Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …
Blog Posts in ' youtube ':
May 9, 2014
February 21, 2014
Last week at the IR Focus conference in Orlando, I was able to talk to many of the retailers in attendance about their video programs. Over the 3 days, one question seemed to keep popping up: Why can’t we just use YouTube to host our product videos on our site?
Firstly, I want to say YouTube is great for driving traffic to your site. It’s the second largest search engine on the web, and retailers should be distributing their videos to YouTube to take advantage of the its SEO benefits. When I say YouTube is not enough, I mean YouTube …
February 6, 2014
On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing. In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.
Our three step video publishing wizard consolidates the publishing process into a single …
October 25, 2013
YouTube is the world’s second largest search engine. Knowing how to effectively utilize it can make or break your video program. At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence. They emphasized these 10 tips for YouTube video success:
1. Ask questions before you produce
Eternal stakeholders should address these specific questions before even beginning the video production process.
- Do you actually need to produce a new video?
- Who is your audience?
August 29, 2013
This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July. Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker. Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…
November 20, 2012
Is interactive shoppable video becoming more prevalent?
(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)
It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.
interactive video commerce examples
Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …
June 14, 2012
Video has greatly helped reduce the fear factor of buying BBQs online. The BBQ Guys are more than just a successful online store doing video – they’ve become YouTube personalities. Based out of Baton Rouge, Louisiana, their YouTube Channel of 450+ videos is rapidly approaching 4 million video views and 6,200 subscribers.
To showcase their collection of high-end BBQ grills, the BBQ Guys regularly publish video reviews of new products on their YouTube channel and website. Customers can get a personal walk-through of all their BBQs and how they perform in action, along with purchasing and cooking tips.
A huge …
June 13, 2012
As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.
How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.
YouTube ranking factors include …
June 6, 2012
Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.
One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …
July 8, 2011
I interviewed social video expert consultant and creator of one of the earliest – and still most successful social video series today, George Wright. In this rare interview, George shared with me the keys to how he managed to make BlendTec’s “Will it Blend?” YouTube video series a viral sensation and an economic success. He also shared his tips for what we can learn from doing product videos in our own retail, e-commerce, and marketing activities.
I originally met and interviewed George Wright back in late 2008, when he was Blendtec’s VP of Sales & Marketing. (George has since moved …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.