How User-Generated Video Reviews are Convincing Millennials to Buy More of Your Stuff


How User-Generated Video Reviews are Convincing Millennials to Buy More of Your Stuff

I interviewed ExpoTV.com’s Founder and President, Bill Hildebolt, about their research findings on the opportunities brand retailers, e-commerce sites, and other marketers have to target Millennials with user-generated online video. I also shared my own tips for effective strategies that retail brands and e-commerce sites can use to persuade Millennial consumers to buy from them.…

How to Use Video to Show, Not Tell, Your Brand Story


How to Use Video to Show, Not Tell, Your Brand Story

Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.

Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of being found out, …

Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos


Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos

In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world business benefits from her company’s social video strategy.  Before I get to my interview with Laurie, below is a dissection of why I think some companies and agencies are not using social video in the right way.

My “rant” about the big problem today with social video

“Social video” is already being considered the next big business trend. So why am I starting to get worried?

Unfortunately, I am seeing “social …

9 E-commerce Video Pitfalls to Avoid


9 E-commerce Video Pitfalls to Avoid

Video is becoming ever more important to online business. In the few minutes it takes to read this post, at least 200 hours of video will be uploaded to the Internet and 8 million or so videos will be watched. And these stats are for YouTube alone.

With so much video about, you’d think every mid-to-large-sized e-commerce site would be running a well-oiled, high impact video program by now, but you’d be wrong.

Many e-commerce merchants are still learning the hard way that producing and incorporating video that boosts traffic, conversion and brand value isn’t as easy as it seems.…

Previously featured on VCC

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