Blog Posts in ' Liveclicker ':


Liveclicker saves Eastern Mountain Sports time with easy video distribution


Liveclicker saves Eastern Mountain Sports time with easy video distribution

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to speak with clients and gather some testimonial feedback to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their thoughts about Liveclicker and our multi-faceted video commerce solution.

Eastern Mountain Sports Photo/Videographer, Robert Moses, commented:

With one click you can distribute your videos to all of your marketing channels. Using Liveclicker we are able to publish our videos to our website, our video gallery, EMS channel, EMS YouTube channel, …

Liveclicker helps On Time Mall improve their video program with Account Management


Liveclicker helps On Time Mall improve their video program with Account Management

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to gather some testimonial feedback from clients to discover just exactly what our video solution does for their e-commerce program. Top online retailers, such as Blinds.comEastern Mountain Sports, and On Time Mall, explained their experience with Liveclicker and their opinion of our multi-faceted video commerce solution.

Here’s a brief excerpt of what On Time Mall’s Director of Web Development, Remington Guliano, had to say:

What I enjoy most about Liveclicker is the open communication that exists between the account manager and our …

Happy Holidays from Liveclicker!


Happy Holidays from Liveclicker!

In the midst of the busiest time of year, the Liveclicker team wanted to take a moment to say thank you to all of our clients, partners, and friends in the e-commerce industry. Liveclicker continues to thrive and evolve because of your collaboration, innovation, and partnership over the last year.

Below is the holiday video card the Liveclicker Account Development team put together using our very own video collaboration solution, VideoConnect:

 

Learn more about VideoConnect and how Liveclicker creates its own engaging video community here.

Happy holidays from Liveclicker!…

The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season


The Top 5 Video Reports Every  E-commerce Marketer Needs This Holiday Season

For most e-commerce retailers, the holiday season generates more traffic and conversions than any other time of the year.  Now that the holiday shopping frenzy is in full swing, tracking and optimizing your video program is more important than ever.  Last month, Liveclicker’s Marketing Manager, Jen Fahey, and Director of Account Development, Ben Kopetti, reviewed 5 video commerce reports that provide the most insight into your videos for quick optimizing this holiday season.  This 30 minute webinar, The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season, covered the 5 reports outlined below:

1. Video length

When …

9 YouTube video SEO Tips and tricks for better ranking


9 YouTube video SEO Tips and tricks for better ranking

As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.

How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.

YouTube ranking factors include …

Using Video to Improve the E-Commerce Shopping Experience


Using Video to Improve the E-Commerce Shopping Experience

Susan Weinshenk

I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.

 

 

 …

“Real World” How-To and Instructional Videos for Retail and E-Commerce


“Real World” How-To and Instructional Videos for Retail and E-Commerce

In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics. Jon shared with us about Crutchfield’s own formula for effective ROI and customer relationships with how-to videos, as well as some tips for what other retail and e-commerce businesses can be doing with instructional videos today. (To read more about why I think how-to videos are effective for retailers and brands, and for some tips on creating them, you can read my previous article, “How-To” Product Videos Tips for Every E-Commerce Business.)…

ROI of video commerce platforms, part IV (cost savings)


ROI of video commerce platforms, part IV (cost savings)

In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).

In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …

What is your Social ROI for Video Commerce?


What is your Social ROI for Video Commerce?

In a transformed business environment where social activity is given it’s own currency and value, retailers and e-commerce businesses today are understanding better that properly measuring the performance of a video campaigns requires more than just the single ratio of money to deem if it has been successful return on its investment. The Social Return on Investment, or “SROI,” is a relatively new value system that is helping companies better understand value goals that have been often overlooked before, and video is ripe with data for helping us achieve that.…

If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy


If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy

Most businesses wouldn’t argue with the statement that video helps drive consumer engagement. It’s what the video content should consist of that usually sparks the debates. Just what exactly are consumers supposed to be engaging with in these videos? Well, to get right down to the ROI, we must first ask what it is that the business is selling… Products or services?

Historically, product videos have dominated the video commerce frontier. Not surprisingly, they are relatively easy to produce and have a clear cut purpose. Utilizing sight, sound and motion to virtually deliver the product experience, these videos are designed …

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