3 Steps to Sell Your Boss on the Need for Online Video


3 Steps to Sell Your Boss on the Need for Online Video

Rich Fahle, Founder, Astral Road Brand Media

[This article is the first in a three-part series on creating your online video strategy and creating your own in-house studio.]

It is 2011, you are a marketer, and the online video revolution is happening all around you: The golden-voiced Ted Williams has become an international star; two million-plus weepy folks have forwarded-to-a-friend this wonderful father-daughter duo; and brands everywhere are jumping with both feet into online video and discovering a new world of marketing possibilities.

You recognize the trend, but are stuck on the edge of the moment, barely dipping …

QR codes in mobile video commerce – the present and future of video marketing?


QR codes in mobile video commerce – the present and future of video marketing?

This year retailers enjoyed the biggest holiday shopping boom since 2005. Anyone who is following e-commerce, video commerce, or just plain commerce needs to pay attention to one e-retail technology that showed a huge jump in use: QR codes. Learn what they are, why they’re important for e-retailers and marketers, and the many opportunities and examples we’re already seeing for QR codes in mobile video commerce.

Hit the Ground Running with a 2011 Online Video Strategy


Hit the Ground Running with a 2011 Online Video Strategy

Rich Fahle, Founder, Astral Road Brand Media

Ah yes, January.

Arriving with its own built-in sense of urgency, January wills us to take heed and hit the ground running. It is a month of action; synapses are firing, thoughts are born, and big plans are put into motion.

Adding to this month’s feeling of immediacy are the various predictions from industry watchers and analysts about what to expect in the coming year, including this thought-provoking list from Video Commerce Consortium founder Justin Foster.

The month’s “just do it” mentality provides the perfect environment for marketers with big ideas to expand …

Top Ten Video Commerce Predictions for 2011


Top Ten Video Commerce Predictions for 2011 It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.

10.  Video SEO will soldier on as a prominent theme in video commerce. In 2011,  more brands will realize the value of video sitemaps and other video SEO techniques to drive traffic.  Retailers from Overstock.com to Bed Bath & Beyond, eBags and many others began to realize the SEO value of video in 2010.  I suspect in 2010 we’ll …

Previously featured on VCC

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