Liveclicker Releases Study to Help Retailers Accelerate Video Programs


Liveclicker Releases Study to Help Retailers Accelerate Video Programs

“5 Steps to Video Commerce Success” aggregates data from top retail sites to illuminate a path toward sustained improvements in e-commerce video performance.

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of a white paper entitled, “5 Steps To Video Commerce Success,” a guide for retailers to drive higher ROI from video programs.

Results experienced by retailers following the white paper’s methodology:

  •     77% increase in online video viewing over the last 12 months
  •     400% improvement in site conversions for video viewers
  •     13% increase in purchases from the most video-engaged shoppers

Video Commerce Success Step 2: Conduct A/B Testing


Video Commerce Success Step 2: Conduct A/B Testing

Last month’s Liveclicker webinar, “5 Steps to Video Commerce Success,” focused on the steps every retailer should take to achieve maximum ROI with video.  To follow-up last week’s blog post, “Video Commerce Success Step 1: Create Compelling Video Content,” I highlighted the second step to video commerce success below.

 

 

Conduct A/B Testing

Once compelling video content has been created, the biggest mistake retailers can make is to autopilot their video program. Provided you have the right technology, it is extremely easy to find out which videos are generating the most dollars per play, the …

Video Commerce Success Step 1: Create Compelling Video Content


Video Commerce Success Step 1: Create Compelling Video Content

A couple weeks ago, Liveclicker hosted the exclusive webinar: 5 Steps to Video Commerce Success.  In this webinar, eBags’ President and COO, Rob Cassidy, and Liveclicker’s VP Market Development, Justin Foster, teamed up to discuss the 5 steps every retailer should take to achieve maximum ROI with video. The first step of five is outlined below:

 

Create Compelling video Content

The first thing retailer’s need to consider when building a successful video program is creating compelling video content.  Often times video programs tend to become myopic -- using the same type of video over and over again, instead …

Bringing the Small Screen to Email


Bringing the Small Screen to Email

As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel. Unfortunately, deliverability and rendering problems have long banished video from the inbox — until now. For the first time ever, embedded video in email is a reality for senders that approach the subject carefully and use the right set of technologies.

One need look no further than the success of late TV pitchman Billy Mays or the massive scale of shop-from home TV networks QVC or HSN to see that persuasive …

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