Hauling for Dollars: Is Customer-Created Video Good for You?


Hauling for Dollars: Is Customer-Created Video Good for You?

 

We’ve talked plenty on this site about the importance of creating a smart online video strategy, one that complements and advances your specific brand message and provides a roadmap toward the right style of video for your company.

But what about the video that you can’t affect? In particular, the hundreds of thousands of customer-generated videos now freely posted on YouTube and other sites that dole out brand opinions and product reviews to millions of passionately interested viewers.

How do you go about making that part of your video strategy?

That’s the marketing challenge many retail brands now find …

Successful QR Code Video Promotions in Mobile Commerce


Successful QR Code Video Promotions in Mobile Commerce

After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.…

ROI of Video Commerce Platforms, Part I


ROI of Video Commerce Platforms, Part I

This is not another article about the ROI of online video in e-commerce.  Thank Goodness.  There are plenty of articles on that topic already.  The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic.  Hopefully you agree.

As a sophisticated interactive marketer or digital merchant, you no longer need to justify the business case for video.  You already know it works.  You need to maximize results.  In this 3 part article, I’m going to show you how to …

The Perils of Stagnancy, the Power of Iteration


The Perils of Stagnancy, the Power of Iteration

“We consider Borders to be in the very elite group of high-quality retailers,” said Linda Farquhar, a securities analyst for Alex Brown in New York.

That was in 1998.

Thirteen years later, having filed Chapter 11 bankruptcy late last month, Borders now finds itself teetering on the edge of extinction. Once a proud and vital brand, the company has become a cautionary tale, a reminder of the perils of stagnancy and business as usual.

It’s a harsh reality. No company wants the cautionary tale label, but in an entrepreneurial era of high-velocity media and marketing innovation, the sluggish company that …

Previously featured on VCC

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