Understand your brand’s entertainment potential


Understand your brand’s entertainment potential

As a business, you analyze and study your customers, users, or other fans of your brand. You make it a priority to understand their passions, interests, and needs. As it pertains to your industry, you are immersed in the never-ending job of understanding emerging trends and exciting new developments. Within the particular niche that is your business, you are the trusted expert, providing a unique, thoughtfully-curated brand experience that inspires trust and enriches lives.

So why then, with all that expertise, knowledge and passion, with so much time, energy and money invested in cultivating your target audience, do so many …

The future of online video shopping – what television shopping can teach us


The future of online video shopping – what television shopping can teach us

In part 2 of my interview with video shopping pioneer Bill Lane, we discuss what challenges the Web and mobile video industries will need to overcome to achieve the success of TV shopping networks today and be treated as the “new broadcasting media” for consumers and retailers.…

TV shopping’s lessons for today’s online video shopping


TV shopping’s lessons for today’s online video shopping

I interviewed Bill Lane, a retail consultant and one of the pioneers in video shopping. In the interview, Bill shares his thoughts on the beginnings of video in retail (over 30 years ago) – when it was confined to the storefront and then to television.  He helps us understand how we can apply the lessons learned from that era to the new landscape of Internet/mobile technologies and shopping communities of today.…

How retailers improve customer service and feedback with online video communities


How retailers improve customer service and feedback with online video communities

I interviewed Chris Wood, Video Production/Project Manager for Kiddicare, the UK’s largest and favorite online (and offline) retailer of baby supplies. Chris is the visionary behind the company’s innovative video programs.  We discussed how his company may be a model for what the future of video in online retail could look like.…

Previously featured on VCC

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members


Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

23616 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

19221 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

16747 Views

Popular Tags