Blog Posts in ' e-commerce video ':


The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season


The Top 5 Video Reports Every  E-commerce Marketer Needs This Holiday Season

For most e-commerce retailers, the holiday season generates more traffic and conversions than any other time of the year.  Now that the holiday shopping frenzy is in full swing, tracking and optimizing your video program is more important than ever.  Last month, Liveclicker’s Marketing Manager, Jen Fahey, and Director of Account Development, Ben Kopetti, reviewed 5 video commerce reports that provide the most insight into your videos for quick optimizing this holiday season.  This 30 minute webinar, The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season, covered the 5 reports outlined below:

1. Video length

When …

Defining your e-commerce video strategy with Kevin Edwards


Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude

I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

Enjoy!

INTERVIEW WITH KEVIN EDWARDS

Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3 other …

Are shoppable music videos the way of the future?


Are shoppable music videos the way of the future?

Montreal-based online retailer, SSENSE, made news in the blogosphere last week when it released what it claimed was the first music video that lets you buy while you watch. Produced exclusively for SSENSE, the interactive video, ‘I Think She Ready’, stars hip-hop duo FKi, Australian rapper Iggy Azalea and Grammy-nominated producer Diplo. Employing hotspot technology, the video includes links that let you shop Iggy’s, FKi’s and Diplo’s looks.

Blending hip-hop street culture with Spring/Summer 2012 fashion trends, the 4-minute video features “S” graphics that hover near the performers.  The performers are dressed in clothing and accessories from designers such …

5 Tips to Increase Your Production Value for Free


5 Tips to Increase Your Production Value for Free

Today I  began my day no different than most others; I browsed through numerous news articles, blogs and trends related to online video.  I’m continuously excited to see how quickly online video is moving in so many different directions and benefiting people and businesses around the globe.  From YouTube’s new scheduling feature, greater mobile optimization and the speed of social video (most recently surrounding Osama’s death) to effectively leveraging advertising dollars in each of these areas, there is always something going on that’s pushing the online video envelope.  That excitement aside, a reality dawned on me that there are a …

Creating E-Commerce Videos That Sell


Creating E-Commerce Videos That Sell

The Video Commerce Consortium has just released a new whitepaper, “Creating E-Commerce Videos That Sell,” downloadable here. Included in the whitepaper:

- Conceptual Framework for Creating Videos that Sell
– Understanding Motivation, Simplicity, and Triggers
– Producing E-Commerce Videos that Get Results
– Conceptual Storyboarding Approaches
– Benefits and Drawbacks of Various Video Production Methods in E-Commerce
– Product Video ROI Calculator
– Selecting the Right Video Production Equipment
– Filming and Post-Production for E-Commerce Video
– Common Video Production Questions Asked and Answered
– Placing Videos on Product Detail Pages for Maximum Results
– Product Detail Page Implementation Results…

Silverlight vs. Flash – which is best for video commerce?


Silverlight vs. Flash – which is best for video commerce?

I’ve noticed more people asking me about the relative merits of Flash vs. Silverlight for e-commerce video, especially since the release of Silverlight 3.0 in July.  I am not a technical expert on the differences between Flash and Silverlight, so I won’t expose my ignorance here by pretending otherwise.  Besides, a simple Google search reveals no shortage of Flash v. Silverlight comparison reports for the curious.  Smashing Magazine’s writeup is one of the better ones.  Read it here if you’re so inclined.

For most executives in e-commerce, my general read is still that the battle between Flash versus Silverlight comes …

How can private label retailers produce high quality video for reasonable cost?


How can private label retailers produce high quality video for reasonable cost?

One challenge I’ve noticed repeatedly over the last year in the video commerce industry is just how much harder it is for private label retailers to grow their video programs relative to mass merchants.  Mass merchants are often able to lean more heavily on their suppliers to produce video content, which means obtaining that content is often simply a matter of creating solid processes around video content curation and ensuring the business terms for acquiring content make sense.  Private label retailers don’t have such a luxury.  For companies like LL Bean, Gap, Crate and Barrel, J Crew and others, video …

Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content


Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content

Hi everyone,

Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations.  The content here goes into considerable depth (21 minutes), so you may want to split it up into two viewing segments.  In a nutshell, this episode of VCC TV covers the following:

- Reviews six sources of video commerce content

- Outlines the benefits and drawabacks …

VCC releases new video commerce whitepaper


VCC releases new video commerce whitepaper

Today, the VCC released a new whitepaper highlighting the use of eCommerce video.  The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce.  The whitepaper also includes 18 charts, tables, and screenshots highlighting video commerce trends, uses, case studies, and implementation paradigms.

As always, I am interested in your feedback on whitepapers like this.

Happy Selling!

View more documents from Justin Foster. (tags: video commerce)…

E-commerce video production tips: produce video without breaking the bank


E-commerce video production tips: produce video without breaking the bank

I saw this video interview on videoretailer.org tonight and thought it would be useful for readers of the VCC blog.  The interview not only brings to light some great tips and pointers re: video production in an e-commerce environment, but a recurring theme many online retailers are facing in this economy: the challenge of doing more with less.

If you work for an organization that falls into any of the following buckets…

1) The organization does not possess a rich inventory of existing video assets

2) The organization is unable to acquire video assets from its suppliers or customers

3) …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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