Consider HTML5 video email marketing for B2B audiences


Consider HTML5 video email marketing for B2B audiences

Today, there are only four ways email marketers can use video in email: static images linked to Flash videos on landing pages, animated .GIF/.PNG videos, HTML5 video, and Goodmail’s CertifiedVideo service.  B2C marketers could have a video email bonanza, with all major webmail clients supporting animated .GIF video (Gmail, Windows Live Mail, Yahoo Mail, etc).  And with the emergence of the iPhone and iPad, HTML5 video is increasingly accessible for B2C emailers.

But what of the B2B marketers among us?  To say that video in email was difficult to achieve in the past for B2B marketers could be …

Video opportunities with affiliate marketing for e-commerce


Video opportunities with affiliate marketing for e-commerce

Today I explore the question, when does it make sense for affiliate managers to promote video as an option?

Fortunately, there are a lot of reasons to do so, along with special opportunities for e-commerce merchants and the affiliates working with them.

What is affiliate marketing?

Speaking in Web terms, affiliate marketing involves 3 or 4 different parties: The merchant/advertiser, the affiliate marketer (an individual or company), the targeted consumer; and an optional affiliate network. Here’s a quick overview of the key players:

  • The merchant seeks to advertise or sell products or services through individual affiliates, or a 3rd

New Law Could Increase Regulation for Online Video


New Law Could Increase Regulation for Online Video

A significant piece of new legislation, affecting all online video producers and creators, was signed in to law in October. The result could be added cost, legal exposure, and liability for online video creators.

The 21st Century Communication and Video Accessibility Act requires that producers and content creators of online video must provide closed captioning. This has significant implications for e-commerce video, as these legal requirements will apply to all content producers, not just traditional television networks. While there is discussion of only requiring television producers to comply, the wording in the bill could be interpreted to mean any …

Understanding Narrative to Create More Effective E-Commerce Videos


Understanding Narrative to Create More Effective E-Commerce Videos

Marketers need to understand basic storytelling skills in order to feature effective online video. You don’t need to be an expert, but a quick overview of the importance of storytelling goes a long way to finding and creating effective video.

To understand a bit more about why storytelling is important, check out this clip from a Beet.tv interview with Chris Anderson, where he describes online video as a reinvention of the spoken word.

Basically, storytelling is so crucial because it’s how people relate to each other. For thousands of years, people have shared their experiences through telling stories. That’s why …

Previously featured on VCC

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