November 15, 2010
November 11, 2010
Video commerce is a challenge because it’s equal parts art and science. The art vs. science debate is one of the longest running conversations in marketing – and today’s video commerce programs sits smack dab in the middle of it.
Those that think art is more important say that branding is about creating an emotional connection with the consumer. The customer has to believe in the product before they buy the product. Therefore, the customer needs marketing to contextualize products and build that emotional bond.
That’s why Coke runs ads in theaters before the movies – they want you to …
October 28, 2010
Today, there are only four ways email marketers can use video in email: static images linked to Flash videos on landing pages, animated .GIF/.PNG videos, HTML5 video, and Goodmail’s CertifiedVideo service. B2C marketers could have a video email bonanza, with all major webmail clients supporting animated .GIF video (Gmail, Windows Live Mail, Yahoo Mail, etc). And with the emergence of the iPhone and iPad, HTML5 video is increasingly accessible for B2C emailers.
But what of the B2B marketers among us? To say that video in email was difficult to achieve in the past for B2B marketers could be …
Today I explore the question, when does it make sense for affiliate managers to promote video as an option?
Fortunately, there are a lot of reasons to do so, along with special opportunities for e-commerce merchants and the affiliates working with them.
What is affiliate marketing?
Speaking in Web terms, affiliate marketing involves 3 or 4 different parties: The merchant/advertiser, the affiliate marketer (an individual or company), the targeted consumer; and an optional affiliate network. Here’s a quick overview of the key players:
- The merchant seeks to advertise or sell products or services through individual affiliates, or a 3rd
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.