Online retailers often struggle with the idea of building an e-commerce video program because of how daunting and time-consuming the task can be. The good news is that there are video commerce solutions that are specifically designed to combat these struggles and simplify the whole process. Today, I will address the final step in my “5 Steps to Video Commerce Success” series and highlight what to look for in a video solution. Below, I outlined some advice shared by Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO in the “5 Steps to Video Commerce …
July 11, 2014
July 3, 2014
The Liveclicker team is hitting the road again, but this time to promote our latest email marketing innovation: RealTime Email. This month we will exhibiting at Responsys Interact in San Francisco from the 16th to the 18th.
Responsys Interact marks the first industry event at which Liveclicker will be exhibiting our new RealTime Email solution. This easy-to-use technology allows email marketers to bring their emails to life with dynamic content based on real-time data collected right at the moment an email is opened. Real-time content including fully embedded Videos, Timers, LiveImages, LiveMaps, WebScrapes, and up-to-the-minute Social Feeds are displayed …
June 27, 2014
One obstacle several e-commerce retailers run into when launching their online video program is how to effectively measure its success. Today’s post will address this issue and highlight video commerce success tip # 4 – Dive into Video Analytics. This is a continuation of my 5 part blog series covering the Liveclicker webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. Below, I have outlined some tips and best practices taken from step #4 of the webinar.
Step #4: Dive into Video Analytics
June 20, 2014
Video was a hot topic at the 10th annual IRCE event held in Chicago, Illinois earlier this month. Sukhinder Singh Cassidy, Chairman & Founder of Joyus, gave a keynote on How the Video Experience is Transforming the Way People Shop, and Internet Retailer also featured a dedicated video workshop in the pre-show session.
One of the recurring themes I heard from attendees was “we need video” or “we need to do video better.” The inevitable follow up question was always “how can you help?” Of course, there are various ways Liveclicker’s VideoCommerce solution can help e-retailers grow and develop …
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.