After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.…
March 18, 2011
March 17, 2011
This is not another article about the ROI of online video in e-commerce. Thank Goodness. There are plenty of articles on that topic already. The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic. Hopefully you agree.
As a sophisticated interactive marketer or digital merchant, you no longer need to justify the business case for video. You already know it works. You need to maximize results. In this 3 part article, I’m going to show you how to …
“We consider Borders to be in the very elite group of high-quality retailers,” said Linda Farquhar, a securities analyst for Alex Brown in New York.
That was in 1998.
Thirteen years later, having filed Chapter 11 bankruptcy late last month, Borders now finds itself teetering on the edge of extinction. Once a proud and vital brand, the company has become a cautionary tale, a reminder of the perils of stagnancy and business as usual.
It’s a harsh reality. No company wants the cautionary tale label, but in an entrepreneurial era of high-velocity media and marketing innovation, the sluggish company that …
March 10, 2011
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.