http://video-commerce.org Advancing Video in E-Commerce Mon, 26 Jul 2010 05:48:03 +0000 http://backend.userland.com/rss092 en I've just returned from the 2010 Video Commerce Summit hosted by my company, Liveclicker. This is the second time the summit was held in Seattle, WA.  In all, the summit was 2X the size of last year's with 75 onsite attendees from many of the top e-commerce sites including Amazon.com, ... http://video-commerce.org/2010/07/2010-video-commerce-summit-recap/ Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I'll add). After playing with the phone now for half a day, I'm more convinced than ever that this phone is going to ... http://video-commerce.org/2010/06/how-the-iphone-4-will-change-online-video/ About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western.  Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort. ... http://video-commerce.org/2010/06/videos-streamingmedia-east-panel-on-video-commerce/ This year REELSEO is attending the IRCE in Chicago.  The VCC is assisting REELSEO in identifying any retailers that may be interested in being interviewed for an upcoming article on online video in e-commerce.  If you or one of your teammates is attending the Internet Retailer conference and is interested ... http://video-commerce.org/2010/06/reelseo-at-irce-2010-seeking-retailer-interviews/ This week I co-presented a webinar on HTML5 video in e-commerce with Walt Mann, Founder/CTO of Liveclicker. The material is very best practices focused so I thought it worthy of posting up on the VCC blog.  You can listen to the audio by downloading the HTML5 video webinar material, or ... http://video-commerce.org/2010/06/html5-video-in-e-commerce/ If for some reason you were living on a remote uninhabited island for the last week, you probably didn't hear about Steve Jobs' blog post highlighting Apple's position on why it's not planning to support Flash on the iPhone or iPad anytime soon.  Otherwise, you've probably at least heard of ... http://video-commerce.org/2010/05/apple-sticks-it-to-adobe-adds-to-html5-video-momentum/ In my last post on video distribution, I outlined the foundations of a smart e-commerce video distribution strategy.  Today, we'll build upon those lessons by further detailing something I call "smart channel enablement."  We'll look at video+SEO best practices but branch beyond search to show how to maximize the value of ... http://video-commerce.org/2010/03/getting-smart-with-video-distribution-part-ii-intelligent-channel-enablement/ YouTube's announcement last week that it would begin supporting automated video captioning caused a lot of excitement in the video commerce and video SEO worlds.  Then the balloon popped. Automating speech-to-text has long been a goal of those seeking to make video more search engine friendly.   Unfortunately, the YouTube technology isn't ... http://video-commerce.org/2010/03/youtube-video-captioning-far-from-ready-for-prime-time/ For some time we've touted the merits of video distribution in video commerce.  I believe video distribution is more important now than ever for e-commerce merchants.  Unfortunately, I also think most online retailers misunderstand video distribution and therefore are at risk of implementing poor video distribution strategies. Why distribute e-commerce video? Video ... http://video-commerce.org/2010/03/getting-smart-with-video-distribution-video-seo-video-sharing-services/ Video in email is a topic we've covered recently on the VCC blog.  On February 24, Google made in-email video closer to reality for email recipients who maintain Gmail accounts. Previously, Gmail users could view Youtube videos in their webmail client, but only when Youtube previews were enabled via the Labs ... http://video-commerce.org/2010/03/gmail-unveils-broad-youtube-support/