2011 Video Email Marketing Guide


2011 Video Email Marketing Guide

I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.”

Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me.  The pace of innovation made watching paint dry seem exciting by comparison.  The vast majority of market participants rioted against “best practices” on an …

3 Steps to Sell Your Boss on the Need for Online Video


3 Steps to Sell Your Boss on the Need for Online Video

Rich Fahle, Founder, Astral Road Brand Media

[This article is the first in a three-part series on creating your online video strategy and creating your own in-house studio.]

It is 2011, you are a marketer, and the online video revolution is happening all around you: The golden-voiced Ted Williams has become an international star; two million-plus weepy folks have forwarded-to-a-friend this wonderful father-daughter duo; and brands everywhere are jumping with both feet into online video and discovering a new world of marketing possibilities.

You recognize the trend, but are stuck on the edge of the moment, barely dipping …

QR codes in mobile video commerce – the present and future of video marketing?


QR codes in mobile video commerce – the present and future of video marketing?

This year retailers enjoyed the biggest holiday shopping boom since 2005. Anyone who is following e-commerce, video commerce, or just plain commerce needs to pay attention to one e-retail technology that showed a huge jump in use: QR codes. Learn what they are, why they’re important for e-retailers and marketers, and the many opportunities and examples we’re already seeing for QR codes in mobile video commerce.

Hit the Ground Running with a 2011 Online Video Strategy


Hit the Ground Running with a 2011 Online Video Strategy

Rich Fahle, Founder, Astral Road Brand Media

Ah yes, January.

Arriving with its own built-in sense of urgency, January wills us to take heed and hit the ground running. It is a month of action; synapses are firing, thoughts are born, and big plans are put into motion.

Adding to this month’s feeling of immediacy are the various predictions from industry watchers and analysts about what to expect in the coming year, including this thought-provoking list from Video Commerce Consortium founder Justin Foster.

The month’s “just do it” mentality provides the perfect environment for marketers with big ideas to expand …

Previously featured on VCC

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