Blog Posts in ' video commerce ':


Social Video ROI – Does It Really Matter?


Social Video ROI – Does It Really Matter?

Measuring social video ROI can be a daunting challenge for retailers today.  In fact, ROI can be often overlooked in social video initiatives when marketers choose to focus on the less tangible goal of customer relationship building.  In this article, I review the reasons why social video ROI measurement is a critical element to the success of your social video program.

Coming of age: Social video initiatives realizing ROI expectations

Social Video ROI has come into prevalence now. I base that claim off of two key survey results from Social Media Examiner’s 2012 Social Media Marketing Industry Report:

  • Video

Why I Hate Boring Video: Interview with Vat19’s Jamie Salvatori


Why I Hate Boring Video: Interview with Vat19’s Jamie Salvatori

Jamie Salvatori, Vat19.com

I recently spoke with Jamie Salvatori, founder and owner of Vat19, about his company’s comprehensive video program. Vat19 is an established e-commerce retailer that sells unique and unusual gift items.

In this interview, Jamie talks about Vat19’s approach to video and shares his tips on building a successful video program.

Enjoy!

 

INTERVIEW WITH JAMIE SALVATORI

Amanda Dhalla: Please tell our readers a little about Vat19. What types of products do you sell?

Jamie Salvatori: Vat19 is an online gift store, and we try to find unique items that are fun and functional. We sell a …

Defining your e-commerce video strategy with Kevin Edwards


Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude

I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.

Enjoy!

INTERVIEW WITH KEVIN EDWARDS

Amanda Dhalla: Please tell our readers a little bit about yourself, Kevin.

Kevin Edwards: I’ve been involved in video production and editing for 15 years. It started out more as a hobby, for my personal enjoyment. I consulted and founded 3 other …

5 reasons why consumer video testimonials are great for e-commerce


5 reasons why consumer video testimonials are great for e-commerce

I interviewed Justin Nassiri, founder and CEO of the user-generated video platform, VideoGenie, on the power of using consumers’ video testimonials to build better customer relationships.

Why should retail and e-commerce brands use consumer-generated video testimonials? Justin and I came up with 5 good reasons that can help make the case for you and the decision makers at your company:

5 reasons why consumer video testimonials are great for e-commerce

1.) Gets consumers’ attention quickly through an emotional connection

Research studies from web usability specialists have revealed that the average new website visitor spends 5-10 seconds on a …

Are shoppable music videos the way of the future?


Are shoppable music videos the way of the future?

Montreal-based online retailer, SSENSE, made news in the blogosphere last week when it released what it claimed was the first music video that lets you buy while you watch. Produced exclusively for SSENSE, the interactive video, ‘I Think She Ready’, stars hip-hop duo FKi, Australian rapper Iggy Azalea and Grammy-nominated producer Diplo. Employing hotspot technology, the video includes links that let you shop Iggy’s, FKi’s and Diplo’s looks.

Blending hip-hop street culture with Spring/Summer 2012 fashion trends, the 4-minute video features “S” graphics that hover near the performers.  The performers are dressed in clothing and accessories from designers such …

How Luxury Brands are Using Video to Engage Customers


How Luxury Brands are Using Video to Engage Customers

Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.

But static images and written descriptions can’t compare to a well-executed interactive video experience. Video provides sensory information viewers can’t get through other media to help them imagine using the products in their own lives.

What types of video are luxury brands creating and how are they deploying their clips? Let’s take a look at some examples……

3 Reasons Why Videos Go Viral


3 Reasons Why Videos Go Viral

With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?

A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.

According to Allocca, there are three factors that lead to gazillions of views.…

Best Practices for Running a Video Contest


Best Practices for Running a Video Contest

If you’re a B2C marketer, have you ever thought about running a video contest?

The prospect of including consumers in the brand communication process seems daunting at first. But let’s face it: your customers are already talking about you on Facebook, Twitter and other social networks. So why not help shape the conversation?

guidelines for a winning video contest

Putting together a successful video contest is no simple matter, especially as video contests gain in popularity. While your contest may not capture the attention of Doritos’ Crash the Super Bowl Contest, these tips can give you a better-than-average …

How to Measure E-commerce Video ROI


How to Measure E-commerce Video ROI

Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S. Internet user now watches over 21 hours of online video a month. That’s a lot of video!

Clearly, online video marketing can be effective in reaching your target audience, but how do you go about measuring success? No matter what type of video you’re producing, you need to be able to justify to senior management that marketing dollars are being spent wisely.

4 steps to measuring e-commerce video success

  1. Be clear about

Mobile Video: 4 Uses to Drive Retail Sales


Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions.

According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.…

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