Blog Posts in ' video commerce ':


Video Commerce = SmarterCommerce


Video Commerce = SmarterCommerce

Earlier this month, Liveclicker enjoyed an exciting opportunity to represent e-commerce video and our company’s video commerce platform at IBM’s SmarterCommerce conference in Tampa, Florida. I was [and am] amped by the opportunity to partner with IBM. But… why? IBM is huge and stodgy; Liveclicker moves at lightning-speed in comparison. I’m certainly not under any delusion that a partnership such as this translates into overnight success.

Rather, I have learned over the years that flawless platform integrations clearly communicate value to e-commerce merchants. The value speaks for itself; SmarterCommerce is a great stage to showcase the value of Liveclicker/IBM integrations. …

Video Commerce Success Step 3: Focus Efforts on SEO and Distribution


Video Commerce Success Step 3: Focus Efforts on SEO and Distribution

Today I will be continuing my 5 part blog series of last month’s webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. EBags and other IR Top 500 retailers understand the importance and impact a successful video SEO and distribution strategy can have on their video program. Below, I highlighted some video SEO tricks and best practices covered in Step 3: Focus Efforts on SEO and Distribution.

Step #3: Focus Efforts on SEO and Distribution

Brookstone is among the many retailers who know what submitting a …

Liveclicker Empowers Magento Stores with Integrated Video Commerce Solution


Liveclicker Empowers Magento Stores with Integrated Video Commerce Solution

The VideoCommerce Essentials Magento Extension helps retailers easily integrate video on-site to increase engagement, conversion and search rankings.

Liveclicker, Inc, the leading provider of video commerce solutions for the web’s top brands, today announced the release and general availability of the VideoCommerce Essentials Magento Extension. The extension provides an easy way for retailers using the Magento Community or Enterprise Edition eCommerce platform to seamlessly integrate video into the web shopping experience.

The VideoCommerce Essentials Magento Extension features a fully-functioning 30-day trial with the following capabilities:

  • One-click video publishing to product pages, custom video gallery and YouTube channel
  • Automatic submission of

Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy


Webinar Recap: Integrating Video into Your Omni-channel Retail Strategy

Omni-channel marketing can be an effective way of solidifying  your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and in line with your brand throughout your marketing channels, and adding video is an easy way to achieve that. Last Wednesday, Liveclicker hosted the webinar: Integrating Video Into Your Omni-channel Retail Strategy. Throughout the webinar, Justin Foster, Liveclicker VP Market Development, and Ben Kopetti, Liveclicker Director of Account Development, discussed and displayed several examples of online retailers who have successfully implemented video content into a variety of …

Visit Liveclicker at Magento’s Imagine eCommerce and IBM’s SmarterCommerce Summit!


Visit Liveclicker at Magento’s Imagine eCommerce and IBM’s SmarterCommerce Summit!

Liveclicker is on the road again! This month we will be attending not one, but two industry events promoting our VideoCommerce Solution.

The first of the two will be Magento’s Imagine eCommerce Conference, on May 12th – 14th in Las Vegas, Nevada.  This is Magento’s premiere global eCommerce conference, and 2014 marks the fourth year for this one-of-a-kind event.  At Imagine, Magento merchants, partners, developers, and enthusiasts from around the world come together in an engaging and exciting environment for collaboration, learning, networking, and inspiration. This year myself along with Liveclicker Director of Marketing, Jen Fahey, will be demoing …

Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy


Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy

Liveclicker is hosting an exclusive webinar on omni-channel video marketing next Wednesday, April 30th at 10:30AM PST. The webinar, entitled “Integrating Video into Your Omni-channel Retail Strategy,” will be presented by Justin Foster, Liveclicker’s VP Market Development, and Ben Kopetti, Liveclicker’s Director of Account Development.

The essence of omni-channel retail is creating a consistent and engaging experience at every step of the customer lifecycle whether on the web, on a mobile device, in-store, or in an email.  Shoppers are also now expecting video in multiple channels whether it’s specific product videos, how-to videos, category videos, or brand videos, …

Liveclicker Releases Study to Help Retailers Accelerate Video Programs


Liveclicker Releases Study to Help Retailers Accelerate Video Programs

“5 Steps to Video Commerce Success” aggregates data from top retail sites to illuminate a path toward sustained improvements in e-commerce video performance.

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of a white paper entitled, “5 Steps To Video Commerce Success,” a guide for retailers to drive higher ROI from video programs.

Results experienced by retailers following the white paper’s methodology:

  •     77% increase in online video viewing over the last 12 months
  •     400% improvement in site conversions for video viewers
  •     13% increase in purchases from the most video-engaged shoppers

Video Commerce Success Step 2: Conduct A/B Testing


Video Commerce Success Step 2: Conduct A/B Testing

Last month’s Liveclicker webinar, “5 Steps to Video Commerce Success,” focused on the steps every retailer should take to achieve maximum ROI with video.  To follow-up last week’s blog post, “Video Commerce Success Step 1: Create Compelling Video Content,” I highlighted the second step to video commerce success below.

 

 

Conduct A/B Testing

Once compelling video content has been created, the biggest mistake retailers can make is to autopilot their video program. Provided you have the right technology, it is extremely easy to find out which videos are generating the most dollars per play, the …

Video Commerce Success Step 1: Create Compelling Video Content


Video Commerce Success Step 1: Create Compelling Video Content

A couple weeks ago, Liveclicker hosted the exclusive webinar: 5 Steps to Video Commerce Success.  In this webinar, eBags’ President and COO, Rob Cassidy, and Liveclicker’s VP Market Development, Justin Foster, teamed up to discuss the 5 steps every retailer should take to achieve maximum ROI with video. The first step of five is outlined below:

 

Create Compelling video Content

The first thing retailer’s need to consider when building a successful video program is creating compelling video content.  Often times video programs tend to become myopic -- using the same type of video over and over again, instead …

Bringing the Small Screen to Email


Bringing the Small Screen to Email

As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel. Unfortunately, deliverability and rendering problems have long banished video from the inbox — until now. For the first time ever, embedded video in email is a reality for senders that approach the subject carefully and use the right set of technologies.

One need look no further than the success of late TV pitchman Billy Mays or the massive scale of shop-from home TV networks QVC or HSN to see that persuasive …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members

  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member
  • Member

Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

21100 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

18466 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

15404 Views

Popular Tags