I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!…
December 1, 2011
November 29, 2011
Hello VCC readers! A couple weeks ago, I had the opportunity to interview Meyar Sheik, CEO and Co-Founder of leading product recommendation and personalization provider, Certona. Meyar’s company focuses on personalization for retail and brand web sites, and Certona is doing some interesting things with personalized video. In the interview, Meyar shares his thoughts on personalization, personalization with video, and some general opportunities he sees in the video commerce industry moving forward.
November 22, 2011
In our continued coverage of how-to videos, we’ve decided to stuff your virtual stocking with some good examples from an assortment of retailers that can inspire you with creating your own how-to videos. Also, feel free to check out my previous post on how-to video tips for e-commerce for some background on how to create good how-to videos if you’d like to supplement ideas from this post.
November 11, 2011
Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed Shop.org’s Head of Research, Fiona Swerdlow, to learn more about the annual Shop.org eHoliday Study. Of note for VCC readers, this study contains some special insights on video! Below are some great video stats and trends from Shop.org alongside seven of my own video tips to help online retailers have a merry 2011 holiday. Enjoy!…
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.