I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!…

I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How.” In this post, Luke shares with us his experience in planning calendars and integrating specialized content production around video in email marketing.…

In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics. Jon shared with us about Crutchfield’s own formula for effective ROI and customer relationships with how-to videos, as well as some tips for what other retail and e-commerce businesses can be doing with instructional videos today. (To read more about why I think how-to videos are effective for retailers and brands, and for some tips on creating them, you can read my previous article, “How-To” Product Videos Tips for Every E-Commerce Business.)…

There are so many amazing things that you can do with online video once you have the video assets.  We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies.  There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy.  I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack of …

Previously, I talked with user experience web expert Paul Bryan on the importance for retail and eCommerce professionals on implementing user experience, aka “UX” best practices in their online video program. This time I showcase with Paul what is perhaps the very first Product Video Usability checklist that all businesses can and should learn from, including the UX industry itself.…

This past week I got the chance to check out the baseball flick, Money Ball. Brad Pitt stars as the Oakland A’s General Manager, Billy Beane, whom creates a winning team out of an “island of misfit toys.” The movie begins with the A’s losing their biggest stars, Jason Giambi and Johnny Damon, to free agency.  Beane is forced to fill their vacancies with a budget that is a fraction of their worth. The scouts begin discussing the possibilities, analyzing everything from batting average to looks.  But Beane is hesitant about their old school ways.  Frustrated he addresses the …

In this post, I will review my interview with user experience expert Paul Bryan about the importance of implementing user experience, or “UX” strategies and tools around product videos. In this first of two parts, Paul helps explain the role of a UX Specialist for conversion-centric product videos for retail and e-commerce businesses.…

In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).

In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …

In a transformed business environment where social activity is given it’s own currency and value, retailers and e-commerce businesses today are understanding better that properly measuring the performance of a video campaigns requires more than just the single ratio of money to deem if it has been successful return on its investment. The Social Return on Investment, or “SROI,” is a relatively new value system that is helping companies better understand value goals that have been often overlooked before, and video is ripe with data for helping us achieve that.…

The use of shoppable videos, the technology that allows viewers to engage directly with contextually relevant product info during video play, is now rapidly expanding, with brands like Target, Roots, Ralph Lauren, EBags and many others rolling out campaigns using the innovative shopping tool.

Advances in online video technology are clearly the primary driver behind the recent shoppable video growth spurt, but another encouraging factor is the growing recognition among marketers that a compelling story—the pulsing heartbeat of a company—is a required element of brand presentation today.

It used to be that brand-oriented video campaigns on television or online were …