The future of online video shopping – what television shopping can teach us


The future of online video shopping – what television shopping can teach us

In part 2 of my interview with video shopping pioneer Bill Lane, we discuss what challenges the Web and mobile video industries will need to overcome to achieve the success of TV shopping networks today and be treated as the “new broadcasting media” for consumers and retailers.…

TV shopping’s lessons for today’s online video shopping


TV shopping’s lessons for today’s online video shopping

I interviewed Bill Lane, a retail consultant and one of the pioneers in video shopping. In the interview, Bill shares his thoughts on the beginnings of video in retail (over 30 years ago) – when it was confined to the storefront and then to television.  He helps us understand how we can apply the lessons learned from that era to the new landscape of Internet/mobile technologies and shopping communities of today.…

How retailers improve customer service and feedback with online video communities


How retailers improve customer service and feedback with online video communities

I interviewed Chris Wood, Video Production/Project Manager for Kiddicare, the UK’s largest and favorite online (and offline) retailer of baby supplies. Chris is the visionary behind the company’s innovative video programs.  We discussed how his company may be a model for what the future of video in online retail could look like.…

Did Amazon Studios ignore its own customers for the big money?


Did Amazon Studios ignore its own customers for the big money?

I originally wrote at ReelSEO about Amazon.com’s new program – Amazon Studios – a business partnership with Warner Brothers studios for featuring and paying new filmmaking talent (both filmmakers and scriptwriters) with an eye on making big motion pictures. Since then, I’ve had time to muse on the peculiar partnership between the world’s #1 online retail store with a major film studio, and share with you here my proposal for Amazon Studios to provide a much better video commerce platform – not just one for feature-length filmmakers, but for the existing customers already supporting Amazon.com.…

Previously featured on VCC

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