I interviewed Pete Blackshaw, Global Head of Digital & Social Media at Nestle, who shares his tips on how retail and e-commerce businesses should take advantage of consumer generated media with their own video marketing strategy.

This past week I got the chance to check out the baseball flick, Money Ball. Brad Pitt stars as the Oakland A’s General Manager, Billy Beane, whom creates a winning team out of an “island of misfit toys.” The movie begins with the A’s losing their biggest stars, Jason Giambi and Johnny Damon, to free agency.  Beane is forced to fill their vacancies with a budget that is a fraction of their worth. The scouts begin discussing the possibilities, analyzing everything from batting average to looks.  But Beane is hesitant about their old school ways.  Frustrated he addresses the team’s situation, “What’s the problem?”…

In this post, I will review my interview with user experience expert Paul Bryan about the importance of implementing user experience, or “UX” strategies and tools around product videos. In this first of two parts, Paul helps explain the role of a UX Specialist for conversion-centric product videos for retail and e-commerce businesses.

One of the biggest problems with creating videos for the web is obtaining a licensee to use copyrighted music. Many videos infringe on the copyright of the musicians and publishers by using music without permission, which has led to some very bad legal consequences. In this interview with co-founders of the professional music library and licensing company Affix Music, Simon Horrocks and Michael Weeman share their expertise on what retail and eCommerce enterprises need to pay special attention to with any music they include in their videos.