I interviewed Justin Nassiri, founder and CEO of the user-generated video platform, VideoGenie, on the power of using consumers’ video testimonials to build better customer relationships.
Why should retail and e-commerce brands use consumer-generated video testimonials? Justin and I came up with 5 good reasons that can help make the case for you and the decision makers at your company:
5 reasons why consumer video testimonials are great for e-commerce
1.) Gets consumers’ attention quickly through an emotional connection
Research studies from web usability specialists have revealed that the average new website visitor spends 5-10 seconds on a …