I interviewed Justin Nassiri, founder and CEO of the user-generated video platform, VideoGenie, on the power of using consumers’ video testimonials to build better customer relationships.

Why should retail and e-commerce brands use consumer-generated video testimonials? Justin and I came up with 5 good reasons that can help make the case for you and the decision makers at your company:

5 reasons why consumer video testimonials are great for e-commerce

1.) Gets consumers’ attention quickly through an emotional connection

Research studies from web usability specialists have revealed that the average new website visitor spends 5-10 seconds on a …

Montreal-based online retailer, SSENSE, made news in the blogosphere last week when it released what it claimed was the first music video that lets you buy while you watch. Produced exclusively for SSENSE, the interactive video, ‘I Think She Ready’, stars hip-hop duo FKi, Australian rapper Iggy Azalea and Grammy-nominated producer Diplo. Employing hotspot technology, the video includes links that let you shop Iggy’s, FKi’s and Diplo’s looks.

Blending hip-hop street culture with Spring/Summer 2012 fashion trends, the 4-minute video features “S” graphics that hover near the performers.  The performers are dressed in clothing and accessories from designers such …

Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.

But static images and written descriptions can’t compare to a well-executed interactive video experience. Video provides sensory information viewers can’t get through other media to help them imagine using the products in their own lives.

What types of video are luxury brands creating and how are they deploying their clips? Let’s take a look at some examples……

With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?

A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.

According to Allocca, there are three factors that lead to gazillions of views.…