Online retailers are responding to audience demand for more product videos. The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…
Blog Posts in ' ecommerce video ':
August 19, 2011
October 18, 2009
If there’s one thing I think we can all agree on, it’s that online retailers and product manufacturers want to sell more stuff. So it stands to reason that retailers and manufacturers would do all they can to put video on their sites, right? If only that was the case!
We all believe video increases sales conversion rates. Yet adoption lags. In a September post, Justin suggested the lag is due to a lack of leadership. While that may be the case, I think there are number of factors in play. The one that has been on my mind …
May 1, 2009
How many times have you heard someone say “The internet is not like television” or, conversely, “Television is not like the internet”? The line between the two is starting to blur, but I think it is much too soon to really know what the final fusion will be like. In the meantime, we have to decide how to stylize our ecommerce videos for use on the internet using what we know from producing for television.
We all grew up watching television and are therefore used to seeing commercials. We all have also seen, at some time or another, an infomercial …
March 6, 2009
This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January. That’s great news for video commerce, right? It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?
Unfortunately, I think this is one question that hasn’t really been adequately examined by many video commerce professionals, and like many questions worthy of examination, the answer isn’t always clear cut. So let’s take a critical look at YouTube’s role in the video commerce ecosystem and outline the …
March 4, 2009
By John Weaver, FansEdge.com
Creating video content is a time consuming process, and time is money. I imagine that when the idea was first floated at your company, someone asked about the ROI of incorporating video into your strategy. Obviously, the longer it takes to produce content, the lower your ROI gets. Sooooooo…
“How do you efficiently create video content for your website?”
It Starts With a Plan
As with any large project, planning is the most crucial step. My philosophy with video production is to do all the real work before getting to the shoot so that, once the …
Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content
February 17, 2009
Just finished recording episode 2 of VCC TV last night. I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations. The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments. In a nutshell, this episode of VCC TV covers the following:
- Reviews six sources of video commerce content
- Outlines the benefits and drawabacks …
January 30, 2009
Today, the VCC released a new whitepaper highlighting the use of eCommerce video. The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce. The whitepaper also includes 18 charts, tables, and screenshots highlighting video commerce trends, uses, case studies, and implementation paradigms.
As always, I am interested in your feedback on whitepapers like this.
January 27, 2009
Jeffrey Grau, Sr. Analyst at eMarketer, published a groundbreaking report on the state of video in e-commerce yesterday. In the press release for the report, we learn about an explosive growth of e-commerce video viewership relative to traffic changes year-over-year. From the period October 2007 – October 2008, the number of viewers of e-commerce videos increased 40% relative to a much more modest growth of 4% in overall site traffic.
I rarely recommend the purchase of reports like these, but in this case I’ve read through the whole report and highly recommend it. The world of e-commerce video can be …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.