Blog Posts in ' video commerce ':


Winning customers over with video testimonials


Winning customers over with video testimonials

You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video. Accusing Obama’s team of attempting to divert attention away from the sluggish economy, the video shines a spotlight on the economic pain being felt by American workers through testimonials from real people:







However you feel about Romney, you’ve got to admit that having your marketing message validated by regular folk direct-to-camera can positively impact your credibility and …

Using video to add oomph to frequently asked questions


Using video to add oomph to frequently asked questions

Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.

How can you make them even better? By adding video where appropriate, of course!

Video can transform dry, copy-heavy FAQs into content that is more engaging and more instructive then text and pictures alone. So when putting together your online video marketing program, consider going beyond product and branding videos to include videos that answer …

What You Can Learn From Obama’s Video Email Marketing Mistakes


What You Can Learn From Obama’s Video Email Marketing Mistakes

One thing that both online video marketing and politics have in common is that people are more apt to criticize small mistakes than praise what is working. Last week, the Obama campaign sent out an e-mail blast unveiling a new anti-Romney docu-drama video tied with the announcement of their new website, RomneyEconomics.com. In 3 different places on the e-mail, there’s either a direct or implied call-to-action to watch their video. Yet when you click on either of the email’s text links or the play button, it doesn’t actually lead to a page with any video. Instead it leads to a …

How to create a winning web video series


How to create a winning web video series

One way to show personality, and create a closer bond with customers on your corporate website or blog is to create a web video series. By providing your audience with a regular schedule of video content, you can keep them coming back for more and maintain their interest over the long haul.

Here are a few tips for preparing a web video series.

guidelines for creating a web video series

  • Find the right theme
    As the first step towards creating a video series, your theme should fit your audience and your business. Some possibilities include how-to videos, tips and tricks

How To Be a Customer Service Champion with Social Video – Part 2


How To Be a Customer Service Champion with Social Video – Part 2

In my last article, I talked about the increased expectations customers have for direct, personal and helpful engagement from the brands they give their business to, especially with social media and online video content.  To help retailers keep up with this growing trend, I have compiled 10 tips below featuring actual businesses who have been successfully improving customer loyalty with online video.

10 Ways To Be a Customer Service Champion with Social Video

  1. Give your customers a voice – Zappos allows customers to submit videos to the company’s customer-reserved YouTube channel – where customers can share a testimonial and

7 reasons why video production values matter


7 reasons why video production values matter

toothpaste for dinner.com

With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?

Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.

Reasons to hire a video production company

  1. Rising viewer expectations
    According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43%

9 ways to repurpose your video content


9 ways to repurpose your video content

Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets.

Although your finished videos might be doing a good job for you in terms of driving traffic and boosting conversions on their own, shouldn’t you be getting a bit more mileage out of those costly assets?

Reimagining your video content

Here are 9 ways to repurpose or reimagine your video content to attract more attention and extend its value:

  1. Transcripts
    One of the very first things you should do with your videos is transcribe them

Social Video ROI – Does It Really Matter?


Social Video ROI – Does It Really Matter?

Measuring social video ROI can be a daunting challenge for retailers today.  In fact, ROI can be often overlooked in social video initiatives when marketers choose to focus on the less tangible goal of customer relationship building.  In this article, I review the reasons why social video ROI measurement is a critical element to the success of your social video program.

Coming of age: Social video initiatives realizing ROI expectations

Social Video ROI has come into prevalence now. I base that claim off of two key survey results from Social Media Examiner’s 2012 Social Media Marketing Industry Report:

  • Video

Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori


Why I Hate Boring Video: Interview with Vat19′s Jamie Salvatori

Jamie Salvatori, Vat19.com

I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.

In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.

Enjoy!

 

INTERVIEW WITH JAMIE SALVATORI

Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?

Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …

Defining your e-commerce video strategy with Kevin Edwards


Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude

I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

Enjoy!

INTERVIEW WITH KEVIN EDWARDS

Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3 other …

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