Blog Posts in ' video production ':


Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

Innovations from Liveclicker


Innovations from Liveclicker

One major trend within the video commerce industry is change.  From the original wmp players to video hosting on mobile devices, the video commerce industry continues to change and innovation is necessary to stay relevant to retailers and consumers.  At this year’s 2013 Video Commerce Summit, Liveclicker’s VP Market Development, Justin Foster and Account Development Manager, Kenna Hilburn, shared their latest video production innovation.

MobileStudio

According to Liveclicker research comparing shorter videos (<90 seconds) to longer videos across twelve retail industry verticals and 22,000+ product videos where revenue data was available, shoppers who watched short, simple product videos exhibited …

Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

Retailers Succeed with Short and Simple Product Videos


Retailers Succeed with Short and Simple Product Videos

On average, 90% of Liveclicker clients’ video libraries consist of product videos. These videos reside on the product page and exist for the sole purpose of giving shoppers the information they need to make a purchase. This is for good reason since it’s been proven time and time again that having video on your site, particularly on your product pages, will increase conversions.

In a recent case study, specialty retailer Brookstone decided to invest more heavily in e-commerce video because they found that the products that featured videos on its site converted, on average, 53% higher than products that did

Liveclicker Launches MobileStudio App to Help E-Commerce Sites Scale Product Video Production


Liveclicker Launches MobileStudio App to Help E-Commerce Sites Scale Product Video Production

MobileStudio is the only solution to seamlessly marry mobile devices with demanding retailer requirements for quality product videos, speed of editing, and rapid video deployment.

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the general release and availability of MobileStudio, a solution that enables rapid production, editing, and publishing of e-commerce product videos directly from iOS devices.

The new MobileStudio App is able to:

  • Assemble simple, high-quality product videos in minutes with easy-to-use templates
  • Quickly add transitions, music, and bumpers
  • Publish and distribute content instantly through the Liveclicker Video Commerce

Production Equipment – Go Pro For Free!


Production Equipment – Go Pro For Free!

Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise.  If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment.  This is fantastic but if you’re starting from scratch and have no budget, or are trying to justify an increased budget for your video program, how can you make that happen with the least amount of cost …

Three Part Webinar Series on Video Production


Three Part Webinar Series on Video Production

Liveclicker will be hosting the first webinar in a three part series on video production next Thursday at 10:30 AM PST. The webinar, entitled “Video Production – Getting Started Producing & Acquiring Video Content“, will be presented by Kenna Hurd, Liveclicker’s account development and production specialist, and Kevin Edwards, founder of Video Aptitude.

Last February, Liveclicker’s Retail Video Production A to Z webinar was one of the highest attended events of the year so we decided to expand on the topic this year into a three part series. For the first part next week, we will explore …

Ups and Downs of Shooting on Location


Ups and Downs of Shooting on Location

A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons.  One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two.  However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit


Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Laurie Williams, Zappos.com

I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.

In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.

INTERVIEW WITH ZAPPOS

Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?

Laurie Williams: We started …

Video Commerce Tips from BBQ Guys: Passion, Personality, and Purpose


Video Commerce Tips from BBQ Guys: Passion, Personality, and Purpose

Video has greatly helped reduce the fear factor of buying BBQs online. The BBQ Guys are more than just a successful online store doing video – they’ve become YouTube personalities. Based out of Baton Rouge, Louisiana, their YouTube Channel of 450+ videos is rapidly approaching 4 million video views and 6,200 subscribers.

To showcase their collection of high-end BBQ grills, the BBQ Guys regularly publish video reviews of new products on their YouTube channel and website. Customers can get a personal walk-through of all their BBQs and how they perform in action, along with purchasing and cooking tips.

A huge …

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