks of Various Video Production Methods in E-Commerce
- Product Video ROI Calculator
- Selecting the Right Video Production Equipment
- Filming and Post-Production for E-Commerce Video
- Common Video Production Questions Asked and Answered
- Placing Videos on…

Today, the VCC released a new whitepaper highlighting the use of eCommerce video.  The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce.  The whitepaper also includes 18 charts, tables, and screenshots highlighting video commerce trends, uses, case studies, and implementation paradigms.

As always, I am interested in your feedback on whitepapers like this.

Happy Selling!

View more documents from Justin Foster. (tags: video commerce)

After interviewing over fifty e-commerce retailers from the Internet Retailer Top 500 List about the current state of their video commerce programs, it became clear to me that online marketers, merchandisers, affiliate managers, product managers, technologists, and executives are all intensely interested in learning more about video commerce.   At the same time, I see people craving more information about how to limit the risk of getting started with online video while maximizing its impact and effectiveness on the top line and bottom line. Hence, I decided to write a whitepaper you can download here:  Building an Effective Video…