Zappos.com’s Video Strategy at the 2012 Video Commerce Summit


Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.

In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.

INTERVIEW WITH ZAPPOS

Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?

Laurie Williams: We started shooting video about …

Announcing the 2012 Video Commerce Summit


Announcing the 2012 Video Commerce Summit

I am super pumped to announce to our VCC readers that the 2012 Video Commerce Summit is coming to San Francisco this August 9th and 10th! The event, hosted by my company, Liveclicker, is now in its fourth year and promises to be bigger and better than ever for 2012. In fact, it’s the single largest event in the Universe dedicated to advancing video commerce. If you’re at all involved with, interested in, leading the charge for, or tweaking video commerce for your organization or for your clients, you need to be at this show.

This year, we have …

Video Commerce Tips from BBQ Guys: Passion, Personality, and Purpose


Video Commerce Tips from BBQ Guys: Passion, Personality, and Purpose

Video has greatly helped reduce the fear factor of buying BBQs online. The BBQ Guys are more than just a successful online store doing video – they’ve become YouTube personalities. Based out of Baton Rouge, Louisiana, their YouTube Channel of 450+ videos is rapidly approaching 4 million video views and 6,200 subscribers.

To showcase their collection of high-end BBQ grills, the BBQ Guys regularly publish video reviews of new products on their YouTube channel and website. Customers can get a personal walk-through of all their BBQs and how they perform in action, along with purchasing and cooking tips.

A huge …

9 YouTube video SEO Tips and tricks for better ranking


9 YouTube video SEO Tips and tricks for better ranking

As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.

How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.

YouTube ranking factors include …

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