YouTube’s Suzie Reider: Video Marketing for “Generation C”


YouTube’s Suzie Reider:  Video Marketing for “Generation C”

This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July.   Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker.  Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…

Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season


Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season

Early this August, Liveclicker’s Simon Mutlu and EdgeCast Networks‘ Dan Franklin teamed up to present a webinar on what to expect this holiday season when it comes to video commerce and site performance trends.  Below is a quick rundown of the top 5 expectations:

Top 5 Expectations for a Flawless Holiday Season  

1.  E-commerce videos will become more effective during the holiday season

An e-commerce site naturally accrues higher levels of traffic and revenue during the holiday season.  It takes less video plays to convert shoppers into buyers, and conversion rates are 25% higher because most shoppers are visiting …

2013 Video Commerce Summit Recap Webinar


2013 Video Commerce Summit Recap Webinar

This July, a record breaking 300+ attendees turned out for the 2013 Liveclicker Video Commerce Summit.   Speakers, sponsors, and attendees, including many of the e-commerce industry’s front-line experts, came together to share how they’re using video to improve the bottom line.

Video commerce industry leaders like Zappos and Cisco participated in engaging sessions including “How-To, Educational, and Training Videos Done Right” and “Building a Top-Notch YouTube Presence”.  Not surprisingly, the summit was a tremendous success, connecting like-minded people and innovative companies throughout the industry.

Fritz Brumder, CEO of brandlive states,

“I was surprised by the quality of attendees.   …

eTail East 2013: A few thoughts


eTail East 2013: A few thoughts

Back to California after a good trip to Philadelphia for eTail East 2013 – two things are sort of stuck in my mind from my conversations with retailers this week.

First, revenue attribution issues are coming to the e-commerce video industry. As consumers watch more and more video content before making their purchasing decision, how do we attribute revenue to each of the videos? Liveclicker uses a relatively straightforward model for this, but after talking to our friends at MediaMath I realize there might be other algorithms to explore.

Second, people’s reactions to our new Product Video app (MobileStudio) ranging …

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