Blog Posts in ' video commerce ':


Are shoppable music videos the way of the future?


Are shoppable music videos the way of the future?

Montreal-based online retailer, SSENSE, made news in the blogosphere last week when it released what it claimed was the first music video that lets you buy while you watch. Produced exclusively for SSENSE, the interactive video, ‘I Think She Ready’, stars hip-hop duo FKi, Australian rapper Iggy Azalea and Grammy-nominated producer Diplo. Employing hotspot technology, the video includes links that let you shop Iggy’s, FKi’s and Diplo’s looks.

Blending hip-hop street culture with Spring/Summer 2012 fashion trends, the 4-minute video features “S” graphics that hover near the performers.  The performers are dressed in clothing and accessories from designers such …

How Luxury Brands are Using Video to Engage Customers


How Luxury Brands are Using Video to Engage Customers

Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.

But static images and written descriptions can’t compare to a well-executed interactive video experience. Video provides sensory information viewers can’t get through other media to help them imagine using the products in their own lives.

What types of video are luxury brands creating and how are they deploying their clips? Let’s take a look at some examples……

3 Reasons Why Videos Go Viral


3 Reasons Why Videos Go Viral

With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?

A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.

According to Allocca, there are three factors that lead to gazillions of views.…

Best Practices for Running a Video Contest


Best Practices for Running a Video Contest

If you’re a B2C marketer, have you ever thought about running a video contest?

The prospect of including consumers in the brand communication process seems daunting at first. But let’s face it: your customers are already talking about you on Facebook, Twitter and other social networks. So why not help shape the conversation?

guidelines for a winning video contest

Putting together a successful video contest is no simple matter, especially as video contests gain in popularity. While your contest may not capture the attention of Doritos’ Crash the Super Bowl Contest, these tips can give you a better-than-average …

How to Measure E-commerce Video ROI


How to Measure E-commerce Video ROI

Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S. Internet user now watches over 21 hours of online video a month. That’s a lot of video!

Clearly, online video marketing can be effective in reaching your target audience, but how do you go about measuring success? No matter what type of video you’re producing, you need to be able to justify to senior management that marketing dollars are being spent wisely.

4 steps to measuring e-commerce video success

  1. Be clear about

Mobile Video: 4 Uses to Drive Retail Sales


Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions.

According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.…

Practical Tips for Producing Great e-Commerce Video


Practical Tips for Producing Great e-Commerce Video

What is the difference between potential and reality? Uncertainty. Think about it, if you are unclear about how to get something theoretically simple done, you are going to procrastinate.  Producing video is easy to visualize but hard to execute. For most, a library of great videos are potential, but not reality.

This article will demystify, simplify and give you practical tips for producing great e-commerce video.…

6 Ways to Use Live Video Chat on your E-commerce Site


6 Ways to Use Live Video Chat on your E-commerce Site

The shift to web-based services is expanding the potential for video chat at a rapid clip.  In fact, a recent report from GigaOM estimates that by 2015 video chat will grow from 600 million video calls to over 30 billion.…

The Value of Customer Incentives in E-commerce and Retail Videos


The Value of Customer Incentives in E-commerce and Retail Videos

People are always looking for deals for products purchased online and in-store. Learn in this post how offering incentives for people to watch your e-commerce and retail videos can be a great way to improve sales, expand your consumer base, and establish customer loyalty.…

Choosing the Right Video Production Company


Choosing the Right Video Production Company

Product video has become a must-have for e-commerce merchants, but how do you get clips for your site?

Manufacturer-produced or user-generated content might be an option when you’re starting out. Eventually though, you’ll want to produce your own video content to gain control over the message to customers and how it’s delivered.

If you don’t have your own production team and in-house studio, you’ll need to outsource to a video production company to shoot your product clips.…

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

Register »


Members


Popular Stories

9 YouTube video SEO Tips and tricks for better ranking

9 YouTube video SEO Tips and tricks for better ranking

24302 Views
12 Video SEO Tips for E-Commerce Website Product Pages

12 Video SEO Tips for E-Commerce Website Product Pages

19503 Views
Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

17087 Views

Popular Tags