Hiring a Video Production Specialist for E-Commerce: What Merchants Want


Hiring a Video Production Specialist for E-Commerce: What Merchants Want

Jimmy Healey, Senior Manager of Social Media and Ecommerce for Onlineshoes.com, shares what his company looks for when hiring a video production specialist. Read on to learn why he sees the traditional videographer role of years past morphing into one where a blended online skillset is now required – especially in search and social.…

A Common-Sense Checklist for Your In-House Video Starter Studio


A Common-Sense Checklist for Your In-House Video Starter Studio

Rich Fahle, Founder, Astral Road Brand Media

[This article is the second in a three-part series on creating your online video strategy and creating your own in-house studio. Click here for Part 1, and here for the introduction.]

So you’ve made a case for online video. Armed with your own confidence, a few suggestions from last week’s post, and perhaps a partner or two from the blogosphere, you’ve successfully cobbled together one or two small video campaigns by any means necessary and taken a big step forward for your brand. Now that you’ve piqued the interest of your company …

Verizon iPhone 4 Deal: A Boon for Video Commerce?


Verizon iPhone 4 Deal: A Boon for Video Commerce?

On February 10, Apple’s iPhone 4 will be on Verizon’s network and available to Verizon Wireless customers, prompting us to ask an important question: What impact will the iPhone’s availability on Verizon have on the development of the mobile video commerce space?…

Google Chrome To Drop H.264 – How Should Video Marketers Prepare?


Google Chrome To Drop H.264 – How Should Video Marketers Prepare?

Google announced this week that they are dropping support for the H.264 video codec in their Chrome Web Browser, making the blogosphere buzz with debate and speculation as to what this means for the online video industry. Who will gain?  Who will lose? And more importantly, what should web video marketers do to prepare for this new development?…

Previously featured on VCC

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