Blog Posts in ' video commerce ':


Stop by Liveclicker Booth #109 at IR Focus


Stop by Liveclicker Booth #109 at IR Focus

Next month, on February 10th – 12th, Liveclicker will be exhibiting at the 2014 IR Focus- Design+Mobile Show. The Orlando based event is aligning two of the hottest and most important topics in e-commerce; web design & usability and mobile commerce. This new and improved event is projected to draw more than 500 participating companies to the Hyatt Regency Orlando, with total attendance reaching 1,200. With two concurrent conferences and one shared exhibit hall, IRCE Focus: Web Design + Mobile Commerce will offer a collection of sessions and services that address the needs of a highly qualified audience.  These …

E-commerce Leaders Thrive Using Liveclicker


E-commerce Leaders Thrive Using Liveclicker

Today, I wanted to share a brief collection of case studies that describe why some of the e-commerce industry’s top retailers are using Liveclicker.  Companies, such as Kiddicare, Costco, eBags, and Onlineshoes.com, are increasing conversion rates, video plays, and average order size with Liveclicker’s multi-faceted video commerce solution. I have outlined a couple of the main takeaways from each case study below:

Kiddicare

  • 21% performance improvement on a per-video basis
  • 20% increase in conversion rates on mobile video site
  • $200,000 annual estimated PPC cost savings through video SEO and interactive Facebook video

Costco

  • Increased the size

Liveclicker helps DHC connect with customers through video


Liveclicker helps DHC connect with customers through video

This year, Liveclicker was on a mission to discover just exactly what our video solution does for our clients’ online video program.  In July, at the 2013 Video Commerce Summit, top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and DHC Skincare, offered their testimonial opinion of Liveclicker and our multi-faceted video commerce solution.

DHC Video Production Specialist, Tia Kemp, commented:

Because DHC doesn’t have a brick and mortar store, video hosting is an important element of engagement for our visitors. Using Liveclicker’s intuitive video solution, we are able to provide more information about our products and …

Liveclicker saves Eastern Mountain Sports time with easy video distribution


Liveclicker saves Eastern Mountain Sports time with easy video distribution

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to speak with clients and gather some testimonial feedback to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their thoughts about Liveclicker and our multi-faceted video commerce solution.

Eastern Mountain Sports Photo/Videographer, Robert Moses, commented:

With one click you can distribute your videos to all of your marketing channels. Using Liveclicker we are able to publish our videos to our website, our video gallery, EMS channel, EMS YouTube channel, …

Liveclicker helps On Time Mall improve their video program with Account Management


Liveclicker helps On Time Mall improve their video program with Account Management

This past July, at the 2013 Video Commerce Summit, Liveclicker took the opportunity to gather some testimonial feedback from clients to discover just exactly what our video solution does for their e-commerce program. Top online retailers, such as Blinds.comEastern Mountain Sports, and On Time Mall, explained their experience with Liveclicker and their opinion of our multi-faceted video commerce solution.

Here’s a brief excerpt of what On Time Mall’s Director of Web Development, Remington Guliano, had to say:

What I enjoy most about Liveclicker is the open communication that exists between the account manager and our …

Happy Holidays from Liveclicker!


Happy Holidays from Liveclicker!

In the midst of the busiest time of year, the Liveclicker team wanted to take a moment to say thank you to all of our clients, partners, and friends in the e-commerce industry. Liveclicker continues to thrive and evolve because of your collaboration, innovation, and partnership over the last year.

Below is the holiday video card the Liveclicker Account Development team put together using our very own video collaboration solution, VideoConnect:

 

Learn more about VideoConnect and how Liveclicker creates its own engaging video community here.

Happy holidays from Liveclicker!…

Liveclicker helps Blinds.com measure performance with video analytics


Liveclicker helps Blinds.com measure performance with video analytics

At this year’s 2013 Video Commerce Summit, Liveclicker gathered some testimonial feedback from clients to discover just exactly what Liveclicker does for their video program. Top e-commerce retailers, such as Blinds.comEastern Mountain Sports, and Onlineshoes.com, offered their opinion of Liveclicker and our multi-faceted video commerce solution.

Blinds.com Video Producer, Robert Reed, commented:

Liveclicker allows us to see how our product videos are performing with extensive video analytics.  Average order value, engagement tracking, and conversion rates are just some of the metrics that help us understand which videos are performing and more effective than others.  And …

The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season


The Top 5 Video Reports Every  E-commerce Marketer Needs This Holiday Season

For most e-commerce retailers, the holiday season generates more traffic and conversions than any other time of the year.  Now that the holiday shopping frenzy is in full swing, tracking and optimizing your video program is more important than ever.  Last month, Liveclicker’s Marketing Manager, Jen Fahey, and Director of Account Development, Ben Kopetti, reviewed 5 video commerce reports that provide the most insight into your videos for quick optimizing this holiday season.  This 30 minute webinar, The Top 5 Video Reports Every E-commerce Marketer Needs This Holiday Season, covered the 5 reports outlined below:

1. Video length

When …

Tell Your Products to “Get a Life”


Tell Your Products to “Get a Life”

In this world of mass markets, mass communication, and information at the speed of light, your product is more than just a brand. The good ones develop such a powerful identity that in many ways they come to life.

Now, look at what life is about. The real parts – the parts that make it our own, make us do what we do, and what people think about us.

Life is Interactive.

Real conversations happen in real time. The best happen in person. If you have something to tell someone, you tell them and get their reaction immediately. If they …

Innovations from Liveclicker


Innovations from Liveclicker

One major trend within the video commerce industry is change.  From the original wmp players to video hosting on mobile devices, the video commerce industry continues to change and innovation is necessary to stay relevant to retailers and consumers.  At this year’s 2013 Video Commerce Summit, Liveclicker’s VP Market Development, Justin Foster and Account Development Manager, Kenna Hilburn, shared their latest video production innovation.

MobileStudio

According to Liveclicker research comparing shorter videos (<90 seconds) to longer videos across twelve retail industry verticals and 22,000+ product videos where revenue data was available, shoppers who watched short, simple product videos exhibited …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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