Online retailers are responding to audience demand for more product videos. The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…
August 19, 2011
August 16, 2011
Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here.
In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for storytellers of every kind.
As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single platform allows, opening the door to a more immersive, collaborative experience. That’s because transmedia takes advantage of the …
August 15, 2011
Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit. On the panel was Kevin McNall from Brown Shoe Co, Kristopher Martin from Onlineshoes.com and as a last minute stand-in, the always camera ready Melissa Salas from BuyTV/Buy.com.
With one less panelist presentation than we had planned for, we decided to fill the time after Kevin and Kristopher’s presentations by turning the topic into an open forum. What came out of this was somewhat interesting but as life goes, pretty …
August 11, 2011
I interviewed Forrester Research’s Principal Analyst Martin Gill on his company’s recently published report about case studies and opportunities for retail vendors with their e-commerce websites, social media, YouTube and other video sharing sites. Gill also shared his advice on when is the right time for any retail business to work with a video commerce platform.…
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.