Blog Posts in ' video commerce ':


Upcoming Webinar: Exploring The Benefits of RealTime Email – Driving Marketing Effectiveness


Upcoming Webinar: Exploring The Benefits of RealTime Email – Driving Marketing Effectiveness

Interested in exploring the benefits of RealTime Email?

Join the exclusive webinar “Exploring the Benefits of RealTime Email – Driving Marketing Effectiveness,” on Thursday, November 20th, to hear David Daniels, CEO & Co-Founder of The Relevancy Group and Justin Foster, Co-Founder & VP Market Development of Liveclicker deep-dive into the benefits of RealTime Email.

This webinar will preview new research and data from The Relevancy Group on the benefits of leveraging RealTime Email.  Additionally, attendees will learn tactics and hear real world examples to drive marketing effectiveness using RealTime Email technologies and strategies.

Attendees will learn:

  • Challenges

Liveclicker’s RealTime Email Driving Explosive Growth for Top Brands


Liveclicker’s RealTime Email Driving Explosive Growth for Top Brands

Liveclicker, Inc, a global innovator in delivering rich customer experiences across the web and email, today announced that its RealTime Email solution, which enables marketers to create customized content for recipients at the moment they open their email messages, has achieved significant client adoption since its June 2014 launch. More than 100 companies, including Adobe, Hewlett-Packard, New Balance, Nordstrom, JetBlue, Salesforce.com, Sony, TaylorMade Golf/Adidas, Virgin America, and many others, are now using RealTime Email’s powerful real-time targeting, testing and analytics capabilities to engage consumers via highly focused, relevant email campaigns that drive opens, clicks, conversions and revenues.

These brands as …

iOS8 rocks the world of embedded video in email


iOS8 rocks the world of embedded video in email

Embed video in email?  Get ready for some big changes.

In July 2014, Liveclicker learned while evaluating a development release of the new iOS8 platform that HTML5 players did not function properly when displayed in a recipient’s native iOS inbox.  Instead, an email marketer using an embedded video in email method via HTML5 would see a video player that, when tapped, did nothing.  Prior to iOS8, tapping on the player would initiate video playback (fullscreen on iPhones in the QuickTime player, and inline on iPads).

At first, there was not much cause for concern.  The problem appeared to be a …

Beginning of an Era: Journeys at ExactTarget Connections


Beginning of an Era: Journeys at ExactTarget Connections

It was a while coming, but earlier this week the “Salesforce ExactTarget Marketing Cloud” became the “Salesforce Marketing Cloud” on the ExactTarget website.  While I’m sure many in the industry are disappointed to see this visual embodiment of the “end of the ExactTarget era,” I personally am excited by the opportunity Salesforce presents for ET and ET partners like Liveclicker.  There will be many more opportunities for growth, and – ultimately – this should mean more integrated solutions for both Salesforce and ET clients.

At Liveclicker, we’ve been longtime ET friends.  Our company participates in the HubExchange – though who …

Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing Cloud Connections 2014


Liveclicker Launches RealTime Email on HubExchange, Salesforce ExactTarget Marketing Cloud’s Integrated Apps Marketplace, at Salesforce ExactTarget Marketing  Cloud Connections 2014

Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for recipients based on the moment they open their email messages. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections 2014 in Indianapolis.

RealTime Email’s powerful real-time targeting, testing and analytics capabilities enable ExactTarget clients to engage with consumers via highly focused, relevant email campaigns that drive clicks, conversions and revenues.  It empowers marketers to personalize messages for …

Demo RealTime Email at ExactTarget Connections Next Week!


Demo RealTime Email at ExactTarget Connections Next Week!

I am pleased to announce that Liveclicker will, yet again, be sponsoring the ExactTarget Connections conference in Indianapolis, Indiana. Several team members including Co-Founder/CEO, Xavier Casanova, and Co-Founder/VP Market Development, Justin Foster, will be there promoting our latest email marketing innovation, RealTime Email.

At this year’s Connections, Justin will be teaming up with Sony Electronics’ Marketing Manager, Afsaneh Sadri, in an App Theater presentation. Together, they will discuss how Sony leverages real-time technology to deliver immersive experiences in email. This event will take place on Wednesday, September 24th at 5:30 p.m in the App Theater (Expo Hall).

During this …

How Live Video Can Alleviate Marketing’s Biggest Problems


How Live Video Can Alleviate Marketing’s Biggest Problems

When asked in a recent survey from Korn Ferry about what keeps them up at night, the Chief Marketing Officers polled found a common theme among their top concerns. Between staying in contact with their customers and keeping up to date on the latest technology trends, CMOs are struggling to keep an authentic connection with their audience.

The good news is that all of these issues can find a solution by incorporating live video into their marketing strategy. Below are the top 4 concerns found in the survey, and how live video can alleviate these pain points:

1) Creating Sustainable

Evolution of a Video Program: Phase 3 – Adding New Video Placements


Evolution of a Video Program: Phase 3 – Adding New Video Placements

This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements. As I mentioned in my last blog post, the first important video element to consider is the type of video content you wish to produce. Once you know this information, you can determine where to begin adding your new video placements. Below, I have highlighted the best site locations to include additional video placements.

Home page video placement

The type of videos you want to use on your home page …

Phase 2 – Exploring Different Types of Video Content


Phase 2 – Exploring Different Types of Video Content

Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different types of video content.

 

Phase 2 -- Exploring Different Types of Video Content

To supplement your video program, you must test and experiment with different types of video content. This can be a daunting task if you don’t know where to begin. To help, Kenna Hilburn, Liveclicker’s Senior Video Strategist, compiled the list of questions below to consider for your brand.

Do

The Evolution of a Video Program – Phase 1


The Evolution of a Video Program – Phase 1

Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed  up to discuss best practices on how to manage and grow your video program over time in the webinar, “The Evolution of a Video Program.” Today, I will be covering the 1st step to program growth and optimization in phase 1 -- getting content on your site for the first time.

Phase 1 -- Getting content on your site for the first time

Whether you are creating your videos in house, using an agency, or sourcing the videos directly from the manufacturer, …

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