Visit Liveclicker at Magento’s Imagine eCommerce and IBM’s SmarterCommerce Summit!


Visit Liveclicker at Magento’s Imagine eCommerce and IBM’s SmarterCommerce Summit!

Liveclicker is on the road again! This month we will be attending not one, but two industry events promoting our VideoCommerce Solution.

The first of the two will be Magento’s Imagine eCommerce Conference, on May 12th – 14th in Las Vegas, Nevada.  This is Magento’s premiere global eCommerce conference, and 2014 marks the fourth year for this one-of-a-kind event.  At Imagine, Magento merchants, partners, developers, and enthusiasts from around the world come together in an engaging and exciting environment for collaboration, learning, networking, and inspiration. This year myself along with Liveclicker Director of Marketing, Jen Fahey, will be demoing …

Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy


Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy

Liveclicker is hosting an exclusive webinar on omni-channel video marketing next Wednesday, April 30th at 10:30AM PST. The webinar, entitled “Integrating Video into Your Omni-channel Retail Strategy,” will be presented by Justin Foster, Liveclicker’s VP Market Development, and Ben Kopetti, Liveclicker’s Director of Account Development.

The essence of omni-channel retail is creating a consistent and engaging experience at every step of the customer lifecycle whether on the web, on a mobile device, in-store, or in an email.  Shoppers are also now expecting video in multiple channels whether it’s specific product videos, how-to videos, category videos, or brand videos, …

Liveclicker Releases Study to Help Retailers Accelerate Video Programs


Liveclicker Releases Study to Help Retailers Accelerate Video Programs

“5 Steps to Video Commerce Success” aggregates data from top retail sites to illuminate a path toward sustained improvements in e-commerce video performance.

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of a white paper entitled, “5 Steps To Video Commerce Success,” a guide for retailers to drive higher ROI from video programs.

Results experienced by retailers following the white paper’s methodology:

  •     77% increase in online video viewing over the last 12 months
  •     400% improvement in site conversions for video viewers
  •     13% increase in purchases from the most video-engaged shoppers

Video Commerce Success Step 2: Conduct A/B Testing


Video Commerce Success Step 2: Conduct A/B Testing

Last month’s Liveclicker webinar, “5 Steps to Video Commerce Success,” focused on the steps every retailer should take to achieve maximum ROI with video.  To follow-up last week’s blog post, “Video Commerce Success Step 1: Create Compelling Video Content,” I highlighted the second step to video commerce success below.

 

 

Conduct A/B Testing

Once compelling video content has been created, the biggest mistake retailers can make is to autopilot their video program. Provided you have the right technology, it is extremely easy to find out which videos are generating the most dollars per play, the …

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