Blog Posts in ' video production ':


How RevZilla Uses Video to Optimize the Customer Shopping Experience


How RevZilla Uses Video to Optimize the Customer Shopping Experience

I interviewed Anthony Bucci, Co-Founder of RevZilla and spokesperson for the popular RevZillaTV YouTube Channel. RevZilla is an online retailer for motorcycle riding gear, accessories and parts. While they have a retail showroom in the team’s hometown of Philadelphia, much of their business is now driven through their website and supported through online video content. Anthony shared with me how the company started out with online video and how they have immersed video into their customer shopping experience.

RevZilla’s video production started in the summer of 2009 with nothing more than a Flip camera and an idea. Today …

7 reasons why video production values matter


7 reasons why video production values matter

toothpaste for dinner.com

With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?

Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.

Reasons to hire a video production company

  1. Rising viewer expectations
    According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43%

Defining your e-commerce video strategy with Kevin Edwards


Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude

I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

Enjoy!

INTERVIEW WITH KEVIN EDWARDS

Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3 other …

Practical Tips for Producing Great e-Commerce Video


Practical Tips for Producing Great e-Commerce Video

What is the difference between potential and reality? Uncertainty. Think about it, if you are unclear about how to get something theoretically simple done, you are going to procrastinate.  Producing video is easy to visualize but hard to execute. For most, a library of great videos are potential, but not reality.

This article will demystify, simplify and give you practical tips for producing great e-commerce video.…

Choosing the Right Video Production Company


Choosing the Right Video Production Company

Product video has become a must-have for e-commerce merchants, but how do you get clips for your site?

Manufacturer-produced or user-generated content might be an option when you’re starting out. Eventually though, you’ll want to produce your own video content to gain control over the message to customers and how it’s delivered.

If you don’t have your own production team and in-house studio, you’ll need to outsource to a video production company to shoot your product clips.…

Online Video – A Strategic Conversion Enhancement for Retailers


Online Video – A Strategic Conversion Enhancement for Retailers

Scot Wingo

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

“Real World” How-To and Instructional Videos for Retail and E-Commerce


“Real World” How-To and Instructional Videos for Retail and E-Commerce

In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics. Jon shared with us about Crutchfield’s own formula for effective ROI and customer relationships with how-to videos, as well as some tips for what other retail and e-commerce businesses can be doing with instructional videos today. (To read more about why I think how-to videos are effective for retailers and brands, and for some tips on creating them, you can read my previous article, “How-To” Product Videos Tips for Every E-Commerce Business.)…

“How-To” Product Videos – Tips for Every E-Commerce Business


“How-To” Product Videos – Tips for Every E-Commerce Business

How-To product videos are one of the most under-utilized features that every e-commerce site should have.  Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers. Learn in this post what are the many benefits of doing how-to videos for your own brand, and some helpful times for getting started.…

Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations


Where The Rubber Meets The Road: 5 Tips to Help Manage Your Product Video Expectations

There are so many amazing things that you can do with online video once you have the video assets.  We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies.  There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy.  I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack of …

Video Money Ball: Getting on Base with your Video Program


Video Money Ball: Getting on Base with your Video Program

This past week I got the chance to check out the baseball flick, Money Ball. Brad Pitt stars as the Oakland A’s General Manager, Billy Beane, whom creates a winning team out of an “island of misfit toys.” The movie begins with the A’s losing their biggest stars, Jason Giambi and Johnny Damon, to free agency.  Beane is forced to fill their vacancies with a budget that is a fraction of their worth. The scouts begin discussing the possibilities, analyzing everything from batting average to looks.  But Beane is hesitant about their old school ways.  Frustrated he addresses the …

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