New Law Could Increase Regulation for Online Video


New Law Could Increase Regulation for Online Video

A significant piece of new legislation, affecting all online video producers and creators, was signed in to law in October. The result could be added cost, legal exposure, and liability for online video creators.

The 21st Century Communication and Video Accessibility Act requires that producers and content creators of online video must provide closed captioning. This has significant implications for e-commerce video, as these legal requirements will apply to all content producers, not just traditional television networks. While there is discussion of only requiring television producers to comply, the wording in the bill could be interpreted to mean any …

Understanding Narrative to Create More Effective E-Commerce Videos


Understanding Narrative to Create More Effective E-Commerce Videos

Marketers need to understand basic storytelling skills in order to feature effective online video. You don’t need to be an expert, but a quick overview of the importance of storytelling goes a long way to finding and creating effective video.

To understand a bit more about why storytelling is important, check out this clip from a Beet.tv interview with Chris Anderson, where he describes online video as a reinvention of the spoken word.

Basically, storytelling is so crucial because it’s how people relate to each other. For thousands of years, people have shared their experiences through telling stories. That’s why …

Do user generated videos outperform big budget brand videos in e-commerce?


Do user generated videos outperform big budget brand videos in e-commerce? Video Analyst Grant Crowell interviewed the video commerce company EXPO about this week’s announcement with digital measurement firm comScore, on the marketing potential of user-generated content. According to the report, results indicate that the highest performing user-generated product reviews contained many of the same sales elements seen in professionally-produced television commercials.

E-Commerce Marketers Are All Programming Executives Now


E-Commerce Marketers Are All Programming Executives Now

What were you doing in 2006?

It doesn’t seem like that long ago, but it was a lifetime ago for online video. YouTube had just recently been sold to Google. Its monetization strategy was nonexistent. The general consensus was that it was significantly overvalued (now, it seems like a bargain – the $1.65B acquisition brings in $1B in revenue annually). In the wake of YouTube’s acquisition, a number of other video competitors reinvented themselves to stay relevant: Brightcove and Ooyala started building custom players, and Joost ramped up their original content (before flaming out in 2009).

Back in 2006, …

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