Building a Top-Notch YouTube Presence


Building a Top-Notch YouTube Presence

YouTube is the world’s second largest search engine.  Knowing how to effectively utilize it can make or break your video program.  At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence.  They emphasized these 10 tips for YouTube video success:

1.  Ask questions before you produce

Eternal stakeholders should address these specific questions before even beginning the video production process.

  • Do you actually need to produce a new video?
  • Who is your audience?

Takeaways From Shop.org 2013 – The Video Commerce Industry Is Maturing


Takeaways From Shop.org 2013 – The Video Commerce Industry Is Maturing

A couple of weeks ago, Liveclicker sent a contingent of people from its Account Development and Sales teams to the 2013 Shop.org Annual Summit.  I was glad to be a part of that group, as Shop.org always attracts the types of companies and decision-makers who take video commerce seriously.

The event was held at McCormick Place in Chicago, and we chose to exhibit in the Expo Hall where we could host our meetings with customers and friends this year.  With 5,200 attendees, there was also plenty of traffic from passers-by who were interested in chatting about their video programs.…

How to Use Video Analytics to Generate Revenue


How to Use Video Analytics to Generate Revenue

This past July at the 2013 Video Commerce Summit, Liveclicker’s own Vice President of Sales, Simon Mutlu, and Director of Account Development, Ben Kopetti, shared their expert advice on how to utilize video analytics to generate better results.  Choosing the right video metrics is an essential component to obtaining beneficial results.  During this session, Simon and Ben outlined these 5 key metrics to focus on:

1.  Dollars per play

2.  Viewer feedback

3.  A/B testing

4.  Video comparison

5.  Ad hoc analysis

Dollars per play

Many retailers get into the habit of measuring a video’s success by only the …

Building Product Videos that Drive Immediate Success and Long-Term Loyalty


Building Product Videos that Drive Immediate Success and Long-Term Loyalty

Last month industry experts from Onlineshoes.com, Eastern Mountain Sports, Blinds.com, and Video Aptitude joined together at 2013 Video Commerce Summit to advise attendees on how to best optimize their video production strategy to yield immediate results and long-term customer loyalty.  Below is a summary of the 3 main points outlined in this summit session:

  • Content
  • Connection
  • Community

Content

Creating the right content for your audience and business is a crucial component to building a successful video program. Tom Santay, Video Production Specialist from Onlineshoes.com, encouraged retailers to to ask the essential question: “What do the customers …

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