We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University’s Persuasive Technology Lab, on what “persuasion tips” he has to share on doing effective video in e-commerce. BJ also share’s his opinions on what’s wrong with how many businesses today are doing video, and how creative professionals need to get off the “viral video craze” and develop a much better foundation with understanding human psychology. This, according to BJ, “Is where effective persuasive technologies come into play.”
August 20, 2010
July 25, 2010
I’ve just returned from the 2010 Video Commerce Summit hosted by my company, Liveclicker. This is the second time the summit was held in Seattle, WA. In all, the summit was 2X the size of last year’s with 75 onsite attendees from many of the top e-commerce sites including Amazon.com, Bed Bath & Beyond, Zappos, Microsoft, Costco, Nordstrom, REI, Overstock.com, and over 20 others. REELSEO was onsite for videography. Throughout this week we’ll see interviews on REELSEO.com highlighting learnings from the speakers and attendees.
Jimmy Healey from Onlineshoes.com addresses the audience during his presentation, “The Marriage of Online Video and
June 25, 2010
Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world. Here are just a few initial predictions:
- More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant. While video on the older iPhones was a
June 14, 2010
About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western. Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort. Robert shared examples for both Sears and IBM. Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy. Questions ensued – please enjoy:
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.