Practical Tips for Producing Great e-Commerce Video


Practical Tips for Producing Great e-Commerce Video

What is the difference between potential and reality? Uncertainty. Think about it, if you are unclear about how to get something theoretically simple done, you are going to procrastinate.  Producing video is easy to visualize but hard to execute. For most, a library of great videos are potential, but not reality.

This article will demystify, simplify and give you practical tips for producing great e-commerce video.…

6 Ways to Use Live Video Chat on your E-commerce Site


6 Ways to Use Live Video Chat on your E-commerce Site

The shift to web-based services is expanding the potential for video chat at a rapid clip.  In fact, a recent report from GigaOM estimates that by 2015 video chat will grow from 600 million video calls to over 30 billion.…

The Value of Customer Incentives in E-commerce and Retail Videos


The Value of Customer Incentives in E-commerce and Retail Videos

People are always looking for deals for products purchased online and in-store. Learn in this post how offering incentives for people to watch your e-commerce and retail videos can be a great way to improve sales, expand your consumer base, and establish customer loyalty.…

Choosing the Right Video Production Company


Choosing the Right Video Production Company

Product video has become a must-have for e-commerce merchants, but how do you get clips for your site?

Manufacturer-produced or user-generated content might be an option when you’re starting out. Eventually though, you’ll want to produce your own video content to gain control over the message to customers and how it’s delivered.

If you don’t have your own production team and in-house studio, you’ll need to outsource to a video production company to shoot your product clips.…

Previously featured on VCC

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