The Video Commerce Consortium http://video-commerce.org Advancing Video in E-Commerce Fri, 03 Feb 2012 21:03:55 +0000 http://backend.userland.com/rss092 en Product Video Production Tips for Retail and E-Commerce If you are an e-commerce business or retailer, it’s a no-brainer to be doing videos of the products you want consumers to buy.  Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media, as well as engage with consumers on a level that static photos and text can’t.

Product videos are also big with the younger generation, the GenY’s or Millenials. The folks over at EXPOTV.com shared with me their research confirming that the 16-34 age group are even more interested in product video than other…

]]> http://video-commerce.org/2012/02/product-video-production-tips-for-retail-and-e-commerce/ 3 Reasons to Get Serious about E-commerce Product Video

E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.

E-businesses from eBags to Costco are realizing the importance of maximizing the scale and visibility of their video programs. For those who need more convincing, here are a few stats underscoring video’s importance to traffic and conversion:

  1. Online video dominates search. According to Marketing Week, video results appear in about 70% of the top 100 listings, displaying most often in universal or

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]]> http://video-commerce.org/2012/02/3-reasons-to-get-serious-about-e-commerce-product-video/ Online Video – A Strategic Conversion Enhancement for Retailers I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.

 

 

Interview with Scot Wingo:

Justin Foster: Today we’re speaking with Scot Wingo from ChannelAdvisor.  Scot, thanks for joining us.

Scot Wingo: Hey, thanks for having me.

Justin Foster: Can you tell our readers a little about yourself, and specifically share…

]]> http://video-commerce.org/2012/01/online-video-a-strategic-conversion-enhancement-for-retailers/ Design your video email A/B splits the right way: HTML5 video’s dirty little secret Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on…

]]> http://video-commerce.org/2012/01/design-your-video-email-ab-splits-the-right-way-html5-videos-dirty-little-secret/ Using Video to Improve the E-Commerce Shopping Experience I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.

 

 

 

First, A Little About Susan Weinshenk, Ph.D.

I’ve had the fortune of personally working with Susan on a client usability report back in 2003. Here’s just a short list of her accomplishments:

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]]> http://video-commerce.org/2011/12/user-experience-video-ecommerce/ A Multi-Channel Video Commerce Perspective from Linda Bustos I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path.  Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies.   In the interview, Linda shares best practices and tips for using videos on retail websites, in email, and on mobile devices.

Enjoy!

Interview with Linda Bustos:

Justin Foster: Please tell our readers a bit about yourself, Linda.

Linda Bustos: I’m the Director of the E-commerce Research at Elastic Path Software. So a part…

]]> http://video-commerce.org/2011/12/a-multi-channel-video-commerce-perspective-from-linda-bustos/ Holiday Video Marketing Tips: What Black Friday Can Teach Us Despite this year’s record e-commerce consumer spending on Black Friday, creative online video ads and other video marketing content appear to have been widely underutilized. Nevertheless, I’ve managed to put together a list of what I’ve found to be the most notable Black Friday videos online, along with some holiday marketing tips on what retailers and e-commerce brands can do to utilize online video marketing for the rest of the holiday shopping season.

Big brands used humor in their online videos

Target appeared to have been the sole major retailer with custom video content around…

]]> http://video-commerce.org/2011/12/black-friday-video-commerce/ Google+ Pages Video Opportunities for E-Commerce I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!

 

First, what is Google+ Pages?

Google+ Pages is Google’s latest platform for expanding and enhancing social relationships with business stakeholders – consumers, investors, colleagues, media, and the public at large.

The heavy role of video in Google+ Pages

“With Google+ Pages, we wanted businesses to build relationships online…

]]> http://video-commerce.org/2011/12/google-pages-video-ecommerce/ The Future of Personalization and E-Commerce Video Hello VCC readers!  A couple weeks ago, I had the opportunity to interview Meyar Sheik, CEO and Co-Founder of leading product recommendation and personalization provider, Certona.  Meyar’s company focuses on personalization for retail and brand web sites, and Certona is doing some interesting things with personalized video.  In the interview, Meyar shares his thoughts on personalization, personalization with video, and some general opportunities he sees in the video commerce industry moving forward.

Enjoy!

Video-Commerce.org Interview with Meyar Sheik:

Justin Foster: Meyar, thank you very much for taking time to be with us here today at the Video Commerce…

]]> http://video-commerce.org/2011/11/the-future-of-personalization-and-e-commerce-video/ How-To Product Video Examples from 5 E-Commerce Businesses

In our continued coverage of how-to videos, we’ve decided to stuff your virtual stocking with some good examples from an assortment of retailers that can inspire you with creating your own how-to videos.  Also, feel free to check out my previous post on how-to video tips for e-commerce for some background on how to create good how-to videos if you’d like to supplement ideas from this post.

 

Advance Auto Parts

Advance Auto Parts’ video library features a number of customer-related video categories including: How-to’s, product information, and installations. Here’s one of their how-to videos from their…

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