Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise. If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment. This is fantastic but if you’re starting from scratch and have no budget, or are trying to justify an increased budget for your video program, how can you make that happen with the least amount of cost …
March 27, 2013
January 30, 2013
Liveclicker will be hosting the first webinar in a three part series on video production next Thursday at 10:30 AM PST. The webinar, entitled “Video Production – Getting Started Producing & Acquiring Video Content“, will be presented by Kenna Hurd, Liveclicker’s account development and production specialist, and Kevin Edwards, founder of Video Aptitude.
Last February, Liveclicker’s Retail Video Production A to Z webinar was one of the highest attended events of the year so we decided to expand on the topic this year into a three part series. For the first part next week, we will explore …
January 28, 2013
Dear VCC readers,
For nearly four years, the blog at Video-Commerce.org has been dedicated to bringing you the latest video commerce best practices and industry developments. We’ve hired bloggers and blogged ourselves to make sure that the content posted here remains fresh and up to date. As some of you may know, this blog is funded entirely by my company, Liveclicker. In addition to this blog, Liveclicker also runs a separate blog at VideoRetailer.org. VideoRetailer.org is a video commerce blog, but it’s more centered on Liveclicker while this blog remained a general industry resource. Recently, we’ve decided that it’s no …
November 27, 2012
On October 1st 2012 Target.com launched a new blend of entertainment and shopping. A 3 part series short film that simultaneously merchandises the complete outfit each actor is wearing. The user interface features the main target.com menu, a video player screen, merchansided product list on the right side of the video and shopping cart favorites at the bottome of the video:
Video has been a trend in fashion with brands like Topshop and Burberry, but those brands have yet to deliver sitcom type entertainment and retail merchandising. Typically the video has been product focused and less entertainment value. For example, …
Previously featured on VCC
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Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.