Why You Need Content Calendars For Your Video Email Marketing


Why You Need Content Calendars For Your Video Email Marketing

I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How.” In this post, Luke shares with us his experience in planning calendars and integrating specialized content production around video in email marketing.…

“Real World” How-To and Instructional Videos for Retail and E-Commerce


“Real World” How-To and Instructional Videos for Retail and E-Commerce

In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics. Jon shared with us about Crutchfield’s own formula for effective ROI and customer relationships with how-to videos, as well as some tips for what other retail and e-commerce businesses can be doing with instructional videos today. (To read more about why I think how-to videos are effective for retailers and brands, and for some tips on creating them, you can read my previous article, “How-To” Product Videos Tips for Every E-Commerce Business.)…

“How-To” Product Videos – Tips for Every E-Commerce Business


“How-To” Product Videos – Tips for Every E-Commerce Business

How-To product videos are one of the most under-utilized features that every e-commerce site should have.  Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers. Learn in this post what are the many benefits of doing how-to videos for your own brand, and some helpful times for getting started.…

Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations


Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations

There are so many amazing things that you can do with online video once you have the video assets.  We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies.  There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy.  I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack of …

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