One obstacle several e-commerce retailers run into when launching their online video program is how to effectively measure its success. Today’s post will address this issue and highlight video commerce success tip # 4 – Dive into Video Analytics. This is a continuation of my 5 part blog series covering the Liveclicker webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. Below, I have outlined some tips and best practices taken from step #4 of the webinar.
Blog Posts in ' video commerce ':
June 27, 2014
June 20, 2014
Video was a hot topic at the 10th annual IRCE event held in Chicago, Illinois earlier this month. Sukhinder Singh Cassidy, Chairman & Founder of Joyus, gave a keynote on How the Video Experience is Transforming the Way People Shop, and Internet Retailer also featured a dedicated video workshop in the pre-show session.
One of the recurring themes I heard from attendees was “we need video” or “we need to do video better.” The inevitable follow up question was always “how can you help?” Of course, there are various ways Liveclicker’s VideoCommerce solution can help e-retailers grow and develop …
June 6, 2014
Liveclicker is excited to announce that we will yet again be exhibiting at IRCE next week!
This year IRCE takes place in Chicago, Illinois, June 10th - 13th. Celebrating its 10th anniversary, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes. Total attendance at IRCE 2014 in Chicago is projected to reach nearly 10,000.
June 3, 2014
Liveclicker, Inc, a global innovator in delivering rich customer experiences across the web and email, today unveiled its RealTime Email suite of tools enabling marketers to create customized content for recipients at the moment they open their email messages. Combined with sophisticated real-time analytics, testing and targeting capabilities, RealTime Email helps today’s BtoC marketers engage and remain engaged with customers via highly targeted email campaigns.
Using the tools available in RealTime Email, marketers can create a new personal context around email to engage new recipients and reignite unresponsive, disengaged subscribers to drive conversions. RealTime Email gives marketers the ability to …
May 28, 2014
Earlier this month, Liveclicker enjoyed an exciting opportunity to represent e-commerce video and our company’s video commerce platform at IBM’s SmarterCommerce conference in Tampa, Florida. I was [and am] amped by the opportunity to partner with IBM. But… why? IBM is huge and stodgy; Liveclicker moves at lightning-speed in comparison. I’m certainly not under any delusion that a partnership such as this translates into overnight success.
Rather, I have learned over the years that flawless platform integrations clearly communicate value to e-commerce merchants. The value speaks for itself; SmarterCommerce is a great stage to showcase the value of Liveclicker/IBM integrations. …
May 16, 2014
Today I will be continuing my 5 part blog series of last month’s webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. EBags and other IR Top 500 retailers understand the importance and impact a successful video SEO and distribution strategy can have on their video program. Below, I highlighted some video SEO tricks and best practices covered in Step 3: Focus Efforts on SEO and Distribution.
Step #3: Focus Efforts on SEO and Distribution
Brookstone is among the many retailers who know what submitting a …
May 13, 2014
The VideoCommerce Essentials Magento Extension helps retailers easily integrate video on-site to increase engagement, conversion and search rankings.
Liveclicker, Inc, the leading provider of video commerce solutions for the web’s top brands, today announced the release and general availability of the VideoCommerce Essentials Magento Extension. The extension provides an easy way for retailers using the Magento Community or Enterprise Edition eCommerce platform to seamlessly integrate video into the web shopping experience.
The VideoCommerce Essentials Magento Extension features a fully-functioning 30-day trial with the following capabilities:
- One-click video publishing to product pages, custom video gallery and YouTube channel
- Automatic submission of
May 9, 2014
Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …
May 2, 2014
The first of the two will be Magento’s Imagine eCommerce Conference, on May 12th – 14th in Las Vegas, Nevada. This is Magento’s premiere global eCommerce conference, and 2014 marks the fourth year for this one-of-a-kind event. At Imagine, Magento merchants, partners, developers, and enthusiasts from around the world come together in an engaging and exciting environment for collaboration, learning, networking, and inspiration. This year myself along with Liveclicker Director of Marketing, Jen Fahey, will be demoing …
April 25, 2014
Liveclicker is hosting an exclusive webinar on omni-channel video marketing next Wednesday, April 30th at 10:30AM PST. The webinar, entitled “Integrating Video into Your Omni-channel Retail Strategy,” will be presented by Justin Foster, Liveclicker’s VP Market Development, and Ben Kopetti, Liveclicker’s Director of Account Development.
The essence of omni-channel retail is creating a consistent and engaging experience at every step of the customer lifecycle whether on the web, on a mobile device, in-store, or in an email. Shoppers are also now expecting video in multiple channels whether it’s specific product videos, how-to videos, category videos, or brand videos, …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.