9 E-commerce Video Pitfalls to Avoid


9 E-commerce Video Pitfalls to Avoid

Video is becoming ever more important to online business. In the few minutes it takes to read this post, at least 200 hours of video will be uploaded to the Internet and 8 million or so videos will be watched. And these stats are for YouTube alone.

With so much video about, you’d think every mid-to-large-sized e-commerce site would be running a well-oiled, high impact video program by now, but you’d be wrong.

Many e-commerce merchants are still learning the hard way that producing and incorporating video that boosts traffic, conversion and brand value isn’t as easy as it seems.…

Product Video Production Tips for Retail and E-Commerce


Product Video Production Tips for Retail and E-Commerce

If you are an e-commerce business or retailer, it’s a no-brainer to be doing videos of the products you want consumers to buy.  Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media, as well as engage with consumers on a level that static photos and text can’t.

Product videos are also big with the younger generation, the GenY’s or Millenials. The folks over at EXPOTV.com shared with me their research confirming that the 16-34 age group are even more interested in product video than other age groups.

However …

3 Reasons to Get Serious about E-commerce Product Video


3 Reasons to Get Serious about E-commerce Product Video

E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.…

Online Video – A Strategic Conversion Enhancement for Retailers


Online Video – A Strategic Conversion Enhancement for Retailers

Scot Wingo

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

Previously featured on VCC

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