Blog Posts in ' video commerce analytics ':


Liveclicker helps Blinds.com measure performance with video analytics


Liveclicker helps Blinds.com measure performance with video analytics

At this year’s 2013 Video Commerce Summit, Liveclicker gathered some testimonial feedback from clients to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their opinion of Liveclicker and our multi-faceted video commerce solution.

Blinds.com Video Producer, Robert Reed, commented:

Liveclicker allows us to see how our product videos are performing with extensive video analytics.  Average order value, engagement tracking, and conversion rates are just some of the metrics that help us understand which videos are performing and more effective than others.  And …

Top Ten Video Commerce Predictions for 2009


Top Ten Video Commerce Predictions for 2009

What kind of a video commerce industry blog would this be without a “Top 10″ List of Predictions for the New Year?  We won’t know – at least not this year!  It’s time to share our list of predictions for the video commerce industry in 2009.

10.  Online merchandising video dominates the focus of video commerce throughout 2009. Enough e-commerce sites are seeing measurable revenue growth from merchandising video on-site that existing and new entrants in the video commerce space will continue focusing the bulk of their video production and acquisition resources on this specific type of online video.  Online …

Which video commerce analytics should we care about?


Which video commerce analytics should we care about?

I suggested in Part I of this metrics series the most important video commerce analytics depend on your role in the organization. Below,  I’ve broken out those metrics by role. 

I’m certain this list isn’t exhaustive. I’m also certain there are going to be some disagreements about the metrics suggested here.  If you have different ideas about metrics you feel should be included, or if you feel some of the metrics proposed here aren’t that important, are insufficient, shouldn’t be used, aren’t explained well, or are headed in the wrong direction, please add those thoughts in the comments section.  Thank …

Building blocks of video commerce analytics


Building blocks of video commerce analytics

Video commerce analytics communicate the business impact of video to decision-makers.  As indicated in earlier posts, the cross-functional nature of online video in an e-commerce organization implies that stakeholders may be scattered throughout the business. Therefore, a successful video commerce analytics initiative needs to take into consideration the metrics likely to be of value both to departmental-level stakeholders that own responsibility for a specific business function (site merchandising, online advertising, customer experience, etc) as well as decision-makers that oversee the entire e-commerce program.  A successful video commerce analytics initiative also needs to present information to decision-makers in terms that are …

The importance of online video analytics for video commerce


The importance of online video analytics for video commerce

Video commerce is still in its infancy, yet online video is nothing new on the Internet.  Unfortunately, many of the metrics historically used for measuring online video do not provide much help to executives seeking a greater understanding of what drives success in a video commerce program.  For example, simply looking at bandwidth consumed by your organization’s online videos tells an executive nothing about the traffic the program drives, the sales it produces, the engagement of its viewers, or the relevancy of its content.

In the past, I’ve advocated strongly for using sales generated through video or sales lift attributable …

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