“How-To” Product Videos – Tips for Every E-Commerce Business


“How-To” Product Videos – Tips for Every E-Commerce Business

How-To product videos are one of the most under-utilized features that every e-commerce site should have.  Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers. Learn in this post what are the many benefits of doing how-to videos for your own brand, and some helpful times for getting started.…

Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations


Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations

There are so many amazing things that you can do with online video once you have the video assets.  We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies.  There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy.  I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack of …

Optimizing User Experience with eCommerce Product Videos – Part 2


Optimizing User Experience with eCommerce Product Videos – Part 2

Previously, I talked with user experience web expert Paul Bryan on the importance for retail and eCommerce professionals on implementing user experience, aka “UX” best practices in their online video program. This time I showcase with Paul what is perhaps the very first Product Video Usability checklist that all businesses can and should learn from, including the UX industry itself.…

Consumer Generated Video Tips for Retail and e-commerce


Consumer Generated Video Tips for Retail and e-commerce

I interviewed Pete Blackshaw, Global Head of Digital & Social Media at Nestle, who shares his tips on how retail and e-commerce businesses should take advantage of consumer generated media with their own video marketing strategy.

Previously featured on VCC

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