Blog Posts in ' Justin Foster ':


Design your video email A/B splits the right way: HTML5 video’s dirty little secret


Design your video email A/B splits the right way: HTML5 video’s dirty little secret

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …

ROI of video commerce platforms, part IV (cost savings)


ROI of video commerce platforms, part IV (cost savings)

In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).

In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …

ROI of Video Commerce Platforms, Part I


ROI of Video Commerce Platforms, Part I

This is not another article about the ROI of online video in e-commerce.  Thank Goodness.  There are plenty of articles on that topic already.  The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic.  Hopefully you agree.

As a sophisticated interactive marketer or digital merchant, you no longer need to justify the business case for video.  You already know it works.  You need to maximize results.  In this 3 part article, I’m going to show you how to …

VCC memories from eTail 2009


VCC memories from eTail 2009

I’m in the process now of uploading Dave Witzig’s video commerce presentation to Viddler and will share that as soon as it’s live.  I wanted to share with the VCC and broader video commerce community some of the events from the just concluded eTail 2009 show in Scottsdale, AZ.

The VCC drinks event was a hit.  Good company, good conversation.  Pictured here: Scott from Vendaria, Peggy and Simon from WhatCounts, Jimmy from OnlineShoes.com, Xavier from Liveclicker and VideoRetailer.org, Kevin Ertell (formerly of Borders Books & Music), Jon Nordmark (formerly of eBags), Michelle from Pivotal Veracity.

Peggy chats with Brian while …

Welcome to the Video Commerce Consortium Blog


Welcome to the Video Commerce Consortium Blog

All, welcome to the video commerce consortium blog.  I’m Justin Foster, founder of the VCC and let me first say how excited I am that we now have a group of e-commerce professionals, online marketers, and technologists that are coming together here to learn about and advance the use of video in e-commerce.

I’ve blogged before, but I wouldn’t call myself a hardcore blogger.  I’d really like this blog to be a valuable industry resource to complement the efforts of the video commerce consortium forum.  I’ll blog here, but we’ll also have guest bloggers from time to time.  And …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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