Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video. More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …
Blog Posts in ' Justin Foster ':
January 11, 2012
September 26, 2011
In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).
In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …
March 17, 2011
This is not another article about the ROI of online video in e-commerce. Thank Goodness. There are plenty of articles on that topic already. The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic. Hopefully you agree.
As a sophisticated interactive marketer or digital merchant, you no longer need to justify the business case for video. You already know it works. You need to maximize results. In this 3 part article, I’m going to show you how to …
February 27, 2009
I’m in the process now of uploading Dave Witzig’s video commerce presentation to Viddler and will share that as soon as it’s live. I wanted to share with the VCC and broader video commerce community some of the events from the just concluded eTail 2009 show in Scottsdale, AZ.
The VCC drinks event was a hit. Good company, good conversation. Pictured here: Scott from Vendaria, Peggy and Simon from WhatCounts, Jimmy from OnlineShoes.com, Xavier from Liveclicker and VideoRetailer.org, Kevin Ertell (formerly of Borders Books & Music), Jon Nordmark (formerly of eBags), Michelle from Pivotal Veracity.
Peggy chats with Brian while …
October 9, 2008
All, welcome to the video commerce consortium blog. I’m Justin Foster, founder of the VCC and let me first say how excited I am that we now have a group of e-commerce professionals, online marketers, and technologists that are coming together here to learn about and advance the use of video in e-commerce.
I’ve blogged before, but I wouldn’t call myself a hardcore blogger. I’d really like this blog to be a valuable industry resource to complement the efforts of the video commerce consortium forum. I’ll blog here, but we’ll also have guest bloggers from time to time. And …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.