One obstacle several e-commerce retailers run into when launching their online video program is how to effectively measure its success. Today’s post will address this issue and highlight video commerce success tip # 4 – Dive into Video Analytics. This is a continuation of my 5 part blog series covering the Liveclicker webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. Below, I have outlined some tips and best practices taken from step #4 of the webinar.
June 27, 2014
June 20, 2014
Video was a hot topic at the 10th annual IRCE event held in Chicago, Illinois earlier this month. Sukhinder Singh Cassidy, Chairman & Founder of Joyus, gave a keynote on How the Video Experience is Transforming the Way People Shop, and Internet Retailer also featured a dedicated video workshop in the pre-show session.
One of the recurring themes I heard from attendees was “we need video” or “we need to do video better.” The inevitable follow up question was always “how can you help?” Of course, there are various ways Liveclicker’s VideoCommerce solution can help e-retailers grow and develop …
June 6, 2014
Liveclicker is excited to announce that we will yet again be exhibiting at IRCE next week!
This year IRCE takes place in Chicago, Illinois, June 10th – 13th. Celebrating its 10th anniversary, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes. Total attendance at IRCE 2014 in Chicago is projected to reach nearly 10,000.
June 3, 2014
Liveclicker, Inc, a global innovator in delivering rich customer experiences across the web and email, today unveiled its RealTime Email suite of tools enabling marketers to create customized content for recipients at the moment they open their email messages. Combined with sophisticated real-time analytics, testing and targeting capabilities, RealTime Email helps today’s BtoC marketers engage and remain engaged with customers via highly targeted email campaigns.
Using the tools available in RealTime Email, marketers can create a new personal context around email to engage new recipients and reignite unresponsive, disengaged subscribers to drive conversions. RealTime Email gives marketers the ability to …
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About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.