Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

Upcoming Webinar: The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season


Upcoming Webinar: The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season

Liveclicker is hosting an exclusive webinar on video analytics next Thursday, November 21st at 10:30AM PST. The 30 minute webinar, entitled “The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season,” will be presented by Ben Kopetti, Liveclicker’s Director of Account Development, and Jen Fahey, Liveclicker’s Marketing Manager.

Now that the holidays have arrived, online stores are getting more traffic than any other time during the year. According to eMarketer, holiday online sales are projected to increase by 15% this year. To make sure your online store is getting a big piece of the holiday …

Top 4 Video Marketing Innovations of 2013


Top 4 Video Marketing Innovations of 2013

Every video marketer wants to know what new tactics and tools will give them an edge over the competition.  Innovation is what moves video commerce forward and keeps it effective. At this year’s 2013 Video Commerce Summit, industry leaders, Andrew Delaney, Director of Content at Getty Images, Ryan Phelan, VP Strategic Service at Acxiom, and Jessica Thorpe, Director of Marketing at EXPO, discussed “the cool stuff you should be doing that you never heard of” and divulged the top 4 video marketing innovations outlined below.

1. Octocopter

One video marketing tool that is making revolutionary changes …

“How-to” Videos, Done Right


“How-to” Videos, Done Right

“How-to” videos are a staple of any successful e-commerce video program.  They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees.  At this year’s 2013 Video Commerce Summit, top e-commerce retailers, Zappos, Advance Auto Parts, and GoPro, explored the “how-to” video benefits and best practices shared below.

Why make “how-to” videos?

Austin Blair, Senior Manager of Creative Services at Zappos, explained the variety of ways online retailers benefit from launching “how-to” videos on their site.

  • Engagement – “How-to” videos provide an avenue of exploration and entertainment

Previously featured on VCC

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Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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