Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…

I recently spoke with Christine Monaghan, VP E-Commerce Product Management at Nutrisystem, about how her company is fusing social to video to help members be accountable for their decisions and support others to make real life changes. Through its comprehensive weight loss program, Nutrisystem has been a leader in helping Americans get thin and healthy for over 40 years.

In this interview, Christy talks about how Nutrisystem is pioneering social video integration with its member communities and shares some details about her recent keynote at Liveclicker’s 2012 Video Commerce Summit, the largest event dedicated to advancing video commerce.…

Have you decided to make video a real strategy priority in your company? Not just one category of videos, a few short clips or your intern shooting video.  I’m talking about a real strategy – brainstorming, planning, and stuff on a whiteboard, budget allocation and delivery.

If you have, PERFECT, you are in the right place. This blog post will walk you through a turnkey process for developing a strategy for video. You would be surprised; there is a lot of risk in what you are about to do. It will take time; money and your end result will have …

A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons.  One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two.  However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …

I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.

In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.

INTERVIEW WITH ZAPPOS

Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?

Laurie Williams: We started shooting video about …

Video has greatly helped reduce the fear factor of buying BBQs online. The BBQ Guys are more than just a successful online store doing video – they’ve become YouTube personalities. Based out of Baton Rouge, Louisiana, their YouTube Channel of 450+ videos is rapidly approaching 4 million video views and 6,200 subscribers.

To showcase their collection of high-end BBQ grills, the BBQ Guys regularly publish video reviews of new products on their YouTube channel and website. Customers can get a personal walk-through of all their BBQs and how they perform in action, along with purchasing and cooking tips.

A huge …

I interviewed Anthony Bucci, Co-Founder of RevZilla and spokesperson for the popular RevZillaTV YouTube Channel. RevZilla is an online retailer for motorcycle riding gear, accessories and parts. While they have a retail showroom in the team’s hometown of Philadelphia, much of their business is now driven through their website and supported through online video content. Anthony shared with me how the company started out with online video and how they have immersed video into their customer shopping experience.

RevZilla’s video production started in the summer of 2009 with nothing more than a Flip camera and an idea. Today …

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.

One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …

Orabrush has been touted as one of the most relatable stories of a small company that has achieved great success doing YouTube and social video marketing. They’ve sold well over a million units of their tongue cleaner and tongue foam, are the 3rd most subscribed sponsor channel on YouTube with over 45 million channel views, have signed a major deal with big box stores, and were recently selected for a 2012 Webby Award Official Honoree for their “continued efforts and achievements in social media marketing.” What many people may not realize is that it was a long struggle for …