Orabrush has been touted as one of the most relatable stories of a small company that has achieved great success doing YouTube and social video marketing. They’ve sold well over a million units of their tongue cleaner and tongue foam, are the 3rd most subscribed sponsor channel on YouTube with over 45 million channel views, have signed a major deal with big box stores, and were recently selected for a 2012 Webby Award Official Honoree for their “continued efforts and achievements in social media marketing.” What many people may not realize is that it was a long struggle for …
Blog Posts in ' video commerce ':
June 1, 2012
May 31, 2012
You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video. Accusing Obama’s team of attempting to divert attention away from the sluggish economy, the video shines a spotlight on the economic pain being felt by American workers through testimonials from real people:
However you feel about Romney, you’ve got to admit that having your marketing message validated by regular folk direct-to-camera can positively impact your credibility and …
May 25, 2012
Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.
How can you make them even better? By adding video where appropriate, of course!
Video can transform dry, copy-heavy FAQs into content that is more engaging and more instructive then text and pictures alone. So when putting together your online video marketing program, consider going beyond product and branding videos to include videos that answer …
May 23, 2012
One thing that both online video marketing and politics have in common is that people are more apt to criticize small mistakes than praise what is working. Last week, the Obama campaign sent out an e-mail blast unveiling a new anti-Romney docu-drama video tied with the announcement of their new website, RomneyEconomics.com. In 3 different places on the e-mail, there’s either a direct or implied call-to-action to watch their video. Yet when you click on either of the email’s text links or the play button, it doesn’t actually lead to a page with any video. Instead it leads to a …
May 15, 2012
One way to show personality, and create a closer bond with customers on your corporate website or blog is to create a web video series. By providing your audience with a regular schedule of video content, you can keep them coming back for more and maintain their interest over the long haul.
Here are a few tips for preparing a web video series.
guidelines for creating a web video series
- Find the right theme
As the first step towards creating a video series, your theme should fit your audience and your business. Some possibilities include how-to videos, tips and tricks
May 11, 2012
In my last article, I talked about the increased expectations customers have for direct, personal and helpful engagement from the brands they give their business to, especially with social media and online video content. To help retailers keep up with this growing trend, I have compiled 10 tips below featuring actual businesses who have been successfully improving customer loyalty with online video.
10 Ways To Be a Customer Service Champion with Social Video
- Give your customers a voice – Zappos allows customers to submit videos to the company’s customer-reserved YouTube channel – where customers can share a testimonial and
May 9, 2012
With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality. Someone in the marketing department can just shoot it, right?
Just because they can, doesn’t mean they should. Here are 7 reasons why calling in the pros is worthwhile.
Reasons to hire a video production company
- Rising viewer expectations
According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans watch videos online each day, up 43%
May 2, 2012
Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets.
Although your finished videos might be doing a good job for you in terms of driving traffic and boosting conversions on their own, shouldn’t you be getting a bit more mileage out of those costly assets?
Reimagining your video content
Here are 9 ways to repurpose or reimagine your video content to attract more attention and extend its value:
One of the very first things you should do with your videos is transcribe them
April 27, 2012
Measuring social video ROI can be a daunting challenge for retailers today. In fact, ROI can be often overlooked in social video initiatives when marketers choose to focus on the less tangible goal of customer relationship building. In this article, I review the reasons why social video ROI measurement is a critical element to the success of your social video program.
Coming of age: Social video initiatives realizing ROI expectations
April 26, 2012
I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.
In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.
INTERVIEW WITH JAMIE SALVATORI
Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?
Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.