Blog Posts in ' e-commerce ':


Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution


Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution Grant Crowell interviews Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.

Does YouTube cannibalize product page SEO?


Does YouTube cannibalize product page SEO? Is posting product videos up on YouTube complimentary or counterproductive to their own business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips for "hosted and posted" video strategies.

Video tips for “persuasive” e-commerce with BJ Fogg


Video tips for “persuasive” e-commerce with BJ Fogg We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University's Persuasive Technology Lab, on what "persuasion tips" he has to share on doing effective video in e-commerce. BJ also share's his opinions on what's wrong with how many businesses today are doing video, and how creative professionals need to get off the "viral video craze" and develop a much better foundation with understanding human psychology. This, according to BJ, "Is where effective persuasive technologies come into play."

What do YouTube’s new moves re: click-to-buy overlays mean for the video commerce industry?


What do YouTube’s new moves re: click-to-buy overlays mean for the video commerce industry?

You may have heard late last month YouTube announced it would allow content owners to include their own customizable overlay links on their YouTube videos for the first time.  Note this is different than the overlays which content owners could previously opt to place on their videos that allowed YouTube to target which links appeared.  The big disadvantage of that program for online retailers was that e-commerce companies don’t benefit by allowing 3rd parties to advertise in their videos – the last thing anyone wants is to use a video that consumed precious resources to produce or acquire to …

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