Blog Posts in ' video commerce ':


Video Money Ball: Getting on Base with your Video Program


Video Money Ball: Getting on Base with your Video Program

This past week I got the chance to check out the baseball flick, Money Ball. Brad Pitt stars as the Oakland A’s General Manager, Billy Beane, whom creates a winning team out of an “island of misfit toys.” The movie begins with the A’s losing their biggest stars, Jason Giambi and Johnny Damon, to free agency.  Beane is forced to fill their vacancies with a budget that is a fraction of their worth. The scouts begin discussing the possibilities, analyzing everything from batting average to looks.  But Beane is hesitant about their old school ways.  Frustrated he addresses the …

Optimizing User Experience with eCommerce Product Videos – Part 1


Optimizing User Experience with eCommerce Product Videos – Part 1

In this post, I will review my interview with user experience expert Paul Bryan about the importance of implementing user experience, or “UX” strategies and tools around product videos. In this first of two parts, Paul helps explain the role of a UX Specialist for conversion-centric product videos for retail and e-commerce businesses.…

ROI of video commerce platforms, part IV (cost savings)


ROI of video commerce platforms, part IV (cost savings)

In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).

In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …

What is your Social ROI for Video Commerce?


What is your Social ROI for Video Commerce?

In a transformed business environment where social activity is given it’s own currency and value, retailers and e-commerce businesses today are understanding better that properly measuring the performance of a video campaigns requires more than just the single ratio of money to deem if it has been successful return on its investment. The Social Return on Investment, or “SROI,” is a relatively new value system that is helping companies better understand value goals that have been often overlooked before, and video is ripe with data for helping us achieve that.…

Shoppable Video and the New Possible: 5 Examples


Shoppable Video and the New Possible: 5 Examples

The use of shoppable videos, the technology that allows viewers to engage directly with contextually relevant product info during video play, is now rapidly expanding, with brands like Target, Roots, Ralph Lauren, EBags and many others rolling out campaigns using the innovative shopping tool.

Advances in online video technology are clearly the primary driver behind the recent shoppable video growth spurt, but another encouraging factor is the growing recognition among marketers that a compelling story—the pulsing heartbeat of a company—is a required element of brand presentation today.

It used to be that brand-oriented video campaigns on television or online were …

Understanding Behavioral Economics in Social Video Commerce


Understanding Behavioral Economics in Social Video Commerce

In our continued series on psychology and online video, I delve into the relatively new field of behavioral economics with Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University and author of the book, Predictably Irrational. I also present my own theory on its special connection with online video, and some tips which online video marketers and eCommerce specialists can benefit from the empirical research findings in Dan’s book.…

Understanding Neuromarketing in Social Video Commerce


Understanding Neuromarketing in Social Video Commerce

In my earlier “Psychology of Online Video” article, I featured behavior science experts explaining how online video influences our shopping habits by setting off our brains and triggering consumer purchases.  Here I delve further into behavior studies with online video and explore the connection between “neuromarketing” and online video: and learn where brain science, marketing, online video, and eCommerce all meet!…

If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy


If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy

Most businesses wouldn’t argue with the statement that video helps drive consumer engagement. It’s what the video content should consist of that usually sparks the debates. Just what exactly are consumers supposed to be engaging with in these videos? Well, to get right down to the ROI, we must first ask what it is that the business is selling… Products or services?

Historically, product videos have dominated the video commerce frontier. Not surprisingly, they are relatively easy to produce and have a clear cut purpose. Utilizing sight, sound and motion to virtually deliver the product experience, these videos are designed …

Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?


Is Vimeo PRO a Professional Video Solution for Retail and eCommerce?

The online video platform and sharing site Vimeo has been touting their new PRO version as a simple and extremely affordable video solution for business. But is it advantageous for retailers and eCommerce professionals? Read my own review and interview with Vimeo’s own staff, and find out if it may be right for you or not!…

12 Video SEO Tips for E-Commerce Website Product Pages


12 Video SEO Tips for E-Commerce Website Product Pages

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year. Yet while a lot of e-commerce business depends on product page SEO, very few retailers are taking advantage of the huge opportunity of optimizing their videos on their Websites for search results. Here I talk about the many advantages for retailers and e-commerce enterprises with doing Website Video SEO for their product pages, and 12 of my top tips for what every retailer can, and should, do!…

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