If you’re a B2C marketer, have you ever thought about running a video contest?
The prospect of including consumers in the brand communication process seems daunting at first. But let’s face it: your customers are already talking about you on Facebook, Twitter and other social networks. So why not help shape the conversation?
guidelines for a winning video contest
Putting together a successful video contest is no simple matter, especially as video contests gain in popularity. While your contest may not capture the attention of Doritos’ Crash the Super Bowl Contest, these tips can give you a better-than-average …