Blog Posts in ' video commerce ':


ROI of Video Commerce Platforms, Part 2


ROI of Video Commerce Platforms, Part 2

In Part 1 of the ROI of Video Commerce Platforms series, I outlined the evolution of online video publishing technology: from CDNs, to OVPs, and finally to VCPs (video commerce platforms).  Further, I defined a video commerce platform as “a set of integrated tools that enable businesses to maximize the value of video.”  In this second part in the series, I’ll emphasize the importance of results generation as the focal point of the video commerce platform, provide a simple framework for thinking about results generation using an industry example, and break down the components that, when taken together, form the …

Successful QR Code Video Promotions in Mobile Commerce


Successful QR Code Video Promotions in Mobile Commerce

After our last article on QR Codes in Video Commerce, some of our audience was inspired to share their own examples. Below are some great success stories on using QR Codes in Video Marketing, along with some of my own thoughts on what the extended possibilities of using QR codes as both a user and an entrepreneur could be.…

ROI of Video Commerce Platforms, Part I


ROI of Video Commerce Platforms, Part I

This is not another article about the ROI of online video in e-commerce.  Thank Goodness.  There are plenty of articles on that topic already.  The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic.  Hopefully you agree.

As a sophisticated interactive marketer or digital merchant, you no longer need to justify the business case for video.  You already know it works.  You need to maximize results.  In this 3 part article, I’m going to show you how to …

The Perils of Stagnancy, the Power of Iteration


The Perils of Stagnancy, the Power of Iteration

“We consider Borders to be in the very elite group of high-quality retailers,” said Linda Farquhar, a securities analyst for Alex Brown in New York.

That was in 1998.

Thirteen years later, having filed Chapter 11 bankruptcy late last month, Borders now finds itself teetering on the edge of extinction. Once a proud and vital brand, the company has become a cautionary tale, a reminder of the perils of stagnancy and business as usual.

It’s a harsh reality. No company wants the cautionary tale label, but in an entrepreneurial era of high-velocity media and marketing innovation, the sluggish company that …

iPad 2 Preview – A Business Video Solution?


iPad 2 Preview – A Business Video Solution?

The iPad 2 is coming out this week, and there’s a great deal of news and debate on what the new version has and what it doesn’t especially with its video functionality and new apps. Below, I’ve shared my own “preview review” on whether or not the iPad 2 can function as a good mobile business video studio – either as a standalone solution or to complement to your current business video activities.…

Bringing Video In-House: Establishing a Style, Building a Staff… And Reaping Unexpected Benefits


Bringing Video In-House: Establishing a Style, Building a Staff… And Reaping Unexpected Benefits

In the last of the start-your-own in-house studio series, we look at determining what type of video is best for your brand and the staffing needs required to bring your video to life.

At this third stage of development, you’ve dipped your toes into the water, experienced some of the positive benefits, and made the move in-h

ouse with your own gear and editing facility. Now it’s time to grow and evolve–and start discovering the unexpected benefits of joining the production scene.

Picking the Right Video Approach

Obviously, the quality, style and relevance of the entertainment are critical factors to …

What Mass Merchants Look for in a Video Producer


What Mass Merchants Look for in a Video Producer

I interviewed a major retail company’s director of digital and video content to learn what mass merchants are looking for today when hiring a video production specialist. Read on to find out how hiring the right set of video production skills help a $1-plus billion, multi-channel merchant maintain its leadership position in the video commerce industry.…

Hiring a Video Production Specialist for E-Commerce: What Merchants Want


Hiring a Video Production Specialist for E-Commerce: What Merchants Want

Jimmy Healey, Senior Manager of Social Media and Ecommerce for Onlineshoes.com, shares what his company looks for when hiring a video production specialist. Read on to learn why he sees the traditional videographer role of years past morphing into one where a blended online skillset is now required – especially in search and social.…

Verizon iPhone 4 Deal: A Boon for Video Commerce?


Verizon iPhone 4 Deal: A Boon for Video Commerce?

On February 10, Apple’s iPhone 4 will be on Verizon’s network and available to Verizon Wireless customers, prompting us to ask an important question: What impact will the iPhone’s availability on Verizon have on the development of the mobile video commerce space?…

2011 Video Email Marketing Guide


2011 Video Email Marketing Guide

I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.”

Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  Yet as much as I was enamored with the business value of email, seven years in the industry was too much for me.  The pace of innovation made watching paint dry seem exciting by comparison.  The vast majority of market participants rioted against “best practices” on an …

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