A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons. One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two. However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …
September 7, 2012
July 23, 2012
We have been insanely busy at Liveclicker prepping for the 2012 Video Commerce Summit. In case you haven’t heard about this event (if you read this blog, then that’s unlikely), the Video Commerce Summit is the industry’s largest event dedicated to advancing video commerce and video marketing. There are only a handful of slots left for the August 9/10 event in San Francisco and the show should again sell out – perhaps as soon as this week. If you have not already registered, you can use a special discount code for VCC readers. Type “VCCSAVE100″ to save $100 off the …
July 19, 2012
I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.
In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.
INTERVIEW WITH ZAPPOS
Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?
Laurie Williams: We started shooting video about …
June 21, 2012
I am super pumped to announce to our VCC readers that the 2012 Video Commerce Summit is coming to San Francisco this August 9th and 10th! The event, hosted by my company, Liveclicker, is now in its fourth year and promises to be bigger and better than ever for 2012. In fact, it’s the single largest event in the Universe dedicated to advancing video commerce. If you’re at all involved with, interested in, leading the charge for, or tweaking video commerce for your organization or for your clients, you need to be at this show.
This year, we have …
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.