Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video. More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …
January 11, 2012
December 16, 2011
I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.
December 9, 2011
I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path. Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies. In the interview, Linda shares best practices and tips for using videos on retail websites, in email, and on mobile devices.
December 6, 2011
Despite this year’s record e-commerce consumer spending on Black Friday, creative online video ads and other video marketing content appear to have been widely underutilized. Nevertheless, I’ve managed to put together a list of what I’ve found to be the most notable Black Friday videos online, along with some holiday marketing tips on what retailers and e-commerce brands can do to utilize online video marketing for the rest of the holiday shopping season. …
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.