In my earlier “Psychology of Online Video” article, I featured behavior science experts explaining how online video influences our shopping habits by setting off our brains and triggering consumer purchases. Here I delve further into behavior studies with online video and explore the connection between “neuromarketing” and online video: and learn where brain science, marketing, online video, and eCommerce all meet!…
Blog Posts in ' video commerce ':
September 7, 2011
September 2, 2011
Most businesses wouldn’t argue with the statement that video helps drive consumer engagement. It’s what the video content should consist of that usually sparks the debates. Just what exactly are consumers supposed to be engaging with in these videos? Well, to get right down to the ROI, we must first ask what it is that the business is selling… Products or services?
Historically, product videos have dominated the video commerce frontier. Not surprisingly, they are relatively easy to produce and have a clear cut purpose. Utilizing sight, sound and motion to virtually deliver the product experience, these videos are designed …
The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. But is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeo’s own staff, and find out if it may be right for you or not!…
August 19, 2011
Online retailers are responding to audience demand for more product videos. The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…
August 16, 2011
Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here.
In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for storytellers of every kind.
As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single platform allows, opening the door to a more immersive, collaborative experience. That’s because transmedia takes advantage of the …
August 15, 2011
Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit. On the panel was Kevin McNall from Brown Shoe Co, Kristopher Martin from Onlineshoes.com and as a last minute stand-in, the always camera ready Melissa Salas from BuyTV/Buy.com.
With one less panelist presentation than we had planned for, we decided to fill the time after Kevin and Kristopher’s presentations by turning the topic into an open forum. What came out of this was somewhat interesting but as life goes, pretty …
August 11, 2011
I interviewed Forrester Research’s Principal Analyst Martin Gill on his company’s recently published report about case studies and opportunities for retail vendors with their e-commerce websites, social media, YouTube and other video sharing sites. Gill also shared his advice on when is the right time for any retail business to work with a video commerce platform.…
July 29, 2011
What is it about online video that influences our shopping habits? What’s behind how it affects our brains? Here are 5 explanations shared with me by behavior science experts about why online video triggers consumer purchases, and my own marketing tips for how e-commerce specialists can take advantage of each of them.…
July 21, 2011
Part one of two-part series on transmedia and the changing landscape of media, including the changing role of online video.
Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.
Once a collection of siloed channels with their own unique agendas, media formats like paper books, DVD movies, websites, and online video are now evolving and blending together, with end users increasingly making less distinction between the media types and platforms that are now woven into our daily media routine.
This fundamental shift in consumption …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.