One obstacle several e-commerce retailers run into when launching their online video program is how to effectively measure its success. Today’s post will address this issue and highlight video commerce success tip # 4 – Dive into Video Analytics. This is a continuation of my 5 part blog series covering the Liveclicker webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. Below, I have outlined some tips and best practices taken from step #4 of the webinar.
Blog Posts in ' video seo ':
June 27, 2014
May 16, 2014
Today I will be continuing my 5 part blog series of last month’s webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. EBags and other IR Top 500 retailers understand the importance and impact a successful video SEO and distribution strategy can have on their video program. Below, I highlighted some video SEO tricks and best practices covered in Step 3: Focus Efforts on SEO and Distribution.
Step #3: Focus Efforts on SEO and Distribution
Brookstone is among the many retailers who know what submitting a …
May 9, 2014
Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …
March 20, 2014
Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
Liveclicker is hosting an exclusive webinar next Thursday, March 27th: 5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …
March 4, 2014
We’ve all done it. Whether its the latest internet meme, the extraordinary play in last night’s game or a compilation of funny cats, mischievous cats, cats that bark like dogs, or cats gone wild -- chances are you’ve been moved to share an online video at least once in your life (if not once so far today).
Online video sharing is the 21st century’s gossip mill or watercooler if you will -- once one stumbles across a compelling video, whether it be heartbreaking, side splitting or just downright useful -- we can’t wait to share it with the masses. Sometimes …
January 24, 2014
Today, I wanted to share a brief collection of case studies that describe why some of the e-commerce industry’s top retailers are using Liveclicker. Companies, such as Kiddicare, Costco, eBags, and Onlineshoes.com, are increasing conversion rates, video plays, and average order size with Liveclicker’s multi-faceted video commerce solution. I have outlined a couple of the main takeaways from each case study below:
- 21% performance improvement on a per-video basis
- 20% increase in conversion rates on mobile video site
- $200,000 annual estimated PPC cost savings through video SEO and interactive Facebook video
- Increased the size
June 13, 2012
As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.
How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.
YouTube ranking factors include …
June 6, 2012
Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.
One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …
April 19, 2012
Last fall, Google released their new “Freshness Algorithm” in an effort to provide more relevant, real-time results for search queries. This new algorithm shows yet again that Google’s number one priority is to always feature the freshest and most relevant product information. In this article you’ll learn about what you can do to update your product page videos to perform better under Google’s new algorithm so you don’t get left behind!
Thad Rueter, Senior Editor for InternetRetailer.com, reported last December that because of the Google’s new algorithm, e-commerce sites with low-quality and unoriginal content would be demoted in search rankings …
February 14, 2012
Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.
Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of being found out, …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.