Blog Posts in ' video email ':


Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!


Team Liveclicker Takes ReelSEO’s Reel Summit by Storm this Week!

Team Liveclicker  is continuing  its trade show spree this week at ReelSEO’s Reel Summit in San Francisco, CA. Myself as well as Walt Mann, Liveclicker Co-Founder and CTO, will not only be exhibiting our VideoCommerce solution at the digital marketing event, but also participating in a video expert Q&A round table and a breakout session.

Today in the Hotel Nikko Ballroom at 5:00 PM, Walt and I alongside several other video industry leaders will be engaging in Reel Summit’s “Grill the Gurus” round table. This is an opportunity for summit attendees to network, share information, and learn about …

See RealTime Email in Action at Experian’s 2014 Client Summit!


See RealTime Email in Action at Experian’s 2014 Client Summit!

July has proven to be one of our busiest months yet, as Liveclicker will be attending another industry tradeshow. Next week, July 23rd – 25th, Liveclicker will be exhibiting at Experian Marketing Services’ 2014 Client Summit in Las Vegas, NV.  Joining some of the world’s top email marketers, Liveclicker VP Market Development, Justin Foster, and Senior Manager Enterprise Accounts, John Paul Koenig, will be demoing our innovative RealTime Email solution. Using the tools available in RealTime Email, marketers can create a new personal context around email to engage recipients and reignite unresponsive, disengaged subscribers. John and Justin will be holding …

Stop by booth #28 at Responsys Interact to demo RealTime Email!


Stop by booth #28 at Responsys Interact to demo RealTime Email!

The Liveclicker team is hitting the road again, but this time to promote our latest email marketing innovation: RealTime Email.  This month we will exhibiting at Responsys Interact in San Francisco from the 16th to the 18th.

Responsys Interact marks the first industry event at which Liveclicker will be exhibiting our new RealTime Email solution. This easy-to-use technology allows email marketers to bring their emails to life with dynamic content based on real-time data collected right at the moment an email is opened. Real-time content including fully embedded Videos, Timers, LiveImages, LiveMaps, WebScrapes, and up-to-the-minute Social Feeds are displayed …

Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

VideoEmail Wins Best Solution at 2014 Netineo Online Video Awards


VideoEmail Wins Best Solution at 2014 Netineo Online Video Awards

Early this March, VideoEmail was awarded “Best Solution” in the category “New Uses” at the 2014 Online Video award ceremony hosted by Netineo in Paris.  Liveclicker’s solution was elected by a jury of more than 23 video experts and a massive online audience (more than 6,000 votes for 75 submissions).

Netino’s awards are intended to identify and disseminate the best solutions of the year combining Video and Internet. This year more than 250 online video leaders celebrated the event at the prestigious Elysées Biarritz, near the Champs-Elysées.

VideoEmail is honored to be the recipient of this award and we look …

Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  “Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

VideoEmail at the 2014 Email Evolution Conference


VideoEmail at the 2014 Email Evolution Conference

This month, on January 22-24, VideoEmail by Liveclicker will be exhibiting at the 2014 Email Evolution Conference. The Miami based event brings together hundreds of industry leaders who are collectively shaping the future of email marketing. Showcasing new ideas in email & digital marketing, this dynamic event offers an immersive forum for cross-channel marketing attendees, speakers, sponsors and exhibitors to draw inspiration from one another and explore new technologies and techniques.

VideoEmail’s General Manager/Co-Founder, Justin Foster, and Sales Director, Dave Holland, will be attending the event and conducting demo sessions where you will be able to see real video-embedded …

How Luxury Brands are Using Video to Engage Customers


How Luxury Brands are Using Video to Engage Customers

Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.

But static images and written descriptions can’t compare to a well-executed interactive video experience. Video provides sensory information viewers can’t get through other media to help them imagine using the products in their own lives.

What types of video are luxury brands creating and how are they deploying their clips? Let’s take a look at some examples……

Design your video email A/B splits the right way: HTML5 video’s dirty little secret


Design your video email A/B splits the right way: HTML5 video’s dirty little secret

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …

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