Blog Posts in ' video commerce ':


If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy


If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy

Most businesses wouldn’t argue with the statement that video helps drive consumer engagement. It’s what the video content should consist of that usually sparks the debates. Just what exactly are consumers supposed to be engaging with in these videos? Well, to get right down to the ROI, we must first ask what it is that the business is selling… Products or services?

Historically, product videos have dominated the video commerce frontier. Not surprisingly, they are relatively easy to produce and have a clear cut purpose. Utilizing sight, sound and motion to virtually deliver the product experience, these videos are designed …

Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?


Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?

The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. But is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeo’s own staff, and find out if it may be right for you or not!…

12 Video SEO Tips for E-Commerce Website Product Pages


12 Video SEO Tips for E-Commerce Website Product Pages

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…

Transmedia and the Art of Brand Storytelling


Transmedia and the Art of Brand Storytelling


Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here.

In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for storytellers of every kind.

As we discussed, with transmedia’s multi-platform outreach approach, people can engage with your story on a deeper level than any single platform allows, opening the door to a more immersive, collaborative experience. That’s because transmedia takes advantage of the …

Video Studios That Scale: What You Need to Know


Video Studios That Scale: What You Need to Know

Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit. On the panel was Kevin McNall from Brown Shoe Co, Kristopher Martin from Onlineshoes.com and as a last minute stand-in, the always camera ready Melissa Salas from BuyTV/Buy.com.

With one less panelist presentation than we had planned for, we decided to fill the time after Kevin and Kristopher’s presentations by turning the topic into an open forum. What came out of this was somewhat interesting but as life goes, pretty …

Should you consider a video commerce platform for your retail business?


Should you consider a video commerce platform for your retail business?

I interviewed Forrester Research’s Principal Analyst Martin Gill on his company’s recently published report about case studies and opportunities for retail vendors with their e-commerce websites, social media, YouTube and other video sharing sites. Gill also shared his advice on when is the right time for any retail business to work with a video commerce platform.…

The Psychology of Online Video, and 5 Social Video Commerce Tips


The Psychology of Online Video, and 5 Social Video Commerce Tips

What is it about online video that influences our shopping habits? What’s behind how it affects our brains? Here are 5 explanations shared with me by behavior science experts about why online video triggers consumer purchases, and my own marketing tips for how e-commerce specialists can take advantage of each of them.…

Are You Ready For the Transmedia Revolution?


Are You Ready For the Transmedia Revolution?

Part one of two-part series on transmedia and the changing landscape of media, including the changing role of online video.

Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.

Once a collection of siloed channels with their own unique agendas, media formats like paper books, DVD movies, websites, and online video are now evolving and blending together, with end users increasingly making less distinction between the media types and platforms that are now woven into our daily media routine.

This fundamental shift in consumption …

Social Video Success Story: 10 Product Video Tips from “Will it Blend?” (Part 2 of 2)


Social Video Success Story: 10 Product Video Tips from “Will it Blend?” (Part 2 of 2)

We continue our interview with social video expert and viral video sales sensation, George Wright. George shared more of his tips with me for what we can learn from doing product videos in our own retail, e-commerce, and marketing activities.

 …

Online video: just the latest e-commerce merit badge? Or something more?


Online video: just the latest e-commerce merit badge?  Or something more?

I believe that web video is going to play a key role in the future of commerce.  If you’re reading this, you probably do, too.

Like many believers in the power of video to sell, I pay close attention to video’s ability to enhance marketing & merch efforts, whether they be SEO, conversion, mobile, or social.  These areas are critical for any video commerce program given the constraints of today’s e-commerce industry.

The problem for retail executives – and the video commerce industry as a whole – is that focusing on the areas where video increments performance of existing channels …

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