On February 10, Apple’s iPhone 4 will be on Verizon’s network and available to Verizon Wireless customers, prompting us to ask an important question: What impact will the iPhone’s availability on Verizon have on the development of the mobile video commerce space?…
January 25, 2011
January 14, 2011
Google announced this week that they are dropping support for the H.264 video codec in their Chrome Web Browser, making the blogosphere buzz with debate and speculation as to what this means for the online video industry. Who will gain? Who will lose? And more importantly, what should web video marketers do to prepare for this new development?…
January 13, 2011
I confess. There is no other topic in the online marketing world that both draws and repels me as much as “video email.”
Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel. Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me. The pace of innovation made watching paint dry seem exciting by comparison. The vast majority of market participants rioted against “best practices” on an …
January 12, 2011
[This article is the first in a three-part series on creating your online video strategy and creating your own in-house studio.]
It is 2011, you are a marketer, and the online video revolution is happening all around you: The golden-voiced Ted Williams has become an international star; two million-plus weepy folks have forwarded-to-a-friend this wonderful father-daughter duo; and brands everywhere are jumping with both feet into online video and discovering a new world of marketing possibilities.
You recognize the trend, but are stuck on the edge of the moment, barely dipping …
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About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.