I’ve just returned from the 2010 Video Commerce Summit hosted by my company, Liveclicker. This is the second time the summit was held in Seattle, WA. In all, the summit was 2X the size of last year’s with 75 onsite attendees from many of the top e-commerce sites including Amazon.com, Bed Bath & Beyond, Zappos, Microsoft, Costco, Nordstrom, REI, Overstock.com, and over 20 others. REELSEO was onsite for videography. Throughout this week we’ll see interviews on REELSEO.com highlighting learnings from the speakers and attendees.Jimmy Healey from Onlineshoes.com addresses the audience during his presentation, “The Marriage of Online Video and…
Blog Posts in ' video commerce ':
July 25, 2010
June 25, 2010
Like many others, yesterday I huddled in line for close to 11 hours to pick up the coveted iPhone 4 (much to the chagrin of my wife, I’ll add). After playing with the phone now for half a day, I’m more convinced than ever that this phone is going to have a meaningful impact on the online video world. Here are just a few initial predictions:
- More people are going to want to watch video on their phones because of this phone. Watching video on the iPhone 4 is actually pleasant. While video on the older iPhones was a
June 14, 2010
About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western. Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort. Robert shared examples for both Sears and IBM. Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy. Questions ensued – please enjoy:
June 7, 2010
This year REELSEO is attending the IRCE in Chicago. The VCC is assisting REELSEO in identifying any retailers that may be interested in being interviewed for an upcoming article on online video in e-commerce. If you or one of your teammates is attending the Internet Retailer conference and is interested in an interview opportunity, please drop me an email at justin [at] video [dash] commerce [dot] org.…
June 4, 2010
This week I co-presented a webinar on HTML5 video in e-commerce with Walt Mann, Founder/CTO of Liveclicker. The material is very best practices focused so I thought it worthy of posting up on the VCC blog. You can listen to the audio by downloading the HTML5 video webinar material, or you can thumb through the slides on Slideshare.HTML5 Video in E-commerce
The webinar covered:
- Overview of what HTML5 video is
- HTML5 video adoption curves
- Browsers and devices that support HTML5 video (and those that don’t)
- The state of HTML5 video codecs (OGG Theora, H.264, …
May 4, 2010
If for some reason you were living on a remote uninhabited island for the last week, you probably didn’t hear about Steve Jobs’ blog post highlighting Apple’s position on why it’s not planning to support Flash on the iPhone or iPad anytime soon. Otherwise, you’ve probably at least heard of Apple’s position if you didn’t read the post in its entirety. For the sake of brevity, I’ll provide the short version:
- Apple has no plans to support Flash on the iPhone or iPad.
As an online retailer, why should you care? For starters, over 1 million iPads have already …
March 26, 2010
In my last post on video distribution, I outlined the foundations of a smart e-commerce video distribution strategy. Today, we’ll build upon those lessons by further detailing something I call “smart channel enablement.” We’ll look at video+SEO best practices but branch beyond search to show how to maximize the value of video distribution regardless of channel.
To start, I’ll posit the three pillars of a successful video commerce distribution strategy are as follows:
1. Interactive Opportunities: your off-site e-commerce videos must embrace interactivity to drive purchases. Without interactivity, it’s difficult to connect shoppers with e-commerce opportunities.
2. Broad Reach: a …
March 10, 2010
YouTube’s announcement last week that it would begin supporting automated video captioning caused a lot of excitement in the video commerce and video SEO worlds. Then the balloon popped.
Automating speech-to-text has long been a goal of those seeking to make video more search engine friendly. Unfortunately, the YouTube technology isn’t ready for prime time. Google says the technology is in “beta,” but applying that moniker might be going a little far. The technology is so bad it’s almost embarrassing. I’d go into details, but in this case, a video’s worth a thousand words.
1. Click on then hover your …
March 3, 2010
For some time we’ve touted the merits of video distribution in video commerce. I believe video distribution is more important now than ever for e-commerce merchants. Unfortunately, I also think most online retailers misunderstand video distribution and therefore are at risk of implementing poor video distribution strategies.
Why distribute e-commerce video?
Video distribution is important because it enables retailers to multiply the effectiveness of video assets without additional investment in video production. I often tell e-commerce merchants, “a video on the product page and the product page alone is a terrible waste of revenue potential.”
Over the last year and …
March 2, 2010
Previously, Gmail users could view Youtube videos in their webmail client, but only when Youtube previews were enabled via the Labs tab available under the Settings menu in Gmail. In other words, very few Gmail users actually took advantage of this functionality. Now, Google has rolled Youtube previews out across all Gmail subscribers. All that is required to view video in Gmail is to include a Youtube link. There are …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.