Blog Posts in ' video commerce ':


Video Commerce Success Step 2: Conduct A/B Testing


Video Commerce Success Step 2: Conduct A/B Testing

Last month’s Liveclicker webinar, “5 Steps to Video Commerce Success,” focused on the steps every retailer should take to achieve maximum ROI with video.  To follow-up last week’s blog post, “Video Commerce Success Step 1: Create Compelling Video Content,” I highlighted the second step to video commerce success below.

 

 

Conduct A/B Testing

Once compelling video content has been created, the biggest mistake retailers can make is to autopilot their video program. Provided you have the right technology, it is extremely easy to find out which videos are generating the most dollars per play, the …

Video Commerce Success Step 1: Create Compelling Video Content


Video Commerce Success Step 1: Create Compelling Video Content

A couple weeks ago, Liveclicker hosted the exclusive webinar: 5 Steps to Video Commerce Success.  In this webinar, eBags’ President and COO, Rob Cassidy, and Liveclicker’s VP Market Development, Justin Foster, teamed up to discuss the 5 steps every retailer should take to achieve maximum ROI with video. The first step of five is outlined below:

 

Create Compelling video Content

The first thing retailer’s need to consider when building a successful video program is creating compelling video content.  Often times video programs tend to become myopic — using the same type of video over and over again, instead …

Bringing the Small Screen to Email


Bringing the Small Screen to Email

As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel. Unfortunately, deliverability and rendering problems have long banished video from the inbox — until now. For the first time ever, embedded video in email is a reality for senders that approach the subject carefully and use the right set of technologies.

One need look no further than the success of late TV pitchman Billy Mays or the massive scale of shop-from home TV networks QVC or HSN to see that persuasive …

Video commerce at eTail


Video commerce at eTail

It’s now been two weeks since Liveclicker attended the eTail West show in San Antonio.  I thought it would be valuable to our readers if I shared some of the key video takeaways I pulled from the show.  As someone who has watched video evolve in retail over the last six years, hopefully my thoughts will hold some insight:

  • The video commerce industry is visibly maturing.  There are fewer conversations with retailers about proving the value of video in order to justify an initial investment.  Retailers in general are now seeking ways to optimize and grow video.  This is a

Webinar: 5 Steps to Video Commerce Success


Webinar: 5 Steps to Video Commerce Success

Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

Liveclicker is hosting an exclusive webinar next Thursday, March 27th:  5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …

Embedded Video in Email at MarketingSherpa


Embedded Video in Email at MarketingSherpa

Like you, we’re busy.  At Liveclicker, we’ve been busy sharing our VideoCommerce and VideoEmail solutions with the wider world. Recently, VideoEmail has been on display at several industry trade shows, some of which I’ve been fortunate to participate in.

A couple of weeks ago, VideoEmail was on tour at the MarketingSherpa 2014 Email Summit in Las Vegas.  Brands of all stripes and from many industries stopped by to see VideoEmail in action. Among the common questions addressed:

  • Does embedded video in email cause emails to break?
  • What is the real advantage of using embedded video in email versus linking to

Share-worthy E-commerce Video


Share-worthy E-commerce Video

We’ve all done it. Whether its the latest internet meme, the extraordinary play in last night’s game or a compilation of funny cats, mischievous cats, cats that bark like dogs, or cats gone wild — chances are you’ve been moved to share an online video at least once in your life (if not once so far today).

Online video sharing is the 21st century’s gossip mill or watercooler if you will — once one stumbles across a compelling video, whether it be heartbreaking, side splitting or just downright useful — we can’t wait to share it with the masses. Sometimes …

Stop by Liveclicker booth #702 at eTail West next week!


Stop by Liveclicker booth #702 at eTail West next week!

Next week, Liveclicker will be attending the premier online and multi-channel retail conference, eTail West 2014.  The San Antonio based event is dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. Every year, eTail brings together 2000+ senior-level eCommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Accessories, Sporting Goods, Beauty, Consumer Electronics, Hard and Soft Goods, Home Furnishings, Books, Music, Luxury, Travel, Office Products, Department Stores and more to find solutions for their top challenges.

The conference offers practical sessions and interactive roundtables that outline core …

Liveclicker Co-Founder and CTO, Walt Mann, speaks at Stanford this Friday!


Liveclicker Co-Founder and CTO, Walt Mann, speaks at Stanford this Friday!

Walt Mann is currently Liveclicker‘s Co-Founder and CTO.  He has worked in the areas of software design and development for over 20 years. Previously, he was principal architect at Fireclick, Inc., developing industry-leading products in web analytics and data warehousing. He was also employed by Stanford University for research in formal methods, language design, and event-based processing. Walt received a Bachelor of Science degree in Computer Science from University of California, San Diego, and a Master of Science in Computer Science from Stanford University.

This Friday, February 14th, Walt, will be presenting to the Stanford EE-203 class, “The Entrepreneurial …

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014


VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  ”Responsive email design with multi-device customers in mind” and “Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow” are just a few of the engaging sessions …

About the VCC

Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.

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