Blog Posts in ' video publishing ':


Evolution of a Video Program: Phase 3 – Adding New Video Placements


Evolution of a Video Program: Phase 3 – Adding New Video Placements

This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements. As I mentioned in my last blog post, the first important video element to consider is the type of video content you wish to produce. Once you know this information, you can determine where to begin adding your new video placements. Below, I have highlighted the best site locations to include additional video placements.

Home page video placement

The type of videos you want to use on your home page …

The Evolution of a Video Program – Phase 1


The Evolution of a Video Program – Phase 1

Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed  up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.

Phase 1 -- Getting content on your site for the first time

Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …

Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success


Upcoming Webinar: Blinds.com Shares 4 Tips for Video Commerce Success

Liveclicker is hosting an exclusive 30 minute webinar on Wednesday, August 27th at 10:30 AM PST. The webinar, “Blinds.com Shares 4 Tips for Video Commerce Success,” will be presented by Blinds.com video producer, Robert Reed, and moderated by Liveclicker’s director of marketing, Jen Fahey.

The video commerce veterans at Blinds.com have been leveraging video on their eCommerce site since early 2006. In this webinar, Robert will dive into his extensive industry experience and explore the challenges he faced implementing video into Blinds.com’s online store. He will also divulge his top 4 tips for video commerce success outlined below.…

IR Focus 2014: Why YouTube is Not Enough


IR Focus 2014: Why YouTube is Not Enough

Last week at the IR Focus conference in Orlando, I was able to talk to many of the retailers in attendance about their video programs. Over the 3 days, one question seemed to keep popping up: Why can’t we just use YouTube to host our product videos on our site?

Firstly, I want to say YouTube is great for driving traffic to your site. It’s the second largest search engine on the web, and retailers should be distributing their videos to YouTube to take advantage of the its SEO benefits.  When I say YouTube is not enough, I mean YouTube …

Webinar: VideoCommerce 101 – Easy Video Publishing


Webinar: VideoCommerce 101 – Easy Video Publishing

On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing.  In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.

Our three step video publishing wizard  consolidates the publishing process into a single …

Best practices for interactive video commerce


Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

Social Video Commerce Strategies for Pinterest


Social Video Commerce Strategies for Pinterest

Pinterest is by far the fastest growing social sharing site today.  With the increasing popularity of Pinterest, online retailers and brands are provided with another valuable social video distribution channel.  In this article, I will explore how to use Pinterest’s video features to increase search engine visibility and consumer interest in your online store and brand.…

Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?


Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?

The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. But is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeo’s own staff, and find out if it may be right for you or not!…

iPad 2 Preview – A Real Business Video Solution? (Part 2)


iPad 2 Preview – A Real Business Video Solution? (Part 2)

In our continuing review of the iPad 2 before its release on March 11, we will explore the device further to decide whether it’s a viable business video solution for companies that are serious about using video for content and marketing.…

Google Chrome To Drop H.264 – How Should Video Marketers Prepare?


Google Chrome To Drop H.264 – How Should Video Marketers Prepare?

Google announced this week that they are dropping support for the H.264 video codec in their Chrome Web Browser, making the blogosphere buzz with debate and speculation as to what this means for the online video industry. Who will gain?  Who will lose? And more importantly, what should web video marketers do to prepare for this new development?…

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