With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?
A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.
According to Allocca, there are three factors that lead to gazillions of views.
If you’re a B2C marketer, have you ever thought about running a video contest?
The prospect of including consumers in the brand communication process seems daunting at first. But let’s face it: your customers are already talking about you on Facebook, Twitter and other social networks. So why not help shape the conversation?
Putting together a successful video contest is no simple matter, especially as video contests gain in popularity. While your contest may not capture the attention of Doritos’ Crash the Super Bowl Contest, these tips can give you a…
Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S. Internet user now watches over 21 hours of online video a month. That’s a lot of video!
Clearly, online video marketing can be effective in reaching your target audience, but how do you go about measuring success? No matter what type of video you’re producing, you need to be able to justify to senior management that marketing dollars are being spent wisely.
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Smartphones and tablets have become our favorite shopping companions.
According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.
What is the difference between potential and reality? Uncertainty. Think about it, if you are unclear about how to get something theoretically simple done, you are going to procrastinate. Producing video is easy to visualize but hard to execute. For most, a library of great videos are potential, but not reality.
This article will demystify, simplify and give you practical tips for producing great e-commerce video.
The shift to web-based services is expanding the potential for video chat at a rapid clip. In fact, a recent report from GigaOM estimates that by 2015 video chat will grow from 600 million video calls to over 30 billion.
People are always looking for deals for products purchased online and in-store. Learn in this post how offering incentives for people to watch your e-commerce and retail videos can be a great way to improve sales, expand your consumer base, and establish customer loyalty.
Product video has become a must-have for e-commerce merchants, but how do you get clips for your site?
Manufacturer-produced or user-generated content might be an option when you’re starting out. Eventually though, you’ll want to produce your own video content to gain control over the message to customers and how it’s delivered.
If you don’t have your own production team and in-house studio, you’ll need to outsource to a video production company to shoot your product clips.
I interviewed ExpoTV.com’s Founder and President, Bill Hildebolt, about their research findings on the opportunities brand retailers, e-commerce sites, and other marketers have to target Millennials with user-generated online video. I also shared my own tips for effective strategies that retail brands and e-commerce sites can use to persuade Millennial consumers to buy from them.
Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task. One example is a ‘making of’ or ‘behind-the-scenes’ video.
Opening up about your company culture and the processes behind your products is a good way to gain, or retain, consumer trust in this age of Radical Transparency. Rather than simply trading on an idea of what you stand for and living in fear of…
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.
