iPad 2 Preview – A Real Business Video Solution? (Part 2)


iPad 2 Preview – A Real Business Video Solution? (Part 2)

In our continuing review of the iPad 2 before its release on March 11, we will explore the device further to decide whether it’s a viable business video solution for companies that are serious about using video for content and marketing.…

iPad 2 Preview – A Business Video Solution?


iPad 2 Preview – A Business Video Solution?

The iPad 2 is coming out this week, and there’s a great deal of news and debate on what the new version has and what it doesn’t especially with its video functionality and new apps. Below, I’ve shared my own “preview review” on whether or not the iPad 2 can function as a good mobile business video studio – either as a standalone solution or to complement to your current business video activities.…

Bringing Video In-House: Establishing a Style, Building a Staff… And Reaping Unexpected Benefits


Bringing Video In-House: Establishing a Style, Building a Staff… And Reaping Unexpected Benefits

In the last of the start-your-own in-house studio series, we look at determining what type of video is best for your brand and the staffing needs required to bring your video to life.

At this third stage of development, you’ve dipped your toes into the water, experienced some of the positive benefits, and made the move in-h

ouse with your own gear and editing facility. Now it’s time to grow and evolve–and start discovering the unexpected benefits of joining the production scene.

Picking the Right Video Approach

Obviously, the quality, style and relevance of the entertainment are critical factors to …

What Mass Merchants Look for in a Video Producer


What Mass Merchants Look for in a Video Producer

I interviewed a major retail company’s director of digital and video content to learn what mass merchants are looking for today when hiring a video production specialist. Read on to find out how hiring the right set of video production skills help a $1-plus billion, multi-channel merchant maintain its leadership position in the video commerce industry.…

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