Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S. Internet user now watches over 21 hours of online video a month. That’s a lot of video!
Clearly, online video marketing can be effective in reaching your target audience, but how do you go about measuring success? No matter what type of video you’re producing, you need to be able to justify to senior management that marketing dollars are being spent wisely.
4 steps to measuring e-commerce video success
- Be clear about