Blog Posts in ' video commerce ':


Use of Video Increases Average Order Value, Conversions and Revenue for E-Commerce Brands, According to Liveclicker Research


Use of Video Increases Average Order Value, Conversions and Revenue for E-Commerce Brands, According to Liveclicker Research

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, today revealed findings of a study it conducted of the video programs of some of the largest e-commerce operators in the U.S.

In its “Liveclicker Video Commerce Report: Using Video to Make a Positive Impact on E-Commerce,” Liveclicker surveyed its VideoCommerce client base, which includes more Internet Retailer Top 500 brands than any other video solutions provider, to uncover how web merchants are using video and the types of results they are achieving. Liveclicker then analyzed 44 top online video programs across 14 retail …

‘Future of Email – San Francisco’ Assembles Industry Experts to Discuss Today’s Email Revolution and Tactics Needed to Bring Email Marketing Programs into the Future


‘Future of Email – San Francisco’ Assembles Industry Experts to Discuss Today’s Email Revolution and Tactics Needed to Bring Email Marketing Programs into the Future

Email remains a central force in today’s modern lifestyle. Consumers largely prefer it over other marketing channels and it brings massive ROI to modern organizations. To remain welcome and engaging in the inbox, however, marketers must deliver value and relevance while accommodating the shift to mobile viewing. The “Future of Email – San Francisco” assembles industry experts to discuss how new technologies and data insights are enabling marketers to transform their email programs.

WHAT:

Panel discussion, networking and cocktail reception to learn about the latest technologies, campaign strategies and tactics to transform email marketing.

WHO:

Justin Foster, co-founder and …

Upcoming Webinar: Exploring The Benefits of RealTime Email – Driving Marketing Effectiveness


Upcoming Webinar: Exploring The Benefits of RealTime Email – Driving Marketing Effectiveness

Interested in exploring the benefits of RealTime Email?

Join the exclusive webinar “Exploring the Benefits of RealTime Email – Driving Marketing Effectiveness,” on Thursday, November 20th, to hear David Daniels, CEO & Co-Founder of The Relevancy Group and Justin Foster, Co-Founder & VP Market Development of Liveclicker deep-dive into the benefits of RealTime Email.

This webinar will preview new research and data from The Relevancy Group on the benefits of leveraging RealTime Email.  Additionally, attendees will learn tactics and hear real world examples to drive marketing effectiveness using RealTime Email technologies and strategies.

Attendees will learn:

  • Challenges

Liveclicker’s RealTime Email Driving Explosive Growth for Top Brands


Liveclicker’s RealTime Email Driving Explosive Growth for Top Brands

Liveclicker, Inc, a global innovator in delivering rich customer experiences across the web and email, today announced that its RealTime Email solution, which enables marketers to create customized content for recipients at the moment they open their email messages, has achieved significant client adoption since its June 2014 launch. More than 100 companies, including Adobe, Hewlett-Packard, New Balance, Nordstrom, JetBlue, Salesforce.com, Sony, TaylorMade Golf/Adidas, Virgin America, and many others, are now using RealTime Email’s powerful real-time targeting, testing and analytics capabilities to engage consumers via highly focused, relevant email campaigns that drive opens, clicks, conversions and revenues.

These brands as …

iOS8 rocks the world of embedded video in email


iOS8 rocks the world of embedded video in email

Embed video in email?  Get ready for some big changes.

In July 2014, Liveclicker learned while evaluating a development release of the new iOS8 platform that HTML5 players did not function properly when displayed in a recipient’s native iOS inbox.  Instead, an email marketer using an embedded video in email method via HTML5 would see a video player that, when tapped, did nothing.  Prior to iOS8, tapping on the player would initiate video playback (fullscreen on iPhones in the QuickTime player, and inline on iPads).

At first, there was not much cause for concern.  The problem appeared to be a …

Beginning of an Era: Journeys at ExactTarget Connections


Beginning of an Era: Journeys at ExactTarget Connections

It was a while coming, but earlier this week the “Salesforce ExactTarget Marketing Cloud” became the “Salesforce Marketing Cloud” on the ExactTarget website.  While I’m sure many in the industry are disappointed to see this visual embodiment of the “end of the ExactTarget era,” I personally am excited by the opportunity Salesforce presents for ET and ET partners like Liveclicker.  There will be many more opportunities for growth, and – ultimately – this should mean more integrated solutions for both Salesforce and ET clients.

At Liveclicker, we’ve been longtime ET friends.  Our company participates in the HubExchange – though who …

Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing Cloud Connections 2014


Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing  Cloud Connections 2014

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for recipients based on the moment they open their email messages. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections 2014 in Indianapolis.

RealTime Email’s powerful real-time targeting, testing and analytics capabilities enable ExactTarget clients to engage with consumers via highly focused, relevant email campaigns that drive clicks, conversions and revenues.  It empowers marketers to personalize messages for …

Demo RealTime Email at ExactTarget Connections Next Week!


Demo RealTime Email at ExactTarget Connections Next Week!

I am pleased to announce that Liveclicker will, yet again, be sponsoring the ExactTarget Connections conference in Indianapolis, Indiana. Several team members including Co-Founder/CEO, Xavier Casanova, and Co-Founder/VP Market Development, Justin Foster, will be there promoting our latest email marketing innovation, RealTime Email.

At this year’s Connections, Justin will be teaming up with Sony Electronics’ Marketing Manager, Afsaneh Sadri, in an App Theater presentation. Together, they will discuss how Sony leverages real-time technology to deliver immersive experiences in email. This event will take place on Wednesday, September 24th at 5:30 p.m in the App Theater (Expo Hall).

During this …

How Live Video Can Alleviate Marketing’s Biggest Problems


How Live Video Can Alleviate Marketing’s Biggest Problems

When asked in a recent survey from Korn Ferry about what keeps them up at night, the Chief Marketing Officers polled found a common theme among their top concerns. Between staying in contact with their customers and keeping up to date on the latest technology trends, CMOs are struggling to keep an authentic connection with their audience.

The good news is that all of these issues can find a solution by incorporating live video into their marketing strategy. Below are the top 4 concerns found in the survey, and how live video can alleviate these pain points:

1) Creating Sustainable

Evolution of a Video Program: Phase 3 – Adding New Video Placements


Evolution of a Video Program: Phase 3 – Adding New Video Placements

This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements. As I mentioned in my last blog post, the first important video element to consider is the type of video content you wish to produce. Once you know this information, you can determine where to begin adding your new video placements. Below, I have highlighted the best site locations to include additional video placements.

Home page video placement

The type of videos you want to use on your home page …

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