The Future of Personalization and E-Commerce Video


The Future of Personalization and E-Commerce Video

Meyar Sheik

Hello VCC readers!  A couple weeks ago, I had the opportunity to interview Meyar Sheik, CEO and Co-Founder of leading product recommendation and personalization provider, Certona.  Meyar’s company focuses on personalization for retail and brand web sites, and Certona is doing some interesting things with personalized video.  In the interview, Meyar shares his thoughts on personalization, personalization with video, and some general opportunities he sees in the video commerce industry moving forward.

Enjoy!…

How-To Product Video Examples from 5 E-Commerce Businesses


How-To Product Video Examples from 5 E-Commerce Businesses

In our continued coverage of how-to videos, we’ve decided to stuff your virtual stocking with some good examples from an assortment of retailers that can inspire you with creating your own how-to videos.  Also, feel free to check out my previous post on how-to video tips for e-commerce for some background on how to create good how-to videos if you’d like to supplement ideas from this post.

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7 Holiday Marketing Tips for Retailers Using Video


7 Holiday Marketing Tips for Retailers Using Video

Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed Shop.org’s Head of Research, Fiona Swerdlow, to learn more about the annual Shop.org eHoliday Study.  Of note for VCC readers, this study contains some special insights on video! Below are some great video stats and trends from Shop.org alongside seven of my own video tips to help online retailers have a merry 2011 holiday.  Enjoy!…

Why You Need Content Calendars For Your Video Email Marketing


Why You Need Content Calendars For Your Video Email Marketing

I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How.” In this post, Luke shares with us his experience in planning calendars and integrating specialized content production around video in email marketing.…

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