Blog Posts in ' video commerce consortium ':


Video Commerce Consortium Meetup at eTail 2010


Video Commerce Consortium Meetup at eTail 2010

Last year at eTail West the Video Commerce Consortium hosted a small gathering at eTail.  We’re doing the same this year.   For anyone interested in attending, please send an email to justin [at] video [dash] commerce [dot] org so we are able to get an accurate headcount for the event.

When: Tues Feb 23

Where: Oasis Bar and Grille next to the JW Marriott (Palm Springs) pool

Time: 7:00PM (about an hour into the eTail 2010 opening reception)

Info: Call 253-988-3183 for more information

Who: Last year we had VP E-Commerce Borders, Founder eBags, Video Leader @ OnlineShoes.com,
Founder Certona, …

Reflections on StreamingMedia West: Zappos


Reflections on StreamingMedia West: Zappos

Last week I had the great fortune to moderate an all-star panel of video commerce pros at the StreamingMedia West conference in San Jose.  StreamingMedia is a show that draws online video innovators, technologists, and a large contingency from the media and advertising industries.  Dan Rayburn, industry guru, organizer of the show and EVP of StreamingMedia.com shared last night that the video commerce session was among the top 3 ranked sessions of the entire show.  So first and foremost, congrats to the panelists: Jason Arend of PFI, Mike Sullivan of Hot Topic/Shockhound/Torrid, Gerry Johnson of HSN, and Rico

Are video .GIFs used in email marketing campaigns really video?


Are video .GIFs used in email marketing campaigns really video?

Last week, I co-presented a webinar on the State of Video Email Marketing in 2009 for my non-VCC gig with Liveclicker (see embed below).  Here’s the webinar in its entirety, in case you’d like to pull any charts/stats/graphs/takeaways:

We spent a large portion of the time in the webinar discussing video .GIFs. What’s a video .GIF, you might ask?  Well, it’s basically an animated .GIF file that looks like video in the end user’s email client.  You can see an example here, here, and here. There are some important elements of video .GIFs that make them different from standard animated …

VCC memories from eTail 2009


VCC memories from eTail 2009

I’m in the process now of uploading Dave Witzig’s video commerce presentation to Viddler and will share that as soon as it’s live.  I wanted to share with the VCC and broader video commerce community some of the events from the just concluded eTail 2009 show in Scottsdale, AZ.

The VCC drinks event was a hit.  Good company, good conversation.  Pictured here: Scott from Vendaria, Peggy and Simon from WhatCounts, Jimmy from OnlineShoes.com, Xavier from Liveclicker and VideoRetailer.org, Kevin Ertell (formerly of Borders Books & Music), Jon Nordmark (formerly of eBags), Michelle from Pivotal Veracity.

Peggy chats with Brian while …

Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content


Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content

Hi everyone,

Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations.  The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments.  In a nutshell, this episode of VCC TV covers the following:

- Reviews six sources of video commerce content

- Outlines the benefits and drawabacks …

New Whitepaper: Building an Effective Video Commerce Strategy


New Whitepaper: Building an Effective Video Commerce Strategy

After interviewing over fifty e-commerce retailers from the Internet Retailer Top 500 List about the current state of their video commerce programs, it became clear to me that online marketers, merchandisers, affiliate managers, product managers, technologists, and executives are all intensely interested in learning more about video commerce.   At the same time, I see people craving more information about how to limit the risk of getting started with online video while maximizing its impact and effectiveness on the top line and bottom line. Hence, I decided to write a whitepaper you can download here:  Building an Effective Video Commerce Strategy.

Welcome to the Video Commerce Consortium Blog


Welcome to the Video Commerce Consortium Blog

All, welcome to the video commerce consortium blog.  I’m Justin Foster, founder of the VCC and let me first say how excited I am that we now have a group of e-commerce professionals, online marketers, and technologists that are coming together here to learn about and advance the use of video in e-commerce.

I’ve blogged before, but I wouldn’t call myself a hardcore blogger.  I’d really like this blog to be a valuable industry resource to complement the efforts of the video commerce consortium forum.  I’ll blog here, but we’ll also have guest bloggers from time to time.  And …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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