Blog Posts in ' video commerce ':


Liveclicker Teams Up with REELSEO to Host 2013 Video Commerce Summit


Liveclicker Teams Up with REELSEO to Host 2013 Video Commerce Summit

Video marketing thought leaders to descend upon San Francisco July 25 & 26 for the industry’s largest event devoted to advancing video in e-commerce and beyond

April 10, 2013

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced it has teamed up with REELSEO to combine the fifth annual Video Commerce Summit (http://www.videocommercesummit.com) with an all new Video Marketing Summit. The combined event, to take place July 25 and 26 in San Francisco, CA, will be the largest-ever gathering of e-commerce experts and video marketing leaders under a single roof.

“By …

Production Equipment – Go Pro For Free!


Production Equipment – Go Pro For Free!

Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise.  If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment.  This is fantastic but if you’re starting from scratch and have no budget, or are trying to justify an increased budget for your video program, how can you make that happen with the least amount of cost …

Three Part Webinar Series on Video Production


Three Part Webinar Series on Video Production

Liveclicker will be hosting the first webinar in a three part series on video production next Thursday at 10:30 AM PST. The webinar, entitled “Video Production – Getting Started Producing & Acquiring Video Content“, will be presented by Kenna Hurd, Liveclicker’s account development and production specialist, and Kevin Edwards, founder of Video Aptitude.

Last February, Liveclicker’s Retail Video Production A to Z webinar was one of the highest attended events of the year so we decided to expand on the topic this year into a three part series. For the first part next week, we will explore …

A new dawn for video-commerce.org


A new dawn for video-commerce.org

Dear VCC readers,

For nearly four years, the blog at Video-Commerce.org has been dedicated to bringing you the latest video commerce best practices and industry developments.  We’ve hired bloggers and blogged ourselves to make sure that the content posted here remains fresh and up to date.   As some of you may know, this blog is funded entirely by my company, Liveclicker.   In addition to this blog, Liveclicker also runs a separate blog at VideoRetailer.org.  VideoRetailer.org is a video commerce blog, but it’s more centered on Liveclicker while this blog remained a general industry resource.  Recently, we’ve decided that it’s no …

Target interactive shopping film


Target interactive shopping film

On October 1st 2012 Target.com launched a new blend of entertainment and shopping. A 3 part series short film that simultaneously merchandises the complete outfit each actor is wearing. The user interface features the main target.com menu, a video player screen, merchansided product list on the right side of the video and shopping cart favorites at the bottome of the video:

Video has been a trend in fashion with brands like Topshop and Burberry, but those brands have yet to deliver sitcom type entertainment and retail merchandising. Typically the video has been product focused and less entertainment value. For example, …

Best practices for interactive video commerce


Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

Next Generation Video Strategy at the 2012 Video Commerce Summit


Next Generation Video Strategy at the 2012 Video Commerce Summit

Lonny Paul

I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…

Accountable Social Video: The Nutrisystem Story at the 2012 Video Commerce Summit


Accountable Social Video: The Nutrisystem Story at the 2012 Video Commerce Summit

I recently spoke with Christine Monaghan, VP E-Commerce Product Management at Nutrisystem, about how her company is fusing social to video to help members be accountable for their decisions and support others to make real life changes. Through its comprehensive weight loss program, Nutrisystem has been a leader in helping Americans get thin and healthy for over 40 years.

In this interview, Christy talks about how Nutrisystem is pioneering social video integration with its member communities and shares some details about her recent keynote at Liveclicker’s 2012 Video Commerce Summit, the largest event dedicated to advancing video commerce.…

How to Development a Winning Video Strategy


How to Development a Winning Video Strategy

Have you decided to make video a real strategy priority in your company? Not just one category of videos, a few short clips or your intern shooting video.  I’m talking about a real strategy – brainstorming, planning, and stuff on a whiteboard, budget allocation and delivery.

If you have, PERFECT, you are in the right place. This blog post will walk you through a turnkey process for developing a strategy for video. You would be surprised; there is a lot of risk in what you are about to do. It will take time; money and your end result will have …

Ups and Downs of Shooting on Location


Ups and Downs of Shooting on Location

A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons.  One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two.  However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

21147 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

18475 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

15429 Views

Popular Tags