Blog Posts in ' video marketing ':


The Evolution of a Video Program – Phase 1


The Evolution of a Video Program – Phase 1

Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed  up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.

Phase 1 -- Getting content on your site for the first time

Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …

Client Spotlight: Under Armour uses video to celebrate female athletes


Client Spotlight: Under Armour uses video to celebrate female athletes

Liveclicker is fortunate enough to work with some of the most innovative video programs in the eCommerce industry. This week I want to highlight Liveclicker client, Under Armour, for stepping outside of the box with their latest video marketing campaign. The campaign, “I Will What I Want,” features elite female athletes and was created to promote Under Armour’s women’s line of athletic apparel.

The first video in the “I Will What I Want” series features Misty Copeland, a soloist with the American Ballet Theatre, who appears not in her standard leotard, but rather in UnderArmour’s new line of athletic …

Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!


Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!

Team Liveclicker  is continuing  its trade show spree this week at ReelSEO’s Reel Summit in San Francisco, CA. Myself as well as Walt Mann, Liveclicker Co-Founder and CTO, will not only be exhibiting our VideoCommerce solution at the digital marketing event, but also participating in a video expert Q&A round table and a breakout session.

Today in the Hotel Nikko Ballroom at 5:00 PM, Walt and I alongside several other video industry leaders will be engaging in Reel Summit’s “Grill the Gurus” round table. This is an opportunity for summit attendees to network, share information, and learn about …

See RealTime Email in Action at Experian’s 2014 Client Summit!


See RealTime Email in Action at Experian’s 2014 Client Summit!

July has proven to be one of our busiest months yet, as Liveclicker will be attending another industry tradeshow. Next week, July 23rd – 25th, Liveclicker will be exhibiting at Experian Marketing Services’ 2014 Client Summit in Las Vegas, NV.  Joining some of the world’s top email marketers, Liveclicker VP Market Development, Justin Foster, and Senior Manager Enterprise Accounts, John Paul Koenig, will be demoing our innovative RealTime Email solution. Using the tools available in RealTime Email, marketers can create a new personal context around email to engage recipients and reignite unresponsive, disengaged subscribers. John and Justin will be holding …

Stop by booth #28 at Responsys Interact to demo RealTime Email!


Stop by booth #28 at Responsys Interact to demo RealTime Email!

The Liveclicker team is hitting the road again, but this time to promote our latest email marketing innovation: RealTime Email.  This month we will exhibiting at Responsys Interact in San Francisco from the 16th to the 18th.

Responsys Interact marks the first industry event at which Liveclicker will be exhibiting our new RealTime Email solution. This easy-to-use technology allows email marketers to bring their emails to life with dynamic content based on real-time data collected right at the moment an email is opened. Real-time content including fully embedded Videos, Timers, LiveImages, LiveMaps, WebScrapes, and up-to-the-minute Social Feeds are displayed …

Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy


Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy

Liveclicker is hosting an exclusive webinar on omni-channel video marketing next Wednesday, April 30th at 10:30AM PST. The webinar, entitled “Integrating Video into Your Omni-channel Retail Strategy,” will be presented by Justin Foster, Liveclicker’s VP Market Development, and Ben Kopetti, Liveclicker’s Director of Account Development.

The essence of omni-channel retail is creating a consistent and engaging experience at every step of the customer lifecycle whether on the web, on a mobile device, in-store, or in an email.  Shoppers are also now expecting video in multiple channels whether it’s specific product videos, how-to videos, category videos, or brand videos, …

Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

Stop by Liveclicker booth #702 at eTail West next week!


Stop by Liveclicker booth #702 at eTail West next week!

Next week, Liveclicker will be attending the premier online and multi-channel retail conference, eTail West 2014.  The San Antonio based event is dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. Every year, eTail brings together 2000+ senior-level eCommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Accessories, Sporting Goods, Beauty, Consumer Electronics, Hard and Soft Goods, Home Furnishings, Books, Music, Luxury, Travel, Office Products, Department Stores and more to find solutions for their top challenges.

The conference offers practical sessions and interactive roundtables that outline core …

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  “Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

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