Blog Posts in ' video commerce ':


Target interactive shopping film


Target interactive shopping film

On October 1st 2012 Target.com launched a new blend of entertainment and shopping. A 3 part series short film that simultaneously merchandises the complete outfit each actor is wearing. The user interface features the main target.com menu, a video player screen, merchansided product list on the right side of the video and shopping cart favorites at the bottome of the video:

Video has been a trend in fashion with brands like Topshop and Burberry, but those brands have yet to deliver sitcom type entertainment and retail merchandising. Typically the video has been product focused and less entertainment value. For example, …

Best practices for interactive video commerce


Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

Next Generation Video Strategy at the 2012 Video Commerce Summit


Next Generation Video Strategy at the 2012 Video Commerce Summit

Lonny Paul

I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…

Accountable Social Video: The Nutrisystem Story at the 2012 Video Commerce Summit


Accountable Social Video: The Nutrisystem Story at the 2012 Video Commerce Summit

I recently spoke with Christine Monaghan, VP E-Commerce Product Management at Nutrisystem, about how her company is fusing social to video to help members be accountable for their decisions and support others to make real life changes. Through its comprehensive weight loss program, Nutrisystem has been a leader in helping Americans get thin and healthy for over 40 years.

In this interview, Christy talks about how Nutrisystem is pioneering social video integration with its member communities and shares some details about her recent keynote at Liveclicker’s 2012 Video Commerce Summit, the largest event dedicated to advancing video commerce.…

How to Development a Winning Video Strategy


How to Development a Winning Video Strategy

Have you decided to make video a real strategy priority in your company? Not just one category of videos, a few short clips or your intern shooting video.  I’m talking about a real strategy – brainstorming, planning, and stuff on a whiteboard, budget allocation and delivery.

If you have, PERFECT, you are in the right place. This blog post will walk you through a turnkey process for developing a strategy for video. You would be surprised; there is a lot of risk in what you are about to do. It will take time; money and your end result will have …

Ups and Downs of Shooting on Location


Ups and Downs of Shooting on Location

A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons.  One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two.  However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …

17 days to go until the Video Commerce Summit is here


17 days to go until the Video Commerce Summit is here

We have been insanely busy at Liveclicker prepping for the 2012 Video Commerce Summit. In case you haven’t heard about this event (if you read this blog, then that’s unlikely), the Video Commerce Summit is the industry’s largest event dedicated to advancing video commerce and video marketing.   There are only a handful of slots left for the August 9/10 event in San Francisco and the show should again sell out – perhaps as soon as this week.  If you have not already registered, you can use a special discount code for VCC readers.  Type “VCCSAVE100″ to save $100 off the …

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit


Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Laurie Williams, Zappos.com

I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.

In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.

INTERVIEW WITH ZAPPOS

Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?

Laurie Williams: We started …

Announcing the 2012 Video Commerce Summit


Announcing the 2012 Video Commerce Summit

I am super pumped to announce to our VCC readers that the 2012 Video Commerce Summit is coming to San Francisco this August 9th and 10th! The event, hosted by my company, Liveclicker, is now in its fourth year and promises to be bigger and better than ever for 2012. In fact, it’s the single largest event in the Universe dedicated to advancing video commerce. If you’re at all involved with, interested in, leading the charge for, or tweaking video commerce for your organization or for your clients, you need to be at this show.

This year, we have …

9 YouTube video SEO Tips and tricks for better ranking


9 YouTube video SEO Tips and tricks for better ranking

As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.

How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.

YouTube ranking factors include …

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