Video Commerce = SmarterCommerce


Video Commerce = SmarterCommerce

Earlier this month, Liveclicker enjoyed an exciting opportunity to represent e-commerce video and our company’s video commerce platform at IBM’s SmarterCommerce conference in Tampa, Florida. I was [and am] amped by the opportunity to partner with IBM. But… why? IBM is huge and stodgy; Liveclicker moves at lightning-speed in comparison. I’m certainly not under any delusion that a partnership such as this translates into overnight success.

Rather, I have learned over the years that flawless platform integrations clearly communicate value to e-commerce merchants. The value speaks for itself; SmarterCommerce is a great stage to showcase the value of Liveclicker/IBM integrations. …

Video Commerce Success Step 3: Focus Efforts on SEO and Distribution


Video Commerce Success Step 3: Focus Efforts on SEO and Distribution

Today I will be continuing my 5 part blog series of last month’s webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. EBags and other IR Top 500 retailers understand the importance and impact a successful video SEO and distribution strategy can have on their video program. Below, I highlighted some video SEO tricks and best practices covered in Step 3: Focus Efforts on SEO and Distribution.

Step #3: Focus Efforts on SEO and Distribution

Brookstone is among the many retailers who know what submitting a …

Liveclicker Empowers Magento Stores with Integrated Video Commerce Solution


Liveclicker Empowers Magento Stores with Integrated Video Commerce Solution

The VideoCommerce Essentials Magento Extension helps retailers easily integrate video on-site to increase engagement, conversion and search rankings.

Liveclicker, Inc, the leading provider of video commerce solutions for the web’s top brands, today announced the release and general availability of the VideoCommerce Essentials Magento Extension. The extension provides an easy way for retailers using the Magento Community or Enterprise Edition eCommerce platform to seamlessly integrate video into the web shopping experience.

The VideoCommerce Essentials Magento Extension features a fully-functioning 30-day trial with the following capabilities:

  • One-click video publishing to product pages, custom video gallery and YouTube channel
  • Automatic submission of

Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

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