6 Ways to Use Live Video Chat on your E-commerce Site


6 Ways to Use Live Video Chat on your E-commerce Site

The shift to web-based services is expanding the potential for video chat at a rapid clip.  In fact, a recent report from GigaOM estimates that by 2015 video chat will grow from 600 million video calls to over 30 billion.…

The Value of Customer Incentives in E-commerce and Retail Videos


The Value of Customer Incentives in E-commerce and Retail Videos

People are always looking for deals for products purchased online and in-store. Learn in this post how offering incentives for people to watch your e-commerce and retail videos can be a great way to improve sales, expand your consumer base, and establish customer loyalty.…

Choosing the Right Video Production Company


Choosing the Right Video Production Company

Product video has become a must-have for e-commerce merchants, but how do you get clips for your site?

Manufacturer-produced or user-generated content might be an option when you’re starting out. Eventually though, you’ll want to produce your own video content to gain control over the message to customers and how it’s delivered.

If you don’t have your own production team and in-house studio, you’ll need to outsource to a video production company to shoot your product clips.…

How User-Generated Video Reviews are Convincing Millennials to Buy More of Your Stuff


How User-Generated Video Reviews are Convincing Millennials to Buy More of Your Stuff

I interviewed ExpoTV.com’s Founder and President, Bill Hildebolt, about their research findings on the opportunities brand retailers, e-commerce sites, and other marketers have to target Millennials with user-generated online video. I also shared my own tips for effective strategies that retail brands and e-commerce sites can use to persuade Millennial consumers to buy from them.…

Previously featured on VCC

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