A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons. One being a change of scenery which, if you spend all your time in a studio, you can appreciate the value of getting out of it for a day or two. However, shooting in new locations can be an absolute pain when you don’t have full control of the surroundings. There are a number of ways you can mitigate unknown issues, but there will almost always …
Blog Posts in ' video commerce ':
September 7, 2012
July 23, 2012
We have been insanely busy at Liveclicker prepping for the 2012 Video Commerce Summit. In case you haven’t heard about this event (if you read this blog, then that’s unlikely), the Video Commerce Summit is the industry’s largest event dedicated to advancing video commerce and video marketing. There are only a handful of slots left for the August 9/10 event in San Francisco and the show should again sell out – perhaps as soon as this week. If you have not already registered, you can use a special discount code for VCC readers. Type “VCCSAVE100″ to save $100 off the …
July 19, 2012
I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.
In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.
INTERVIEW WITH ZAPPOS
Amanda Dhalla: When did you start doing video at Zappos? What was the impetus?
Laurie Williams: We started shooting video about …
June 21, 2012
I am super pumped to announce to our VCC readers that the 2012 Video Commerce Summit is coming to San Francisco this August 9th and 10th! The event, hosted by my company, Liveclicker, is now in its fourth year and promises to be bigger and better than ever for 2012. In fact, it’s the single largest event in the Universe dedicated to advancing video commerce. If you’re at all involved with, interested in, leading the charge for, or tweaking video commerce for your organization or for your clients, you need to be at this show.
This year, we have …
June 13, 2012
As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.
How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker.
YouTube ranking factors include …
June 8, 2012
I interviewed Anthony Bucci, Co-Founder of RevZilla and spokesperson for the popular RevZillaTV YouTube Channel. RevZilla is an online retailer for motorcycle riding gear, accessories and parts. While they have a retail showroom in the team’s hometown of Philadelphia, much of their business is now driven through their website and supported through online video content. Anthony shared with me how the company started out with online video and how they have immersed video into their customer shopping experience.
RevZilla’s video production started in the summer of 2009 with nothing more than a Flip camera and an idea. Today …
June 6, 2012
Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.
One of the biggest changes we’ve seen recently is the incorporation of social elements into search results. Social factors have always supported SEO in an indirect way, in that if you have good content, people want to share it and link to it. However, in December 2011 Google confirmed that it was using social signals such as likes, retweets and +1s …
June 1, 2012
Orabrush has been touted as one of the most relatable stories of a small company that has achieved great success doing YouTube and social video marketing. They’ve sold well over a million units of their tongue cleaner and tongue foam, are the 3rd most subscribed sponsor channel on YouTube with over 45 million channel views, have signed a major deal with big box stores, and were recently selected for a 2012 Webby Award Official Honoree for their “continued efforts and achievements in social media marketing.” What many people may not realize is that it was a long struggle for …
May 31, 2012
You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video. Accusing Obama’s team of attempting to divert attention away from the sluggish economy, the video shines a spotlight on the economic pain being felt by American workers through testimonials from real people:
However you feel about Romney, you’ve got to admit that having your marketing message validated by regular folk direct-to-camera can positively impact your credibility and …
May 25, 2012
Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.
How can you make them even better? By adding video where appropriate, of course!
Video can transform dry, copy-heavy FAQs into content that is more engaging and more instructive then text and pictures alone. So when putting together your online video marketing program, consider going beyond product and branding videos to include videos that answer …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.