Blog Posts in ' video strategy ':


Webinar: 5 Steps to Video Commerce Success


Webinar: 5 Steps to Video Commerce Success

Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

Liveclicker is hosting an exclusive webinar next Thursday, March 27th:  5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …

Share-worthy E-commerce Video


Share-worthy E-commerce Video

We’ve all done it. Whether its the latest internet meme, the extraordinary play in last night’s game or a compilation of funny cats, mischievous cats, cats that bark like dogs, or cats gone wild — chances are you’ve been moved to share an online video at least once in your life (if not once so far today).

Online video sharing is the 21st century’s gossip mill or watercooler if you will — once one stumbles across a compelling video, whether it be heartbreaking, side splitting or just downright useful — we can’t wait to share it with the masses. Sometimes …

Stop by Liveclicker booth #702 at eTail West next week!


Stop by Liveclicker booth #702 at eTail West next week!

Next week, Liveclicker will be attending the premier online and multi-channel retail conference, eTail West 2014.  The San Antonio based event is dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. Every year, eTail brings together 2000+ senior-level eCommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Accessories, Sporting Goods, Beauty, Consumer Electronics, Hard and Soft Goods, Home Furnishings, Books, Music, Luxury, Travel, Office Products, Department Stores and more to find solutions for their top challenges.

The conference offers practical sessions and interactive roundtables that outline core …

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  ”Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

Webinar: VideoCommerce 101 – Easy Video Publishing


Webinar: VideoCommerce 101 – Easy Video Publishing

On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing.  In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.

Our three step video publishing wizard  consolidates the publishing process into a single …

Stop by Liveclicker Booth #109 at IR Focus


Stop by Liveclicker Booth #109 at IR Focus

Next month, on February 10th – 12th, Liveclicker will be exhibiting at the 2014 IR Focus- Design+Mobile Show. The Orlando based event is aligning two of the hottest and most important topics in e-commerce; web design & usability and mobile commerce. This new and improved event is projected to draw more than 500 participating companies to the Hyatt Regency Orlando, with total attendance reaching 1,200. With two concurrent conferences and one shared exhibit hall, IRCE Focus: Web Design + Mobile Commerce will offer a collection of sessions and services that address the needs of a highly qualified audience.  These …

E-commerce Leaders Thrive Using Liveclicker


E-commerce Leaders Thrive Using Liveclicker

Today, I wanted to share a brief collection of case studies that describe why some of the e-commerce industry’s top retailers are using Liveclicker.  Companies, such as Kiddicare, Costco, eBags, and Onlineshoes.com, are increasing conversion rates, video plays, and average order size with Liveclicker’s multi-faceted video commerce solution. I have outlined a couple of the main takeaways from each case study below:

Kiddicare

  • 21% performance improvement on a per-video basis
  • 20% increase in conversion rates on mobile video site
  • $200,000 annual estimated PPC cost savings through video SEO and interactive Facebook video

Costco

  • Increased the size

Liveclicker helps DHC connect with customers through video


Liveclicker helps DHC connect with customers through video

This year, Liveclicker was on a mission to discover just exactly what our video solution does for our clients’ online video program.  In July, at the 2013 Video Commerce Summit, top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and DHC Skincare, offered their testimonial opinion of Liveclicker and our multi-faceted video commerce solution.

DHC Video Production Specialist, Tia Kemp, commented:

Because DHC doesn’t have a brick and mortar store, video hosting is an important element of engagement for our visitors. Using Liveclicker’s intuitive video solution, we are able to provide more information about our products and …

VideoEmail at the 2014 Email Evolution Conference


VideoEmail at the 2014 Email Evolution Conference

This month, on January 22-24, VideoEmail by Liveclicker will be exhibiting at the 2014 Email Evolution Conference. The Miami based event brings together hundreds of industry leaders who are collectively shaping the future of email marketing. Showcasing new ideas in email & digital marketing, this dynamic event offers an immersive forum for cross-channel marketing attendees, speakers, sponsors and exhibitors to draw inspiration from one another and explore new technologies and techniques.

VideoEmail’s General Manager/Co-Founder, Justin Foster, and Sales Director, Dave Holland, will be attending the event and conducting demo sessions where you will be able to see real video-embedded …

Liveclicker saves Eastern Mountain Sports time with easy video distribution


Liveclicker saves Eastern Mountain Sports time with easy video distribution

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to speak with clients and gather some testimonial feedback to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their thoughts about Liveclicker and our multi-faceted video commerce solution.

Eastern Mountain Sports Photo/Videographer, Robert Moses, commented:

With one click you can distribute your videos to all of your marketing channels. Using Liveclicker we are able to publish our videos to our website, our video gallery, EMS channel, EMS YouTube channel, …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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