Orabrush has been touted as one of the most relatable stories of a small company that has achieved great success doing YouTube and social video marketing. They’ve sold well over a million units of their tongue cleaner and tongue foam, are the 3rd most subscribed sponsor channel on YouTube with over 45 million channel views, have signed a major deal with big box stores, and were recently selected for a 2012 Webby Award Official Honoree for their “continued efforts and achievements in social media marketing.” What many people may not realize is that it was a long struggle for …
June 1, 2012
May 31, 2012
You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video. Accusing Obama’s team of attempting to divert attention away from the sluggish economy, the video shines a spotlight on the economic pain being felt by American workers through testimonials from real people:
However you feel about Romney, you’ve got to admit that having your marketing message validated by regular folk direct-to-camera can positively impact your credibility and …
May 25, 2012
Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.
How can you make them even better? By adding video where appropriate, of course!
Video can transform dry, copy-heavy FAQs into content that is more engaging and more instructive then text and pictures alone. So when putting together your online video marketing program, consider going beyond product and branding videos to include videos that answer …
May 23, 2012
One thing that both online video marketing and politics have in common is that people are more apt to criticize small mistakes than praise what is working. Last week, the Obama campaign sent out an e-mail blast unveiling a new anti-Romney docu-drama video tied with the announcement of their new website, RomneyEconomics.com. In 3 different places on the e-mail, there’s either a direct or implied call-to-action to watch their video. Yet when you click on either of the email’s text links or the play button, it doesn’t actually lead to a page with any video. Instead it leads to a …
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.