For many retailers today, e-commerce is about having videos for an ever-growing number of their products, which can be produced and delivered quickly, at a low cost-margin as possible. If you fall in this category, then having an automated video production technology may be the solution for you. Here you’ll learn about the benefits for some e-retailers with automated video production, when it makes sense (and when it doesn’t), what vendors are doing it for retailers, and low-cost/zero-cost video production methods you can do yourself. …
Blog Posts in ' video commerce ':
September 2, 2010
September 1, 2010
Going to the Shop.org Annual Summit? Meet up with the web’s leading video commerce luminaries from the VCC.
When: Sept 28, 2010, 5:45PM
Where: Gaylord Texan Resort (Dallas), Pool Bar & Grille
Who: Intimate crowd of the web’s leading video commerce pioneers, “A” List
Contact: justin [at] video [dash] commerce [dot] org or 253-988-3183
This will be a “chill” event not to miss – possibly your highlight of the entire Shop.org experience.
Until next time… Happy selling!
August 30, 2010
August 20, 2010
July 25, 2010
I’ve just returned from the 2010 Video Commerce Summit hosted by my company, Liveclicker. This is the second time the summit was held in Seattle, WA. In all, the summit was 2X the size of last year’s with 75 onsite attendees from many of the top e-commerce sites including Amazon.com, Bed Bath & Beyond, Zappos, Microsoft, Costco, Nordstrom, REI, Overstock.com, and over 20 others. REELSEO was onsite for videography. Throughout this week we’ll see interviews on REELSEO.com highlighting learnings from the speakers and attendees.Jimmy Healey from Onlineshoes.com addresses the audience during his presentation, “The Marriage of Online Video and…
June 25, 2010
Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world. Here are just a few initial predictions:
- More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant. While video on the older iPhones was a
June 14, 2010
About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western. Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort. Robert shared examples for both Sears and IBM. Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy. Questions ensued – please enjoy:
June 7, 2010
This year REELSEO is attending the IRCE in Chicago. The VCC is assisting REELSEO in identifying any retailers that may be interested in being interviewed for an upcoming article on online video in e-commerce. If you or one of your teammates is attending the Internet Retailer conference and is interested in an interview opportunity, please drop me an email at justin [at] video [dash] commerce [dot] org.…
June 4, 2010
This week I co-presented a webinar on HTML5 video in e-commerce with Walt Mann, Founder/CTO of Liveclicker. The material is very best practices focused so I thought it worthy of posting up on the VCC blog. You can listen to the audio by downloading the HTML5 video webinar material, or you can thumb through the slides on Slideshare.HTML5 Video in E-commerce
The webinar covered:
- Overview of what HTML5 video is
- HTML5 video adoption curves
- Browsers and devices that support HTML5 video (and those that don’t)
- The state of HTML5 video codecs (OGG Theora, H.264, …
May 4, 2010
If for some reason you were living on a remote uninhabited island for the last week, you probably didn’t hear about Steve Jobs’ blog post highlighting Apple’s position on why it’s not planning to support Flash on the iPhone or iPad anytime soon. Otherwise, you’ve probably at least heard of Apple’s position if you didn’t read the post in its entirety. For the sake of brevity, I’ll provide the short version:
- Apple has no plans to support Flash on the iPhone or iPad.
As an online retailer, why should you care? For starters, over 1 million iPads have already …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.