In my last post on video distribution, I outlined the foundations of a smart e-commerce video distribution strategy. Today, we’ll build upon those lessons by further detailing something I call “smart channel enablement.” We’ll look at video+SEO best practices but branch beyond search to show how to maximize the value of video distribution regardless of channel.
To start, I’ll posit the three pillars of a successful video commerce distribution strategy are as follows:
1. Interactive Opportunities: your off-site e-commerce videos must embrace interactivity to drive purchases. Without interactivity, it’s difficult to connect shoppers with e-commerce opportunities.
2. Broad Reach: a …