Blog Posts in ' video commerce ':


Liveclicker saves Eastern Mountain Sports time with easy video distribution


Liveclicker saves Eastern Mountain Sports time with easy video distribution

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to speak with clients and gather some testimonial feedback to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their thoughts about Liveclicker and our multi-faceted video commerce solution.

Eastern Mountain Sports Photo/Videographer, Robert Moses, commented:

With one click you can distribute your videos to all of your marketing channels. Using Liveclicker we are able to publish our videos to our website, our video gallery, EMS channel, EMS YouTube channel, …

Liveclicker helps On Time Mall improve their video program with Account Management


Liveclicker helps On Time Mall improve their video program with Account Management

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to gather some testimonial feedback from clients to discover just exactly what our video solution does for their e-commerce program. Top online retailers, such as Blinds.comEastern Mountain Sports, and On Time Mall, explained their experience with Liveclicker and their opinion of our multi-faceted video commerce solution.

Here’s a brief excerpt of what On Time Mall’s Director of Web Development, Remington Guliano, had to say:

What I enjoy most about Liveclicker is the open communication that exists between the account manager and our …

Happy Holidays from Liveclicker!


Happy Holidays from Liveclicker!

In the midst of the busiest time of year, the Liveclicker team wanted to take a moment to say thank you to all of our clients, partners, and friends in the e-commerce industry. Liveclicker continues to thrive and evolve because of your collaboration, innovation, and partnership over the last year.

Below is the holiday video card the Liveclicker Account Development team put together using our very own video collaboration solution, VideoConnect:

 

Learn more about VideoConnect and how Liveclicker creates its own engaging video community here.

Happy holidays from Liveclicker!…

Liveclicker helps Blinds.com measure performance with video analytics


Liveclicker helps Blinds.com measure performance with video analytics

At this year’s 2013 Video Commerce Summit, Liveclicker gathered some testimonial feedback from clients to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their opinion of Liveclicker and our multi-faceted video commerce solution.

Blinds.com Video Producer, Robert Reed, commented:

Liveclicker allows us to see how our product videos are performing with extensive video analytics.  Average order value, engagement tracking, and conversion rates are just some of the metrics that help us understand which videos are performing and more effective than others.  And …

The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season


The Top 5 Video Reports Every  E-commerce Marketer Needs This Holiday Season

For most e-commerce retailers, the holiday season generates more traffic and conversions than any other time of the year.  Now that the holiday shopping frenzy is in full swing, tracking and optimizing your video program is more important than ever.  Last month, Liveclicker’s Marketing Manager, Jen Fahey, and Director of Account Development, Ben Kopetti, reviewed 5 video commerce reports that provide the most insight into your videos for quick optimizing this holiday season.  This 30 minute webinar, The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season, covered the 5 reports outlined below:

1. Video length

When …

Tell Your Products to “Get a Life”


Tell Your Products to “Get a Life”

In this world of mass markets, mass communication, and information at the speed of light, your product is more than just a brand. The good ones develop such a powerful identity that in many ways they come to life.

Now, look at what life is about. The real parts – the parts that make it our own, make us do what we do, and what people think about us.

Life is Interactive.

Real conversations happen in real time. The best happen in person. If you have something to tell someone, you tell them and get their reaction immediately. If they …

Innovations from Liveclicker


Innovations from Liveclicker

One major trend within the video commerce industry is change.  From the original wmp players to video hosting on mobile devices, the video commerce industry continues to change and innovation is necessary to stay relevant to retailers and consumers.  At this year’s 2013 Video Commerce Summit, Liveclicker’s VP Market Development, Justin Foster and Account Development Manager, Kenna Hilburn, shared their latest video production innovation.

MobileStudio

According to Liveclicker research comparing shorter videos (<90 seconds) to longer videos across twelve retail industry verticals and 22,000+ product videos where revenue data was available, shoppers who watched short, simple product videos exhibited …

Creating Value with Social Video


Creating Value with Social Video

Retailers are in a constant battle for the attention of their consumers and continue to search for new ways to connect with them.  Now, more than ever, e-commerce retailers are taking advantage of social media outlets to ensure their brand message is being heard.  At this year’s 2013 Video Commerce Summit, Anthony Citrano, VP Communications & Marketing at EdgeCast Networks,  moderated as video experts, John Weaver, In-house Video Producer at Fanatics Inc., and Max Kaiser, Director at Hand Crank Films, discussed the social video insights and tips shared below.

Why use social video?

  • Built-in audience –

Upcoming Webinar: The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season


Upcoming Webinar: The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season

Liveclicker is hosting an exclusive webinar on video analytics next Thursday, November 21st at 10:30AM PST. The 30 minute webinar, entitled “The Top 5 Video Reports Every e-Commerce Marketer Needs This Holiday Season,” will be presented by Ben Kopetti, Liveclicker’s Director of Account Development, and Jen Fahey, Liveclicker’s Marketing Manager.

Now that the holidays have arrived, online stores are getting more traffic than any other time during the year. According to eMarketer, holiday online sales are projected to increase by 15% this year. To make sure your online store is getting a big piece of the holiday …

Top 4 Video Marketing Innovations of 2013


Top 4 Video Marketing Innovations of 2013

Every video marketer wants to know what new tactics and tools will give them an edge over the competition.  Innovation is what moves video commerce forward and keeps it effective. At this year’s 2013 Video Commerce Summit, industry leaders, Andrew Delaney, Director of Content at Getty Images, Ryan Phelan, VP Strategic Service at Acxiom, and Jessica Thorpe, Director of Marketing at EXPO, discussed “the cool stuff you should be doing that you never heard of” and divulged the top 4 video marketing innovations outlined below.

1. Octocopter

One video marketing tool that is making revolutionary changes …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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