Top Ten Video Commerce Predictions for 2011


Top Ten Video Commerce Predictions for 2011 It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.

10.  Video SEO will soldier on as a prominent theme in video commerce. In 2011,  more brands will realize the value of video sitemaps and other video SEO techniques to drive traffic.  Retailers from Overstock.com to Bed Bath & Beyond, eBags and many others began to realize the SEO value of video in 2010.  I suspect in 2010 we’ll …

Understand your brand’s entertainment potential


Understand your brand’s entertainment potential

As a business, you analyze and study your customers, users, or other fans of your brand. You make it a priority to understand their passions, interests, and needs. As it pertains to your industry, you are immersed in the never-ending job of understanding emerging trends and exciting new developments. Within the particular niche that is your business, you are the trusted expert, providing a unique, thoughtfully-curated brand experience that inspires trust and enriches lives.

So why then, with all that expertise, knowledge and passion, with so much time, energy and money invested in cultivating your target audience, do so many …

The future of online video shopping – what television shopping can teach us


The future of online video shopping – what television shopping can teach us

In part 2 of my interview with video shopping pioneer Bill Lane, we discuss what challenges the Web and mobile video industries will need to overcome to achieve the success of TV shopping networks today and be treated as the “new broadcasting media” for consumers and retailers.…

TV shopping’s lessons for today’s online video shopping


TV shopping’s lessons for today’s online video shopping

I interviewed Bill Lane, a retail consultant and one of the pioneers in video shopping. In the interview, Bill shares his thoughts on the beginnings of video in retail (over 30 years ago) – when it was confined to the storefront and then to television.  He helps us understand how we can apply the lessons learned from that era to the new landscape of Internet/mobile technologies and shopping communities of today.…

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