I just returned home last night from the Shop.org Annual Summit where I spoke about how e-commerce retailers could make more money with video “in a week.” One of the more powerful moments of the presentation was the opening. I asked the 500 or so in attendance the following three questions:
First, “Who believes online video is an effective way to sell products online or persuade shoppers to buy?”
Nearly everyone raised their hand.
Then, “Who is using online video in some fashion today to sell?”
About 3/4 of the audience kept their hands up.
Last, “Who is using online …