Blog Posts in ' video marketing ':


Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

Stop by Liveclicker booth #702 at eTail West next week!


Stop by Liveclicker booth #702 at eTail West next week!

Next week, Liveclicker will be attending the premier online and multi-channel retail conference, eTail West 2014.  The San Antonio based event is dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. Every year, eTail brings together 2000+ senior-level eCommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Accessories, Sporting Goods, Beauty, Consumer Electronics, Hard and Soft Goods, Home Furnishings, Books, Music, Luxury, Travel, Office Products, Department Stores and more to find solutions for their top challenges.

The conference offers practical sessions and interactive roundtables that outline core …

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  ”Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

VideoEmail at the 2014 Email Evolution Conference


VideoEmail at the 2014 Email Evolution Conference

This month, on January 22-24, VideoEmail by Liveclicker will be exhibiting at the 2014 Email Evolution Conference. The Miami based event brings together hundreds of industry leaders who are collectively shaping the future of email marketing. Showcasing new ideas in email & digital marketing, this dynamic event offers an immersive forum for cross-channel marketing attendees, speakers, sponsors and exhibitors to draw inspiration from one another and explore new technologies and techniques.

VideoEmail’s General Manager/Co-Founder, Justin Foster, and Sales Director, Dave Holland, will be attending the event and conducting demo sessions where you will be able to see real video-embedded …

Liveclicker saves Eastern Mountain Sports time with easy video distribution


Liveclicker saves Eastern Mountain Sports time with easy video distribution

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to speak with clients and gather some testimonial feedback to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their thoughts about Liveclicker and our multi-faceted video commerce solution.

Eastern Mountain Sports Photo/Videographer, Robert Moses, commented:

With one click you can distribute your videos to all of your marketing channels. Using Liveclicker we are able to publish our videos to our website, our video gallery, EMS channel, EMS YouTube channel, …

Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

Top 4 Video Marketing Innovations of 2013


Top 4 Video Marketing Innovations of 2013

Every video marketer wants to know what new tactics and tools will give them an edge over the competition.  Innovation is what moves video commerce forward and keeps it effective. At this year’s 2013 Video Commerce Summit, industry leaders, Andrew Delaney, Director of Content at Getty Images, Ryan Phelan, VP Strategic Service at Acxiom, and Jessica Thorpe, Director of Marketing at EXPO, discussed “the cool stuff you should be doing that you never heard of” and divulged the top 4 video marketing innovations outlined below.

1. Octocopter

One video marketing tool that is making revolutionary changes …

Building Product Videos that Drive Immediate Success and Long-Term Loyalty


Building Product Videos that Drive Immediate Success and Long-Term Loyalty

Last month industry experts from Onlineshoes.com, Eastern Mountain Sports, Blinds.com, and Video Aptitude joined together at 2013 Video Commerce Summit to advise attendees on how to best optimize their video production strategy to yield immediate results and long-term customer loyalty.  Below is a summary of the 3 main points outlined in this summit session:

  • Content
  • Connection
  • Community

Content

Creating the right content for your audience and business is a crucial component to building a successful video program. Tom Santay, Video Production Specialist from Onlineshoes.com, encouraged retailers to to ask the essential question: “What do the customers …

YouTube’s Suzie Reider: Video Marketing for “Generation C”


YouTube’s Suzie Reider:  Video Marketing for “Generation C”

This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July.   Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker.  Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…

Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season


Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season

Early this August, Liveclicker’s Simon Mutlu and EdgeCast Networks‘ Dan Franklin teamed up to present a webinar on what to expect this holiday season when it comes to video commerce and site performance trends.  Below is a quick rundown of the top 5 expectations:

Top 5 Expectations for a Flawless Holiday Season  

1.  E-commerce videos will become more effective during the holiday season

An e-commerce site naturally accrues higher levels of traffic and revenue during the holiday season.  It takes less video plays to convert shoppers into buyers, and conversion rates are 25% higher because most shoppers are visiting …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

18643 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

17077 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

13176 Views

Popular Tags