Blog Posts in ' video commerce ':


Automated Video Production for Ecommerce: A Beginner’s Guide


Automated Video Production for Ecommerce: A Beginner’s Guide

For many retailers today, e-commerce is about having videos for an ever-growing number of their products, which can be produced and delivered quickly, at a low cost-margin as possible. If you fall in this category, then having an automated video production technology may be the solution for you. Here you’ll learn about the benefits for some e-retailers with automated video production, when it makes sense (and when it doesn’t), what vendors are doing it for retailers, and low-cost/zero-cost video production methods you can do yourself.  …

VCC meetup at 2010 Shop.org Annual Summit


VCC meetup at 2010 Shop.org Annual Summit

Going to the Shop.org Annual Summit? Meet up with the web’s leading video commerce luminaries from the VCC.

Event info:

When: Sept 28, 2010, 5:45PM
Where: Gaylord Texan Resort (Dallas), Pool Bar & Grille
Who: Intimate crowd of the web’s leading video commerce pioneers, “A” List
Contact: justin [at] video [dash] commerce [dot] org or 253-988-3183

This will be a “chill” event not to miss – possibly your highlight of the entire Shop.org experience.

Until next time… Happy selling!

Justin…

Does YouTube cannibalize product page SEO?


Does YouTube cannibalize product page SEO? Is posting product videos up on YouTube complimentary or counterproductive to their own business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips for "hosted and posted" video strategies.

Video tips for “persuasive” e-commerce with BJ Fogg


Video tips for “persuasive” e-commerce with BJ Fogg We recently interviewed Dr. BJ Fogg, Experimental Psychologist and Director of Stanford University's Persuasive Technology Lab, on what "persuasion tips" he has to share on doing effective video in e-commerce. BJ also share's his opinions on what's wrong with how many businesses today are doing video, and how creative professionals need to get off the "viral video craze" and develop a much better foundation with understanding human psychology. This, according to BJ, "Is where effective persuasive technologies come into play."

2010 Video Commerce Summit Recap


2010 Video Commerce Summit Recap

I’ve just returned from the 2010 Video Commerce Summit hosted by my company, Liveclicker. This is the second time the summit was held in Seattle, WA.  In all, the summit was 2X the size of last year’s with 75 onsite attendees from many of the top e-commerce sites including Amazon.com, Bed Bath & Beyond, Zappos, Microsoft, Costco, Nordstrom, REI, Overstock.com, and over 20 others.  REELSEO was onsite for videography.  Throughout this week we’ll see interviews on REELSEO.com highlighting learnings from the speakers and attendees.

Jimmy Healey from Onlineshoes.com addresses the audience during his presentation, “The Marriage of Online Video and…

How the iPhone 4 will change online video


How the iPhone 4 will change online video

Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world.  Here are just a few initial predictions:

  • More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant.  While video on the older iPhones was a

Video: StreamingMedia East Panel on Video Commerce


Video: StreamingMedia East Panel on Video Commerce

About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western.  Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort.  Robert shared examples for both Sears and IBM.  Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy.  Questions ensued – please enjoy:

REELSEO at IRCE 2010 – Seeking Retailer Interviews


REELSEO at IRCE 2010 – Seeking Retailer Interviews

This year REELSEO is attending the IRCE in Chicago.  The VCC is assisting REELSEO in identifying any retailers that may be interested in being interviewed for an upcoming article on online video in e-commerce.  If you or one of your teammates is attending the Internet Retailer conference and is interested in an interview opportunity, please drop me an email at justin [at] video [dash] commerce [dot] org.…

HTML5 video in e-commerce


HTML5 video in e-commerce

This week I co-presented a webinar on HTML5 video in e-commerce with Walt Mann, Founder/CTO of Liveclicker. The material is very best practices focused so I thought it worthy of posting up on the VCC blog.  You can listen to the audio by downloading the HTML5 video webinar material, or you can thumb through the slides on Slideshare.

HTML5 Video in E-commerce

The webinar covered:

- Overview of what HTML5 video is

- HTML5 video adoption curves

- Browsers and devices that support HTML5 video (and those that don’t)

- The state of HTML5 video codecs (OGG Theora, H.264, …

Apple sticks it to Adobe, adds to HTML5 video momentum


Apple sticks it to Adobe, adds to HTML5 video momentum

If for some reason you were living on a remote uninhabited island for the last week, you probably didn’t hear about Steve Jobs’ blog post highlighting Apple’s position on why it’s not planning to support Flash on the iPhone or iPad anytime soon.  Otherwise, you’ve probably at least heard of Apple’s position if you didn’t read the post in its entirety.  For the sake of brevity, I’ll provide the short version:

  1. Apple has no plans to support Flash on the iPhone or iPad.
  2. Ever.

As an online retailer, why should you care?  For starters, over 1 million iPads have already …

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