Every video marketer wants to know what new tactics and tools will give them an edge over the competition. Innovation is what moves video commerce forward and keeps it effective. At this year’s 2013 Video Commerce Summit, industry leaders, Andrew Delaney, Director of Content at Getty Images, Ryan Phelan, VP Strategic Service at Acxiom, and Jessica Thorpe, Director of Marketing at EXPO, discussed “the cool stuff you should be doing that you never heard of” and divulged the top 4 video marketing innovations outlined below.
Blog Posts in ' video commerce ':
November 8, 2013
October 31, 2013
“How-to” videos are a staple of any successful e-commerce video program. They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees. At this year’s 2013 Video Commerce Summit, top e-commerce retailers, Zappos, Advance Auto Parts, and GoPro, explored the “how-to” video benefits and best practices shared below.
Why make “how-to” videos?
Austin Blair, Senior Manager of Creative Services at Zappos, explained the variety of ways online retailers benefit from launching “how-to” videos on their site.
- Engagement – “How-to” videos provide an avenue of exploration and entertainment
October 25, 2013
YouTube is the world’s second largest search engine. Knowing how to effectively utilize it can make or break your video program. At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence. They emphasized these 10 tips for YouTube video success:
1. Ask questions before you produce
Eternal stakeholders should address these specific questions before even beginning the video production process.
- Do you actually need to produce a new video?
- Who is your audience?
October 17, 2013
A couple of weeks ago, Liveclicker sent a contingent of people from its Account Development and Sales teams to the 2013 Shop.org Annual Summit. I was glad to be a part of that group, as Shop.org always attracts the types of companies and decision-makers who take video commerce seriously.
The event was held at McCormick Place in Chicago, and we chose to exhibit in the Expo Hall where we could host our meetings with customers and friends this year. With 5,200 attendees, there was also plenty of traffic from passers-by who were interested in chatting about their video programs.…
September 13, 2013
This past July at the 2013 Video Commerce Summit, Liveclicker’s own Vice President of Sales, Simon Mutlu, and Director of Account Development, Ben Kopetti, shared their expert advice on how to utilize video analytics to generate better results. Choosing the right video metrics is an essential component to obtaining beneficial results. During this session, Simon and Ben outlined these 5 key metrics to focus on:
1. Dollars per play
2. Viewer feedback
3. A/B testing
4. Video comparison
5. Ad hoc analysis
Dollars per play
Many retailers get into the habit of measuring a video’s success by only the …
September 3, 2013
Last month industry experts from Onlineshoes.com, Eastern Mountain Sports, Blinds.com, and Video Aptitude joined together at 2013 Video Commerce Summit to advise attendees on how to best optimize their video production strategy to yield immediate results and long-term customer loyalty. Below is a summary of the 3 main points outlined in this summit session:
Creating the right content for your audience and business is a crucial component to building a successful video program. Tom Santay, Video Production Specialist from Onlineshoes.com, encouraged retailers to to ask the essential question: “What do the customers …
August 29, 2013
This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July. Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker. Below is an outline of the emerging video marketing model Suzie presented to target the rapidly growing “Generation C.”…
August 23, 2013
Early this August, Liveclicker’s Simon Mutlu and EdgeCast Networks‘ Dan Franklin teamed up to present a webinar on what to expect this holiday season when it comes to video commerce and site performance trends. Below is a quick rundown of the top 5 expectations:
1. E-commerce videos will become more effective during the holiday season
An e-commerce site naturally accrues higher levels of traffic and revenue during the holiday season. It takes less video plays to convert shoppers into buyers, and conversion rates are 25% higher because most shoppers are visiting …
August 19, 2013
This July, a record breaking 300+ attendees turned out for the 2013 Liveclicker Video Commerce Summit. Speakers, sponsors, and attendees, including many of the e-commerce industry’s front-line experts, came together to share how they’re using video to improve the bottom line.
Video commerce industry leaders like Zappos and Cisco participated in engaging sessions including “How-To, Educational, and Training Videos Done Right” and “Building a Top-Notch YouTube Presence”. Not surprisingly, the summit was a tremendous success, connecting like-minded people and innovative companies throughout the industry.
Fritz Brumder, CEO of brandlive states,
“I was surprised by the quality of attendees. …
May 7, 2013
MobileStudio is the only solution to seamlessly marry mobile devices with demanding retailer requirements for quality product videos, speed of editing, and rapid video deployment.
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the general release and availability of MobileStudio, a solution that enables rapid production, editing, and publishing of e-commerce product videos directly from iOS devices.
The new MobileStudio App is able to:
- Assemble simple, high-quality product videos in minutes with easy-to-use templates
- Quickly add transitions, music, and bumpers
- Publish and distribute content instantly through the Liveclicker Video Commerce
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.