Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution


Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution Grant Crowell interviews Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.

The Art and Science of Video Commerce


The Art and Science of Video Commerce

Video commerce is a challenge because it’s equal parts art and science. The art vs. science debate is one of the longest running conversations in marketing – and today’s video commerce programs sits smack dab in the middle of it.

Those that think art is more important say that branding is about creating an emotional connection with the consumer. The customer has to believe in the product before they buy the product. Therefore, the customer needs marketing to contextualize products and build that emotional bond.

That’s why Coke runs ads in theaters before the movies – they want you to …

Consider HTML5 video email marketing for B2B audiences


Consider HTML5 video email marketing for B2B audiences

Today, there are only four ways email marketers can use video in email: static images linked to Flash videos on landing pages, animated .GIF/.PNG videos, HTML5 video, and Goodmail’s CertifiedVideo service.  B2C marketers could have a video email bonanza, with all major webmail clients supporting animated .GIF video (Gmail, Windows Live Mail, Yahoo Mail, etc).  And with the emergence of the iPhone and iPad, HTML5 video is increasingly accessible for B2C emailers.

But what of the B2B marketers among us?  To say that video in email was difficult to achieve in the past for B2B marketers could be …

Video opportunities with affiliate marketing for e-commerce


Video opportunities with affiliate marketing for e-commerce

Today I explore the question, when does it make sense for affiliate managers to promote video as an option?

Fortunately, there are a lot of reasons to do so, along with special opportunities for e-commerce merchants and the affiliates working with them.

What is affiliate marketing?

Speaking in Web terms, affiliate marketing involves 3 or 4 different parties: The merchant/advertiser, the affiliate marketer (an individual or company), the targeted consumer; and an optional affiliate network. Here’s a quick overview of the key players:

  • The merchant seeks to advertise or sell products or services through individual affiliates, or a 3rd

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