After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.…
This is not another article about the ROI of online video in e-commerce. Thank Goodness. There are plenty of articles on that topic already. The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic. Hopefully you agree.
As a sophisticated interactive marketer or digital merchant, you no longer need to justify the business case for video. You already know it works. You need to maximize results. In this 3 part article, I’m going to show you how to …
That was in 1998.
Thirteen years later, having filed Chapter 11 bankruptcy late last month, Borders now finds itself teetering on the edge of extinction. Once a proud and vital brand, the company has become a cautionary tale, a reminder of the perils of stagnancy and business as usual.
It’s a harsh reality. No company wants the cautionary tale label, but in an entrepreneurial era of high-velocity media and marketing innovation, the sluggish company that …
In our continuing review of the iPad 2 before its release on March 11, we will explore the device further to decide whether it’s a viable business video solution for companies that are serious about using video for content and marketing.…
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.
