This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements. As I mentioned in my last blog post, the first important video element to consider is the type of video content you wish to produce. Once you know this information, you can determine where to begin adding your new video placements. Below, I have highlighted the best site locations to include additional video placements.
Blog Posts in ' video publishing ':
September 4, 2014
August 22, 2014
Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.
Phase 1 -- Getting content on your site for the first time
Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …
August 14, 2014
Liveclicker is hosting an exclusive 30 minute webinar on Wednesday, August 27th at 10:30 AM PST. The webinar, “Blinds.com Shares 4 Tips for Video Commerce Success,” will be presented by Blinds.com video producer, Robert Reed, and moderated by Liveclicker’s director of marketing, Jen Fahey.
The video commerce veterans at Blinds.com have been leveraging video on their eCommerce site since early 2006. In this webinar, Robert will dive into his extensive industry experience and explore the challenges he faced implementing video into Blinds.com’s online store. He will also divulge his top 4 tips for video commerce success outlined below.…
February 21, 2014
Last week at the IR Focus conference in Orlando, I was able to talk to many of the retailers in attendance about their video programs. Over the 3 days, one question seemed to keep popping up: Why can’t we just use YouTube to host our product videos on our site?
Firstly, I want to say YouTube is great for driving traffic to your site. It’s the second largest search engine on the web, and retailers should be distributing their videos to YouTube to take advantage of the its SEO benefits. When I say YouTube is not enough, I mean YouTube …
February 6, 2014
On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing. In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.
Our three step video publishing wizard consolidates the publishing process into a single …
November 20, 2012
Is interactive shoppable video becoming more prevalent?
(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)
It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.
interactive video commerce examples
Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …
March 27, 2012
Pinterest is by far the fastest growing social sharing site today. With the increasing popularity of Pinterest, online retailers and brands are provided with another valuable social video distribution channel. In this article, I will explore how to use Pinterest’s video features to increase search engine visibility and consumer interest in your online store and brand.…
September 2, 2011
The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. But is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeo’s own staff, and find out if it may be right for you or not!…
March 10, 2011
January 14, 2011
Google announced this week that they are dropping support for the H.264 video codec in their Chrome Web Browser, making the blogosphere buzz with debate and speculation as to what this means for the online video industry. Who will gain? Who will lose? And more importantly, what should web video marketers do to prepare for this new development?…
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.