This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July. Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker. Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…
Blog Posts in ' video commerce ':
August 29, 2013
August 23, 2013
Early this August, Liveclicker’s Simon Mutlu and EdgeCast Networks‘ Dan Franklin teamed up to present a webinar on what to expect this holiday season when it comes to video commerce and site performance trends. Below is a quick rundown of the top 5 expectations:
1. E-commerce videos will become more effective during the holiday season
An e-commerce site naturally accrues higher levels of traffic and revenue during the holiday season. It takes less video plays to convert shoppers into buyers, and conversion rates are 25% higher because most shoppers are visiting …
August 19, 2013
This July, a record breaking 300+ attendees turned out for the 2013 Liveclicker Video Commerce Summit. Speakers, sponsors, and attendees, including many of the e-commerce industry’s front-line experts, came together to share how they’re using video to improve the bottom line.
Video commerce industry leaders like Zappos and Cisco participated in engaging sessions including “How-To, Educational, and Training Videos Done Right” and “Building a Top-Notch YouTube Presence”. Not surprisingly, the summit was a tremendous success, connecting like-minded people and innovative companies throughout the industry.
Fritz Brumder, CEO of brandlive states,
“I was surprised by the quality of attendees. …
May 7, 2013
MobileStudio is the only solution to seamlessly marry mobile devices with demanding retailer requirements for quality product videos, speed of editing, and rapid video deployment.
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the general release and availability of MobileStudio, a solution that enables rapid production, editing, and publishing of e-commerce product videos directly from iOS devices.
The new MobileStudio App is able to:
- Assemble simple, high-quality product videos in minutes with easy-to-use templates
- Quickly add transitions, music, and bumpers
- Publish and distribute content instantly through the Liveclicker Video Commerce
April 10, 2013
Video marketing thought leaders to descend upon San Francisco July 25 & 26 for the industry’s largest event devoted to advancing video in e-commerce and beyond
April 10, 2013
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced it has teamed up with REELSEO to combine the fifth annual Video Commerce Summit (http://www.videocommercesummit.com) with an all new Video Marketing Summit. The combined event, to take place July 25 and 26 in San Francisco, CA, will be the largest-ever gathering of e-commerce experts and video marketing leaders under a single roof.
March 27, 2013
Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise. If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment. This is fantastic but if you’re starting from scratch and have no budget, or are trying to justify an increased budget for your video program, how can you make that happen with the least amount of cost …
January 30, 2013
Liveclicker will be hosting the first webinar in a three part series on video production next Thursday at 10:30 AM PST. The webinar, entitled “Video Production – Getting Started Producing & Acquiring Video Content“, will be presented by Kenna Hurd, Liveclicker’s account development and production specialist, and Kevin Edwards, founder of Video Aptitude.
Last February, Liveclicker’s Retail Video Production A to Z webinar was one of the highest attended events of the year so we decided to expand on the topic this year into a three part series. For the first part next week, we will explore …
January 28, 2013
Dear VCC readers,
For nearly four years, the blog at Video-Commerce.org has been dedicated to bringing you the latest video commerce best practices and industry developments. We’ve hired bloggers and blogged ourselves to make sure that the content posted here remains fresh and up to date. As some of you may know, this blog is funded entirely by my company, Liveclicker. In addition to this blog, Liveclicker also runs a separate blog at VideoRetailer.org. VideoRetailer.org is a video commerce blog, but it’s more centered on Liveclicker while this blog remained a general industry resource. Recently, we’ve decided that it’s no …
November 27, 2012
On October 1st 2012 Target.com launched a new blend of entertainment and shopping. A 3 part series short film that simultaneously merchandises the complete outfit each actor is wearing. The user interface features the main target.com menu, a video player screen, merchansided product list on the right side of the video and shopping cart favorites at the bottome of the video:
Video has been a trend in fashion with brands like Topshop and Burberry, but those brands have yet to deliver sitcom type entertainment and retail merchandising. Typically the video has been product focused and less entertainment value. For example, …
November 20, 2012
Is interactive shoppable video becoming more prevalent?
(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)
It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.
interactive video commerce examples
Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.