Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

The Evolution of a Video Program – Phase 1


The Evolution of a Video Program – Phase 1

Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed  up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.

Phase 1 -- Getting content on your site for the first time

Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …

Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success


Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success

Liveclicker is hosting an exclusive 30 minute webinar on Wednesday, August 27th at 10:30 AM PST. The webinar, “Blinds.com Shares 4 Tips for Video Commerce Success,” will be presented by Blinds.com video producer, Robert Reed, and moderated by Liveclicker’s director of marketing, Jen Fahey.

The video commerce veterans at Blinds.com have been leveraging video on their eCommerce site since early 2006. In this webinar, Robert will dive into his extensive industry experience and explore the challenges he faced implementing video into Blinds.com’s online store. He will also divulge his top 4 tips for video commerce success outlined below.…

Client Spotlight: Under Armour uses video to celebrate female athletes


Client Spotlight: Under Armour uses video to celebrate female athletes

Liveclicker is fortunate enough to work with some of the most innovative video programs in the eCommerce industry. This week I want to highlight Liveclicker client, Under Armour, for stepping outside of the box with their latest video marketing campaign. The campaign, “I Will What I Want,” features elite female athletes and was created to promote Under Armour’s women’s line of athletic apparel.

The first video in the “I Will What I Want” series features Misty Copeland, a soloist with the American Ballet Theatre, who appears not in her standard leotard, but rather in UnderArmour’s new line of athletic …

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