Transmedia and the Art of Brand Storytelling


Transmedia and the Art of Brand Storytelling


Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here.

In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for storytellers of every kind.

As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single platform allows, opening the door to a more immersive, collaborative experience. That’s because transmedia takes advantage of the …

Video Studios That Scale: What You Need to Know


Video Studios That Scale: What You Need to Know

Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit. On the panel was Kevin McNall from Brown Shoe Co, Kristopher Martin from Onlineshoes.com and as a last minute stand-in, the always camera ready Melissa Salas from BuyTV/Buy.com.

With one less panelist presentation than we had planned for, we decided to fill the time after Kevin and Kristopher’s presentations by turning the topic into an open forum. What came out of this was somewhat interesting but as life goes, pretty …

Should you consider a video commerce platform for your retail business?


Should you consider a video commerce platform for your retail business?

I interviewed Forrester Research’s Principal Analyst Martin Gill on his company’s recently published report about case studies and opportunities for retail vendors with their e-commerce websites, social media, YouTube and other video sharing sites. Gill also shared his advice on when is the right time for any retail business to work with a video commerce platform.…

The Psychology of Online Video, and 5 Social Video Commerce Tips


The Psychology of Online Video, and 5 Social Video Commerce Tips

What is it about online video that influences our shopping habits? What’s behind how it affects our brains? Here are 5 explanations shared with me by behavior science experts about why online video triggers consumer purchases, and my own marketing tips for how e-commerce specialists can take advantage of each of them.…

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