Holiday Video Marketing Tips: What Black Friday Can Teach Us


Holiday Video Marketing Tips: What Black Friday Can Teach Us

Despite this year’s record e-commerce consumer spending on Black Friday, creative online video ads and other video marketing content appear to have been widely underutilized. Nevertheless, I’ve managed to put together a list of what I’ve found to be the most notable Black Friday videos online, along with some holiday marketing tips on what retailers and e-commerce brands can do to utilize online video marketing for the rest of the holiday shopping season. …

Google+ Pages Video Opportunities for E-Commerce


Google+ Pages Video Opportunities for E-Commerce

I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!…

The Future of Personalization and E-Commerce Video


The Future of Personalization and E-Commerce Video

Meyar Sheik

Hello VCC readers!  A couple weeks ago, I had the opportunity to interview Meyar Sheik, CEO and Co-Founder of leading product recommendation and personalization provider, Certona.  Meyar’s company focuses on personalization for retail and brand web sites, and Certona is doing some interesting things with personalized video.  In the interview, Meyar shares his thoughts on personalization, personalization with video, and some general opportunities he sees in the video commerce industry moving forward.

Enjoy!…

How-To Product Video Examples from 5 E-Commerce Businesses


How-To Product Video Examples from 5 E-Commerce Businesses

In our continued coverage of how-to videos, we’ve decided to stuff your virtual stocking with some good examples from an assortment of retailers that can inspire you with creating your own how-to videos.  Also, feel free to check out my previous post on how-to video tips for e-commerce for some background on how to create good how-to videos if you’d like to supplement ideas from this post.

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