Blog Posts in ' retail video ':


Defining your e-commerce video strategy with Kevin Edwards


Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude

I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

Enjoy!

INTERVIEW WITH KEVIN EDWARDS

Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3 other …

12 Video SEO Tips for E-Commerce Website Product Pages


12 Video SEO Tips for E-Commerce Website Product Pages

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…

Engaging Shoppers with Interactive Video – 10 Examples Shared


Engaging Shoppers with Interactive Video – 10 Examples Shared

Interactive video holds a lot of promise for video commerce.  Whether it’s text overlays in YouTube promoted videos, hotspots and “clickable video,” in-video shopping,  integrated product thumbnails, descriptions, ratings, reviews, sharing, and beyond, the potential for interactive video in e-commerce is almost limitless. I’ve spoken at length about interactive video in previous posts, but in this post I wanted to share some high level ideas and examples of ways retailers drive shopping behavior using interactive techniques. Before we get to the good stuff, a word of warning is needed: Interactive video is not a panacea that by itself magically makes …

VCC Radio Interview: Alan Talanoa from GolfDiscount.com


VCC Radio Interview: Alan Talanoa from GolfDiscount.com

Last Friday, Alan Talanoa, Director of Web Operations for GolfDiscount.com sat down with us for the second interview in the ongoing VCC Radio Interview series.  Among the topics we discussed:

- The role of the product page in the company’s video commerce strategy

- The blend of manufacturer v. self-produced video used at GolfDiscount.com

- The biggest opportunities for video syndication and growth from the product page

- The amount of investment needed to create video content

- How GolfDiscount.com’s customers have reacted to the video on the site

I hope you enjoy listening to the interview as much …

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