A Common-Sense Checklist for Your In-House Video Starter Studio


A Common-Sense Checklist for Your In-House Video Starter Studio

Rich Fahle, Founder, Astral Road Brand Media

[This article is the second in a three-part series on creating your online video strategy and creating your own in-house studio. Click here for Part 1, and here for the introduction.]

So you’ve made a case for online video. Armed with your own confidence, a few suggestions from last week’s post, and perhaps a partner or two from the blogosphere, you’ve successfully cobbled together one or two small video campaigns by any means necessary and taken a big step forward for your brand. Now that you’ve piqued the interest of your company …

Verizon iPhone 4 Deal: A Boon for Video Commerce?


Verizon iPhone 4 Deal: A Boon for Video Commerce?

On February 10, Apple’s iPhone 4 will be on Verizon’s network and available to Verizon Wireless customers, prompting us to ask an important question: What impact will the iPhone’s availability on Verizon have on the development of the mobile video commerce space?…

Google Chrome To Drop H.264 – How Should Video Marketers Prepare?


Google Chrome To Drop H.264 – How Should Video Marketers Prepare?

Google announced this week that they are dropping support for the H.264 video codec in their Chrome Web Browser, making the blogosphere buzz with debate and speculation as to what this means for the online video industry. Who will gain?  Who will lose? And more importantly, what should web video marketers do to prepare for this new development?…

2011 Video Email Marketing Guide


2011 Video Email Marketing Guide

I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.”

Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me.  The pace of innovation made watching paint dry seem exciting by comparison.  The vast majority of market participants rioted against “best practices” on an …

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