Blog Posts in ' video commerce ':


Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

Upcoming Webinar: The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season


Upcoming Webinar: The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season

Liveclicker is hosting an exclusive webinar on video analytics next Thursday, November 21st at 10:30AM PST. The 30 minute webinar, entitled “The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season,” will be presented by Ben Kopetti, Liveclicker’s Director of Account Development, and Jen Fahey, Liveclicker’s Marketing Manager.

Now that the holidays have arrived, online stores are getting more traffic than any other time during the year. According to eMarketer, holiday online sales are projected to increase by 15% this year. To make sure your online store is getting a big piece of the holiday …

Top 4 Video Marketing Innovations of 2013


Top 4 Video Marketing Innovations of 2013

Every video marketer wants to know what new tactics and tools will give them an edge over the competition.  Innovation is what moves video commerce forward and keeps it effective. At this year’s 2013 Video Commerce Summit, industry leaders, Andrew Delaney, Director of Content at Getty Images, Ryan Phelan, VP Strategic Service at Acxiom, and Jessica Thorpe, Director of Marketing at EXPO, discussed “the cool stuff you should be doing that you never heard of” and divulged the top 4 video marketing innovations outlined below.

1. Octocopter

One video marketing tool that is making revolutionary changes …

“How-to” Videos, Done Right


“How-to” Videos, Done Right

“How-to” videos are a staple of any successful e-commerce video program.  They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees.  At this year’s 2013 Video Commerce Summit, top e-commerce retailers, Zappos, Advance Auto Parts, and GoPro, explored the “how-to” video benefits and best practices shared below.

Why make “how-to” videos?

Austin Blair, Senior Manager of Creative Services at Zappos, explained the variety of ways online retailers benefit from launching “how-to” videos on their site.

  • Engagement – “How-to” videos provide an avenue of exploration and entertainment

Building a Top-Notch YouTube Presence


Building a Top-Notch YouTube Presence

YouTube is the world’s second largest search engine.  Knowing how to effectively utilize it can make or break your video program.  At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence.  They emphasized these 10 tips for YouTube video success:

1.  Ask questions before you produce

Eternal stakeholders should address these specific questions before even beginning the video production process.

  • Do you actually need to produce a new video?
  • Who is your audience?

Takeaways From Shop.org 2013 – The Video Commerce Industry Is Maturing


Takeaways From Shop.org 2013 – The Video Commerce Industry Is Maturing

A couple of weeks ago, Liveclicker sent a contingent of people from its Account Development and Sales teams to the 2013 Shop.org Annual Summit.  I was glad to be a part of that group, as Shop.org always attracts the types of companies and decision-makers who take video commerce seriously.

The event was held at McCormick Place in Chicago, and we chose to exhibit in the Expo Hall where we could host our meetings with customers and friends this year.  With 5,200 attendees, there was also plenty of traffic from passers-by who were interested in chatting about their video programs.…

How to Use Video Analytics to Generate Revenue


How to Use Video Analytics to Generate Revenue

This past July at the 2013 Video Commerce Summit, Liveclicker’s own Vice President of Sales, Simon Mutlu, and Director of Account Development, Ben Kopetti, shared their expert advice on how to utilize video analytics to generate better results.  Choosing the right video metrics is an essential component to obtaining beneficial results.  During this session, Simon and Ben outlined these 5 key metrics to focus on:

1.  Dollars per play

2.  Viewer feedback

3.  A/B testing

4.  Video comparison

5.  Ad hoc analysis

Dollars per play

Many retailers get into the habit of measuring a video’s success by only the …

Building Product Videos that Drive Immediate Success and Long-Term Loyalty


Building Product Videos that Drive Immediate Success and Long-Term Loyalty

Last month industry experts from Onlineshoes.com, Eastern Mountain Sports, Blinds.com, and Video Aptitude joined together at 2013 Video Commerce Summit to advise attendees on how to best optimize their video production strategy to yield immediate results and long-term customer loyalty.  Below is a summary of the 3 main points outlined in this summit session:

  • Content
  • Connection
  • Community

Content

Creating the right content for your audience and business is a crucial component to building a successful video program. Tom Santay, Video Production Specialist from Onlineshoes.com, encouraged retailers to to ask the essential question: “What do the customers …

YouTube’s Suzie Reider: Video Marketing for “Generation C”


YouTube’s Suzie Reider:  Video Marketing for “Generation C”

This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July.   Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker.  Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…

Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season


Webinar Rundown: Top 5 Video Commerce and Performance Expectations for a Flawless Holiday Season

Early this August, Liveclicker’s Simon Mutlu and EdgeCast Networks‘ Dan Franklin teamed up to present a webinar on what to expect this holiday season when it comes to video commerce and site performance trends.  Below is a quick rundown of the top 5 expectations:

Top 5 Expectations for a Flawless Holiday Season  

1.  E-commerce videos will become more effective during the holiday season

An e-commerce site naturally accrues higher levels of traffic and revenue during the holiday season.  It takes less video plays to convert shoppers into buyers, and conversion rates are 25% higher because most shoppers are visiting …

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