Grant Crowell interviews Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.
Blog Posts in ' e-commerce ':
November 15, 2010
August 30, 2010
August 20, 2010
We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University’s Persuasive Technology Lab, on what “persuasion tips” he has to share on doing effective video in e-commerce. BJ also share’s his opinions on what’s wrong with how many businesses today are doing video, and how creative professionals need to get off the “viral video craze” and develop a much better foundation with understanding human psychology. This, according to BJ, “Is where effective persuasive technologies come into play.”
July 20, 2009
You may have heard late last month YouTube announced it would allow content owners to include their own customizable overlay links on their YouTube videos for the first time. Note this is different than the overlays which content owners could previously opt to place on their videos that allowed YouTube to target which links appeared. The big disadvantage of that program for online retailers was that e-commerce companies don’t benefit by allowing 3rd parties to advertise in their videos – the last thing anyone wants is to use a video that consumed precious resources to produce or acquire to …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.