Online retailers often struggle with the idea of building an e-commerce video program because of how daunting and time-consuming the task can be. The good news is that there are video commerce solutions that are specifically designed to combat these struggles and simplify the whole process. Today, I will address the final step in my “5 Steps to Video Commerce Success” series and highlight what to look for in a video solution. Below, I outlined some advice shared by Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO in the “5 Steps to Video Commerce …
Blog Posts in ' video commerce platforms ':
July 11, 2014
June 27, 2014
One obstacle several e-commerce retailers run into when launching their online video program is how to effectively measure its success. Today’s post will address this issue and highlight video commerce success tip # 4 – Dive into Video Analytics. This is a continuation of my 5 part blog series covering the Liveclicker webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags President and COO. Below, I have outlined some tips and best practices taken from step #4 of the webinar.
Step #4: Dive into Video Analytics
June 20, 2014
Video was a hot topic at the 10th annual IRCE event held in Chicago, Illinois earlier this month. Sukhinder Singh Cassidy, Chairman & Founder of Joyus, gave a keynote on How the Video Experience is Transforming the Way People Shop, and Internet Retailer also featured a dedicated video workshop in the pre-show session.
One of the recurring themes I heard from attendees was “we need video” or “we need to do video better.” The inevitable follow up question was always “how can you help?” Of course, there are various ways Liveclicker’s VideoCommerce solution can help e-retailers grow and develop …
June 6, 2014
Liveclicker is excited to announce that we will yet again be exhibiting at IRCE next week!
This year IRCE takes place in Chicago, Illinois, June 10th - 13th. Celebrating its 10th anniversary, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes. Total attendance at IRCE 2014 in Chicago is projected to reach nearly 10,000.
March 20, 2014
Videos and video marketing are exploding on the retail scene as vital elements of a successful omnichannel strategy. In fact, eMarketer reported that 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
Liveclicker is hosting an exclusive webinar next Thursday, March 27th: 5 Steps to Video Commerce Success. Join retail industry veterans, Rob Cassidy, eBags‘ President & COO, and Nathan Harker, Brookstone‘s Video & Training Specialist, accompanied by Liveclicker’s Co-Founder & VP Market Development, Justin Foster, to learn about the 5 key steps to take when developing your video commerce …
February 6, 2014
On average, Liveclicker clients see 20-30% higher conversion rates on product pages that feature video. Next week, VideoCommerce Essentials is offering up a quick webinar outlining an easy way to publish your videos to product pages. Join us Thursday, February 13th, to explore: VideoCommerce 101 – Easy Video Publishing. In this thirty minute webinar your host, Liveclicker Marketing Manager, Jen Fahey, will show you how to streamline the video publishing process to auto-publish to your product pages, category pages, and YouTube channel using VideoCommerce Essentials.
Our three step video publishing wizard consolidates the publishing process into a single …
January 28, 2013
Dear VCC readers,
For nearly four years, the blog at Video-Commerce.org has been dedicated to bringing you the latest video commerce best practices and industry developments. We’ve hired bloggers and blogged ourselves to make sure that the content posted here remains fresh and up to date. As some of you may know, this blog is funded entirely by my company, Liveclicker. In addition to this blog, Liveclicker also runs a separate blog at VideoRetailer.org. VideoRetailer.org is a video commerce blog, but it’s more centered on Liveclicker while this blog remained a general industry resource. Recently, we’ve decided that it’s no …
November 20, 2012
Is interactive shoppable video becoming more prevalent?
(And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.)
It’s looking that way. Several ecommerce merchants have begun providing engaging, interactive video experiences to prospects in an effort to boost sales and conversions.
interactive video commerce examples
Advance Auto Parts
The auto parts retailer leverages customer reviews and ratings in-player via PowerReviews integration. Video product callouts include reviews that can be navigated within the clip along with a Buy option. This can be …
September 26, 2011
In this post, I’ll outline cost savings possible to achieve by using a video commerce platform. (In Part I, I explained what a video commerce platform was, Part II outlined primary revenue drivers, Part III the revenue calculations).
In my own view, I generally don’t believe that cost savings are the most compelling reason to select a video commerce platform compared to either an online video platform or even a content delivery network. That’s because video commerce platforms live “upstack” from these other two types of technologies and primarily exist to create new results and revenue. Of course, in …
About the VCC
Members of the video commerce consortium are e-commerce leaders, brand marketers, and innovators in their industries. The logos below represent only a small sampling of the organizations with delegates currently participating.