So, you’ve decided that it’s important to get some video on to your website. Now, the question quickly turns to content. How to get it? What should it do? And most importantly, how will we get it?
It’s natural for many online marketing teams to take stock of the skills and abilities of their existing resources to create original videos. The benefits are obvious: your staff knows the products already, it doesn’t cost much to get a Flip Mino, and you can bribe your staff to talk into the mic with little more than donuts.