The Video Commerce Consortium http://video-commerce.org Advancing Video in E-Commerce Tue, 15 May 2012 19:12:32 +0000 http://backend.userland.com/rss092 en How to create a winning web video series One way to show personality, and create a closer bond with customers on your corporate website or blog is to create a web video series. By providing your audience with a regular schedule of video content, you can keep them coming back for more and maintain their interest over the long haul.

Here are a few tips for preparing a web video series.

guidelines for creating a web video series

  • Find the right theme
    As the first step towards creating a video series, your theme should fit your audience and your business. Some possibilities include how-to videos, tips

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]]> http://video-commerce.org/2012/05/how-to-create-a-winning-web-video-series/ How To Be a Customer Service Champion with Social Video – Part 2 In my last article, I talked about the increased expectations customers have for direct, personal and helpful engagement from the brands they give their business to, especially with social media and online video content.  To help retailers keep up with this growing trend, I have compiled 10 tips below featuring actual businesses who have been successfully improving customer loyalty with online video.

10 Ways To Be a Customer Service Champion with Social Video

  1. Give your customers a voice – Zappos allows customers to submit videos to the company’s customer-reserved YouTube channel – where customers can share a testimonial and

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]]> http://video-commerce.org/2012/05/how-to-be-a-customer-service-champion-with-social-video-part-2/ 7 reasons why video production values matter With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?

Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.

Reasons to hire a video production company

  1. Rising viewer expectations
    According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43%

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]]> http://video-commerce.org/2012/05/7-reasons-why-video-production-values-matter/ How to Be a Customer Service Champion with Social Video – Part 1 I lament the fact that most businesses doing “social video” campaigns today are too often fixated on increasing reach and awareness as their end goal, and do not have enough focus on engaging customers directly.  With increasing consumer demands on businesses and brands to engage with social media, it should no longer be considered acceptable to treat video as just content; it needs to be part of your customer service strategy.

In this article, I delve into why customer service is so important in the social media era, and how you can get a leg up on…

]]> http://video-commerce.org/2012/05/how-to-be-a-customer-service-champion-with-social-video-part-1/ 9 ways to repurpose your video content Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets.

Although your finished videos might be doing a good job for you in terms of driving traffic and boosting conversions on their own, shouldn’t you be getting a bit more mileage out of those costly assets?

Reimagining your video content

Here are 9 ways to repurpose or reimagine your video content to attract more attention and extend its value:

  1. Transcripts
    One of the very first things you should do with your videos is transcribe

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]]> http://video-commerce.org/2012/05/9-ways-to-repurpose-your-video-content/ Social Video ROI – Does It Really Matter? Measuring social video ROI can be a daunting challenge for retailers today.  In fact, ROI can be often overlooked in social video initiatives when marketers choose to focus on the less tangible goal of customer relationship building.  In this article, I review the reasons why social video ROI measurement is a critical element to the success of your social video program.

Coming of age: Social video initiatives realizing ROI expectations

Social Video ROI has come into prevalence now. I base that claim off of two key survey results from Social Media Examiner’s 2012 Social Media Marketing Industry Report:

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    ]]>     http://video-commerce.org/2012/04/social-video-roi-does-it-really-matter/     Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.

    In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.

    Enjoy!

     

    INTERVIEW WITH JAMIE SALVATORI

    Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?

    Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a wide variety of…

    ]]>     http://video-commerce.org/2012/04/why-i-hate-boring-video-interview-with-vat19s-jamie-salvatori/     Defining your e-commerce video strategy with Kevin Edwards I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

    Enjoy!

    INTERVIEW WITH KEVIN EDWARDS

    Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

    Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3…

    ]]>     http://video-commerce.org/2012/04/defining-your-e-commerce-video-strategy-with-kevin-edwards/     Google’s “Fresh” Video SEO Tips for E-Commerce Sites Last fall, Google released their new “Freshness Algorithm” in an effort to provide more relevant, real-time results for search queries. This new algorithm shows yet again that Google’s number one priority is to always feature the freshest and most relevant product information. In this article you’ll learn about what you can do to update your product page videos to perform better under Google’s new algorithm so you don’t get left behind!

    Thad Rueter, Senior Editor for InternetRetailer.com, reported last December that because of the Google’s new algorithm, e-commerce sites with low-quality and unoriginal content would be demoted in search…

    ]]>     http://video-commerce.org/2012/04/google-fresh-video-seo-tips-for-e-commerce-sites/     5 reasons why consumer video testimonials are great for e-commerce I interviewed Justin Nassiri, founder and CEO of the user-generated video platform, VideoGenie, on the power of using consumers’ video testimonials to build better customer relationships.

    Why should retail and e-commerce brands use consumer-generated video testimonials? Justin and I came up with 5 good reasons that can help make the case for you and the decision makers at your company:

    5 reasons why consumer video testimonials are great for e-commerce

    1.) Gets consumers’ attention quickly through an emotional connection

    Research studies from web usability specialists have revealed that the average new website visitor spends 5-10 seconds…

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