Blog Posts in ' video marketing ':


Marketers Miss Opportunities to Maximize Consumer Engagement with Real-Time Email Marketing, According to The Relevancy Group and Liveclicker Research


Marketers Miss Opportunities to Maximize Consumer Engagement with Real-Time Email Marketing, According to The Relevancy Group and Liveclicker Research

San Jose, CA, December 10, 2014 — Liveclicker, Inc. (www.liveclicker.com), a global innovator in delivering rich customer experiences across the web and email, today unveiled new research in its “Exploring the Benefits of Real-Time Email: Driving Marketing Effectiveness” report, written by David Daniels of The Relevancy Group, LLC. The study analyzes consumer mobile email use and attitudes as well as marketers’ challenges with delivering accurate and relevant campaigns to enhance consumer engagement and increase revenues. The report also provides examples and a roadmap — based on business value and ease of implementation — for marketers to send …

Upcoming Webinar: 2014 Video Commerce Report


Upcoming Webinar: 2014 Video Commerce Report

Video is no longer a “nice to have” on e-commerce websites. Because of its ability to engage shoppers and drive conversions and revenues, video is a necessary tool in any brand marketer’s arsenal.

Join the exclusive Liveclicker webinar “2014 Video Commerce Report,” on December 11th at 10:00 AM PST. Liveclicker’s Director of Account Development, Ben Kopetti, accompanied by Kenna Kilburn, Liveclicker Senior Video Strategist, will cover the release of the latest Liveclicker study on how video can increase important business metrics – and how retailers can use video to make a positive impact on e-commerce success.

Attend this …

Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing Cloud Connections 2014


Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing  Cloud Connections 2014

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for recipients based on the moment they open their email messages. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections 2014 in Indianapolis.

RealTime Email’s powerful real-time targeting, testing and analytics capabilities enable ExactTarget clients to engage with consumers via highly focused, relevant email campaigns that drive clicks, conversions and revenues.  It empowers marketers to personalize messages for …

Demo RealTime Email at ExactTarget Connections Next Week!


Demo RealTime Email at ExactTarget Connections Next Week!

I am pleased to announce that Liveclicker will, yet again, be sponsoring the ExactTarget Connections conference in Indianapolis, Indiana. Several team members including Co-Founder/CEO, Xavier Casanova, and Co-Founder/VP Market Development, Justin Foster, will be there promoting our latest email marketing innovation, RealTime Email.

At this year’s Connections, Justin will be teaming up with Sony Electronics’ Marketing Manager, Afsaneh Sadri, in an App Theater presentation. Together, they will discuss how Sony leverages real-time technology to deliver immersive experiences in email. This event will take place on Wednesday, September 24th at 5:30 p.m in the App Theater (Expo Hall).

During this …

The Evolution of a Video Program – Phase 1


The Evolution of a Video Program – Phase 1

Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed  up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.

Phase 1 -- Getting content on your site for the first time

Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …

Client Spotlight: Under Armour uses video to celebrate female athletes


Client Spotlight: Under Armour uses video to celebrate female athletes

Liveclicker is fortunate enough to work with some of the most innovative video programs in the eCommerce industry. This week I want to highlight Liveclicker client, Under Armour, for stepping outside of the box with their latest video marketing campaign. The campaign, “I Will What I Want,” features elite female athletes and was created to promote Under Armour’s women’s line of athletic apparel.

The first video in the “I Will What I Want” series features Misty Copeland, a soloist with the American Ballet Theatre, who appears not in her standard leotard, but rather in UnderArmour’s new line of athletic …

Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!


Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!

Team Liveclicker  is continuing  its trade show spree this week at ReelSEO’s Reel Summit in San Francisco, CA. Myself as well as Walt Mann, Liveclicker Co-Founder and CTO, will not only be exhibiting our VideoCommerce solution at the digital marketing event, but also participating in a video expert Q&A round table and a breakout session.

Today in the Hotel Nikko Ballroom at 5:00 PM, Walt and I alongside several other video industry leaders will be engaging in Reel Summit’s “Grill the Gurus” round table. This is an opportunity for summit attendees to network, share information, and learn about …

See RealTime Email in Action at Experian’s 2014 Client Summit!


See RealTime Email in Action at Experian’s 2014 Client Summit!

July has proven to be one of our busiest months yet, as Liveclicker will be attending another industry tradeshow. Next week, July 23rd – 25th, Liveclicker will be exhibiting at Experian Marketing Services’ 2014 Client Summit in Las Vegas, NV.  Joining some of the world’s top email marketers, Liveclicker VP Market Development, Justin Foster, and Senior Manager Enterprise Accounts, John Paul Koenig, will be demoing our innovative RealTime Email solution. Using the tools available in RealTime Email, marketers can create a new personal context around email to engage recipients and reignite unresponsive, disengaged subscribers. John and Justin will be holding …

Stop by booth #28 at Responsys Interact to demo RealTime Email!


Stop by booth #28 at Responsys Interact to demo RealTime Email!

The Liveclicker team is hitting the road again, but this time to promote our latest email marketing innovation: RealTime Email.  This month we will exhibiting at Responsys Interact in San Francisco from the 16th to the 18th.

Responsys Interact marks the first industry event at which Liveclicker will be exhibiting our new RealTime Email solution. This easy-to-use technology allows email marketers to bring their emails to life with dynamic content based on real-time data collected right at the moment an email is opened. Real-time content including fully embedded Videos, Timers, LiveImages, LiveMaps, WebScrapes, and up-to-the-minute Social Feeds are displayed …

Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

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