In this world of mass markets, mass communication, and information at the speed of light, your product is more than just a brand. The good ones develop such a powerful identity that in many ways they come to life.
Now, look at what life is about. The real parts – the parts that make it our own, make us do what we do, and what people think about us.
Life is Interactive.
Real conversations happen in real time. The best happen in person. If you have something to tell someone, you tell them and get their reaction immediately. If they …