Demo RealTime Email at ExactTarget Connections Next Week!


Demo RealTime Email at ExactTarget Connections Next Week!

I am pleased to announce that Liveclicker will, yet again, be sponsoring the ExactTarget Connections conference in Indianapolis, Indiana. Several team members including Co-Founder/CEO, Xavier Casanova, and Co-Founder/VP Market Development, Justin Foster, will be there promoting our latest email marketing innovation, RealTime Email.

At this year’s Connections, Justin will be teaming up with Sony Electronics’ Marketing Manager, Afsaneh Sadri, in an App Theater presentation. Together, they will discuss how Sony leverages real-time technology to deliver immersive experiences in email. This event will take place on Wednesday, September 24th at 5:30 p.m in the App Theater (Expo Hall).

During this …

How Live Video Can Alleviate Marketing’s Biggest Problems


How Live Video Can Alleviate Marketing’s Biggest Problems

When asked in a recent survey from Korn Ferry about what keeps them up at night, the Chief Marketing Officers polled found a common theme among their top concerns. Between staying in contact with their customers and keeping up to date on the latest technology trends, CMOs are struggling to keep an authentic connection with their audience.

The good news is that all of these issues can find a solution by incorporating live video into their marketing strategy. Below are the top 4 concerns found in the survey, and how live video can alleviate these pain points:

1) Creating Sustainable

Evolution of a Video Program: Phase 3 – Adding New Video Placements


Evolution of a Video Program: Phase 3 – Adding New Video Placements

This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements. As I mentioned in my last blog post, the first important video element to consider is the type of video content you wish to produce. Once you know this information, you can determine where to begin adding your new video placements. Below, I have highlighted the best site locations to include additional video placements.

Home page video placement

The type of videos you want to use on your home page …

Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

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