Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.

But static images and written descriptions can’t compare to a well-executed interactive video experience. Video provides sensory information viewers can’t get through other media to help them imagine using the products in their own lives.

What types of video are luxury brands creating and how are they deploying their clips? Let’s take a look at some examples……

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …

I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path.  Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies.   In the interview, Linda shares best practices and tips for using videos on retail websites, in email, and on mobile devices.

Enjoy!…

I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How.” In this post, Luke shares with us his experience in planning calendars and integrating specialized content production around video in email marketing.…

It appears at least one of my 2011 video commerce predictions may have come true.  Microsoft has released HTML5 video support in Hotmail.  Such a move, should it prove part of a broad-based rollout and not some kind of limited beta test (details on this are still sketchy), could dramatically alter the landscape for video in email almost overnight.

Prior to Hotmail’s support for HTML5 video, B2C retail email marketers could deliver HTML5 video in email only to iOS devices and a smattering of other fringe mail clients.  For most marketers, this might only mean a 5% – 15% “true” …