Despite this year’s record e-commerce consumer spending on Black Friday, creative online video ads and other video marketing content appear to have been widely underutilized. Nevertheless, I’ve managed to put together a list of what I’ve found to be the most notable Black Friday videos online, along with some holiday marketing tips on what retailers and e-commerce brands can do to utilize online video marketing for the rest of the holiday shopping season. …
December 6, 2011
December 1, 2011
November 29, 2011
Hello VCC readers! A couple weeks ago, I had the opportunity to interview Meyar Sheik, CEO and Co-Founder of leading product recommendation and personalization provider, Certona. Meyar’s company focuses on personalization for retail and brand web sites, and Certona is doing some interesting things with personalized video. In the interview, Meyar shares his thoughts on personalization, personalization with video, and some general opportunities he sees in the video commerce industry moving forward.
November 22, 2011
In our continued coverage of how-to videos, we’ve decided to stuff your virtual stocking with some good examples from an assortment of retailers that can inspire you with creating your own how-to videos. Also, feel free to check out my previous post on how-to video tips for e-commerce for some background on how to create good how-to videos if you’d like to supplement ideas from this post.
Previously featured on VCC
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.