E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.

There are so many amazing things that you can do with online video once you have the video assets.  We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies.  There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy.  I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack…

The use of shoppable videos, the technology that allows viewers to engage directly with contextually relevant product info during video play, is now rapidly expanding, with brands like Target, Roots, Ralph Lauren, EBags and many others rolling out campaigns using the innovative shopping tool.

Advances in online video technology are clearly the primary driver behind the recent shoppable video growth spurt, but another encouraging factor is the growing recognition among marketers that a compelling story—the pulsing heartbeat of a company—is a required element of brand presentation today.

It used to be that brand-oriented video campaigns on television or online…

I saw this video interview on videoretailer.org tonight and thought it would be useful for readers of the VCC blog.  The interview not only brings to light some great tips and pointers re: video production in an e-commerce environment, but a recurring theme many online retailers are facing in this economy: the challenge of doing more with less.

If you work for an organization that falls into any of the following buckets…

1) The organization does not possess a rich inventory of existing video assets

2) The organization is unable to acquire video assets from its suppliers…