MobileStudio is the only solution to seamlessly marry mobile devices with demanding retailer requirements for quality product videos, speed of editing, and rapid video deployment.

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the general release and availability of MobileStudio, a solution that enables rapid production, editing, and publishing of e-commerce product videos directly from iOS devices.

The new MobileStudio App is able to:

• Assemble simple, high-quality product videos in minutes with easy-to-use templates
• Quickly add transitions, music, and bumpers
• Publish and distribute content instantly through the Liveclicker Video Commerce

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Video marketing thought leaders to descend upon San Francisco July 25 & 26 for the industry’s largest event devoted to advancing video in e-commerce and beyond

April 10, 2013

Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced it has teamed up with REELSEO to combine the fifth annual Video Commerce Summit (http://www.videocommercesummit.com) with an all new Video Marketing Summit. The combined event, to take place July 25 and 26 in San Francisco, CA, will be the largest-ever gathering of e-commerce experts and video marketing leaders under a single roof.

“By …

Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise.  If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment.  This is fantastic but if you’re starting from scratch and have no budget, or are trying to justify an increased budget for your video program, how can you make that happen with the least amount of cost …

Liveclicker will be hosting the first webinar in a three part series on video production next Thursday at 10:30 AM PST. The webinar, entitled “Video Production – Getting Started Producing & Acquiring Video Content“, will be presented by Kenna Hurd, Liveclicker’s account development and production specialist, and Kevin Edwards, founder of Video Aptitude.

Last February, Liveclicker’s Retail Video Production A to Z webinar was one of the highest attended events of the year so we decided to expand on the topic this year into a three part series. For the first part next week, we will explore …

Dear VCC readers,

For nearly four years, the blog at Video-Commerce.org has been dedicated to bringing you the latest video commerce best practices and industry developments.  We’ve hired bloggers and blogged ourselves to make sure that the content posted here remains fresh and up to date.   As some of you may know, this blog is funded entirely by my company, Liveclicker.   In addition to this blog, Liveclicker also runs a separate blog at VideoRetailer.org.  VideoRetailer.org is a video commerce blog, but it’s more centered on Liveclicker while this blog remained a general industry resource.  Recently, we’ve decided that it’s no …

On October 1st 2012 Target.com launched a new blend of entertainment and shopping. A 3 part series short film that simultaneously merchandises the complete outfit each actor is wearing. The user interface features the main target.com menu, a video player screen, merchansided product list on the right side of the video and shopping cart favorites at the bottome of the video:

Video has been a trend in fashion with brands like Topshop and Burberry, but those brands have yet to deliver sitcom type entertainment and retail merchandising. Typically the video has been product focused and less entertainment value. For example, …

Is interactive shoppable video becoming more prevalent?

(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)

It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.

interactive video commerce examples

Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …

I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.…

I recently spoke with Christine Monaghan, VP E-Commerce Product Management at Nutrisystem, about how her company is fusing social to video to help members be accountable for their decisions and support others to make real life changes. Through its comprehensive weight loss program, Nutrisystem has been a leader in helping Americans get thin and healthy for over 40 years.

In this interview, Christy talks about how Nutrisystem is pioneering social video integration with its member communities and shares some details about her recent keynote at Liveclicker’s 2012 Video Commerce Summit, the largest event dedicated to advancing video commerce.…

Have you decided to make video a real strategy priority in your company? Not just one category of videos, a few short clips or your intern shooting video.  I’m talking about a real strategy – brainstorming, planning, and stuff on a whiteboard, budget allocation and delivery.

If you have, PERFECT, you are in the right place. This blog post will walk you through a turnkey process for developing a strategy for video. You would be surprised; there is a lot of risk in what you are about to do. It will take time; money and your end result will have …