If you are an e-commerce business or retailer, it’s a no-brainer to be doing videos of the products you want consumers to buy.  Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media, as well as engage with consumers on a level that static photos and text can’t.

Product videos are also big with the younger generation, the GenY’s or Millenials. The folks over at EXPOTV.com shared with me their research confirming that the 16-34 age group are even more interested in product video than other…

E-commerce video continues to scale. Last year, a whopping 73% of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.

I recently had the opportunity to interview Scot Wingo, who is on the Board of Directors for Shop.org as well as the Founder and CEO for global e-commerce platform provider, ChannelAdvisor. In the interview, Scot shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.

Recently, I’ve gone on the record during a series of webinars about a new trend many email marketers are seeing when “A/B testing” clickthrough rates for video email campaigns featuring in-email video.  More particularly, I’m referring to when marketers try to measure clickthrough rates on a list has been split 50/50, with 1/2 of the list receiving “the in-email video version,” and the other 1/2 receiving a static image thumbnail, where both are intended to drive traffic to video on a landing page. The trend, it seems, is that more and more email marketers are seeing clickthrough rates decline on…

I interviewed usability and user experience veteran, Susan Weinshenk, on some of the ways that the professional UX community can do a much better job with incorporating video to create more positive customer relationships on e-commerce websites – both for improved sales and overall shopping experience.

I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path.  Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies.   In the interview, Linda shares best practices and tips for using videos on retail websites, in email, and on mobile devices.

Enjoy!

Despite this year’s record e-commerce consumer spending on Black Friday, creative online video ads and other video marketing content appear to have been widely underutilized. Nevertheless, I’ve managed to put together a list of what I’ve found to be the most notable Black Friday videos online, along with some holiday marketing tips on what retailers and e-commerce brands can do to utilize online video marketing for the rest of the holiday shopping season.

I interviewed Google’s spokesperson Andrea Faville to learn more about the video features available on Google+ (Plus) Pages. Andrea shared examples of e-commerce and retail businesses across the web taking advantage of the newest video features and shared some tips for how you can do the same!

I interviewed Luke Glasner, Co-Principal at RedPill Email, an email marketing vendor providing analysis, strategy, and optimization services in email, search and social media. Luke was one of the featured speakers for the recent webinar hosted by the Email Experience Council: “Video Email: When, Why, and How.” In this post, Luke shares with us his experience in planning calendars and integrating specialized content production around video in email marketing.

In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics. Jon shared with us about Crutchfield’s own formula for effective ROI and customer relationships with how-to videos, as well as some tips for what other retail and e-commerce businesses can be doing with instructional videos today. (To read more about why I think how-to videos are effective for retailers and brands, and for some tips on creating them, you can read my previous article, “How-To” Product Videos Tips for Every E-Commerce Business.)