Blog Posts in ' video commerce ':


Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos


Beyond Social: Zappos’ Success with Value-Driven, Customer-Care Videos

In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world business benefits from her company’s social video strategy.  Before I get to my interview with Laurie, below is a dissection of why I think some companies and agencies are not using social video in the right way.

My “rant” about the big problem today with social video

“Social video” is already being considered the next big business trend. So why am I starting to get worried?

Unfortunately, I am seeing “social …

9 E-commerce Video Pitfalls to Avoid


9 E-commerce Video Pitfalls to Avoid

Video is becoming ever more important to online business. In the few minutes it takes to read this post, at least 200 hours of video will be uploaded to the Internet and 8 million or so videos will be watched. And these stats are for YouTube alone.

With so much video about, you’d think every mid-to-large-sized e-commerce site would be running a well-oiled, high impact video program by now, but you’d be wrong.

Many e-commerce merchants are still learning the hard way that producing and incorporating video that boosts traffic, conversion and brand value isn’t as easy as it seems.…

Product Video Production Tips for Retail and E-Commerce


Product Video Production Tips for Retail and E-Commerce

If you are an e-commerce business or retailer, it’s a no-brainer to be doing videos of the products you want consumers to buy.  Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media, as well as engage with consumers on a level that static photos and text can’t.

Product videos are also big with the younger generation, the GenY’s or Millenials. The folks over at EXPOTV.com shared with me their research confirming that the 16-34 age group are even more interested in product video than other age groups.

However …

3 Reasons to Get Serious about E-commerce Product Video


3 Reasons to Get Serious about E-commerce Product Video

E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.…

Online Video – A Strategic Conversion Enhancement for Retailers


Online Video – A Strategic Conversion Enhancement for Retailers

Scot Wingo

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.…

Design your video email A/B splits the right way: HTML5 video’s dirty little secret


Design your video email A/B splits the right way: HTML5 video’s dirty little secret

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on …

Using Video to Improve the E-Commerce Shopping Experience


Using Video to Improve the E-Commerce Shopping Experience

Susan Weinshenk

I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.

 

 

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A Multi-Channel Video Commerce Perspective from Linda Bustos


A Multi-Channel Video Commerce Perspective from Linda Bustos

Linda Bustos

I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path.  Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies.   In the interview, Linda shares best practices and tips for using videos on retail websites, in email, and on mobile devices.

Enjoy!…

Holiday Video Marketing Tips: What Black Friday Can Teach Us


Holiday Video Marketing Tips: What Black Friday Can Teach Us

Despite this year’s record e-commerce consumer spending on Black Friday, creative online video ads and other video marketing content appear to have been widely underutilized. Nevertheless, I’ve managed to put together a list of what I’ve found to be the most notable Black Friday videos online, along with some holiday marketing tips on what retailers and e-commerce brands can do to utilize online video marketing for the rest of the holiday shopping season. …

Google+ Pages Video Opportunities for E-Commerce


Google+ Pages Video Opportunities for E-Commerce

I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!…

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