Blog Posts in ' HTML5 ':


Mobile Video: 4 Uses to Drive Retail Sales


Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions.

According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.…

Design your video email A/B splits the right way: HTML5 video’s dirty little secret


Design your video email A/B splits the right way: HTML5 video’s dirty little secret

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …

Apple’s Hail Mary to Keep H.264 Video Relevant


Apple’s Hail Mary to Keep H.264 Video Relevant

Quick quiz: what encoding standard do your online videos have? Don’t know? Well, until recently, that could have cost you – to the tune of 6 figures or more.

Few marketers have time to worry about the backend technologies that drive video on your site. But, these protocols could have had large impacts on your bottom line. Imagine getting an invoice for tens of thousands of dollars from MPEG-LA or Google, owner of On2.…

Will HTML5 kill Flash?


Will HTML5 kill Flash?

There’s been a lot of buzz going on in the blogosphere and over Twitter about the future of HTML5 recently.  For those who don’t know, HTML5 is the “next” standard for HTML.  The reason you need to care about HTML5 is because HTML5′s success (or failure) is going to have a dramatic impact on the future of web video and video commerce in particular.

HTML5 video is unique because it is delivered directly through the web browser, without a plugin.  Because HTML5 support will be included natively in web browsers, it may become a formidable competitor to Adobe’s Flash technology, …

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