Counterpoint: The value of interactive video shopping


Counterpoint: The value of interactive video shopping

Yesterday, Jamie Beckland wrote a post highlighting why e-commerce merchants need to think twice about interactive video shopping.  To me, the central point of the article was summed up with this statement: “Most e-commerce marketers have bigger fish to fry than getting someone to convert from a banner.” (I added the word “video” to the quote).

I’ll start this counterpoint article in an unexpected way: I couldn’t agree with Jamie more. But I think the article missed the larger point by confining interactive video shopping to “banners.”  Display advertising for most retailers produces no more than 2% – 3% of …

E-Commerce Video Ads: A Tough Sell for Retailers


E-Commerce Video Ads: A Tough Sell for Retailers

There is a wave of interactive video shopping experiments running across the web. Retailers are looking for ways to differentiate their online presence and create a more compelling shopping experience online.  Interactive video ads fit the bill.

But, as marketers, how useful is this technology in achieving business objectives?…

Large, fast, and low-cost automated video for e-commerce


Large, fast, and low-cost automated video for e-commerce

Grant Crowell interviews Deborah Lewis, Director of Creative and Rich Media for Overstock.com, and one of the panelists of “Lessons Learned and Best Practices in Automating Video Production” at the 2010 Video Commerce Summit in Seattle. Deborah talks about Overstock’s online production techniques and production process, how they went about choosing an automated video technology provider, and some tips on how you can be successful with your own automated video production.

Apple’s Hail Mary to Keep H.264 Video Relevant


Apple’s Hail Mary to Keep H.264 Video Relevant

Quick quiz: what encoding standard do your online videos have? Don’t know? Well, until recently, that could have cost you – to the tune of 6 figures or more.

Few marketers have time to worry about the backend technologies that drive video on your site. But, these protocols could have had large impacts on your bottom line. Imagine getting an invoice for tens of thousands of dollars from MPEG-LA or Google, owner of On2.…

Previously featured on VCC

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