Blog Posts in ' ecommerce video ':


Stop by Liveclicker booth #702 at eTail West next week!


Stop by Liveclicker booth #702 at eTail West next week!

Next week, Liveclicker will be attending the premier online and multi-channel retail conference, eTail West 2014.  The San Antonio based event is dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. Every year, eTail brings together 2000+ senior-level eCommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Accessories, Sporting Goods, Beauty, Consumer Electronics, Hard and Soft Goods, Home Furnishings, Books, Music, Luxury, Travel, Office Products, Department Stores and more to find solutions for their top challenges.

The conference offers practical sessions and interactive roundtables that outline core …

12 Video SEO Tips for E-Commerce Website Product Pages


12 Video SEO Tips for E-Commerce Website Product Pages

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…

Infinite Endcaps in Cyberspace


Infinite Endcaps in Cyberspace

If there’s one thing I think we can all agree on, it’s that online retailers and product manufacturers want to sell more stuff. So it stands to reason that retailers and manufacturers would do all they can to put video on their sites, right? If only that was the case!

We all believe video increases sales conversion rates. Yet adoption lags. In a September post, Justin suggested the lag is due to a lack of leadership. While that may be the case, I think there are number of factors in play. The one that has been on my mind …

Determining How To Present Your eCommerce Video


Determining How To Present Your eCommerce Video

How many times have you heard someone say “The internet is not like television” or, conversely, “Television is not like the internet”? The line between the two is starting to blur, but I think it is much too soon to really know what the final fusion will be like. In the meantime, we have to decide how to stylize our ecommerce videos for use on the internet using what we know from producing for television.

We all grew up watching television and are therefore used to seeing commercials. We all have also seen, at some time or another, an infomercial …

YouTube tops 100MM viewers in January. So what?


YouTube tops 100MM viewers in January.  So what?

This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January.  That’s great news for video commerce, right?  It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?

Unfortunately, I think this is one question that hasn’t really been adequately examined by many video commerce professionals, and like many questions worthy of examination, the answer isn’t always clear cut.  So let’s take a critical look at YouTube’s role in the video commerce ecosystem and outline the …

Build efficiency into your e-commerce video production process


Build efficiency into your e-commerce video production process

By John Weaver, FansEdge.com

Creating video content is a time consuming process, and time is money.  I imagine that when the idea was first floated at your company, someone asked about the ROI of incorporating video into your strategy.  Obviously, the longer it takes to produce content, the lower your ROI gets.  Sooooooo…

“How do you efficiently create video content for your website?”

It Starts With a Plan
As with any large project, planning is the most crucial step.  My philosophy with video production is to do all the real work before getting to the shoot so that, once the …

Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content


Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content

Hi everyone,

Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations.  The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments.  In a nutshell, this episode of VCC TV covers the following:

- Reviews six sources of video commerce content

- Outlines the benefits and drawabacks …

VCC releases new video commerce whitepaper


VCC releases new video commerce whitepaper

Today, the VCC released a new whitepaper highlighting the use of eCommerce video.  The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce.  The whitepaper also includes 18 charts, tables, and screenshots highlighting video commerce trends, uses, case studies, and implementation paradigms.

As always, I am interested in your feedback on whitepapers like this.

Happy Selling!

View more documents from Justin Foster. (tags: video commerce)…

eMarketer releases groundbreaking report on video commerce


eMarketer releases groundbreaking report on video commerce

Jeffrey Grau, Sr. Analyst at eMarketer, published a groundbreaking report on the state of video in e-commerce yesterday.  In the press release for the report, we learn about an explosive growth of e-commerce video viewership relative to traffic changes year-over-year.  From the period October 2007 – October 2008, the number of viewers of e-commerce videos increased 40% relative to a much more modest growth of 4% in overall site traffic.  

I rarely recommend the purchase of reports like these, but in this case I’ve read through the whole report and highly recommend it.  The world of e-commerce video can be …

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