Did Amazon Studios ignore its own customers for the big money?


Did Amazon Studios ignore its own customers for the big money?

I originally wrote at ReelSEO about Amazon.com’s new program – Amazon Studios – a business partnership with Warner Brothers studios for featuring and paying new filmmaking talent (both filmmakers and scriptwriters) with an eye on making big motion pictures. Since then, I’ve had time to muse on the peculiar partnership between the world’s #1 online retail store with a major film studio, and share with you here my proposal for Amazon Studios to provide a much better video commerce platform – not just one for feature-length filmmakers, but for the existing customers already supporting Amazon.com.…

Social video marketing for e-commerce: lessons from Streaming Media West


Social video marketing for e-commerce: lessons from Streaming Media West Grant Crowell interviews Video Commerce Consortium's own Founder, Justin Foster, who moderated the panel, “New Strategies for Marketing and Ecommerce.” Justin and I discussed the new opportunities with video in for getting discovered and monetization, user-generated video innovations with retailers, and the different priorities around online video between marketers, talent, and producers.

“Trusted Video” in email marketing: The Goodmail Interview


“Trusted Video” in email marketing: The Goodmail Interview Grant Crowell interviews Daniel Dreymann, Founder and CEO of the certified email solutions provider Goodmail, about their video technology products, CertifiedVideo and CertifiedVideo .GIF, which ensure delivery and playback of video at an expanding group of ISPs for 2010-2011 and beyond.

Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution


Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution Grant Crowell interviews Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.

Previously featured on VCC

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