We’ve talked plenty on this site about the importance of creating a smart online video strategy, one that complements and advances your specific brand message and provides a roadmap toward the right style of video for your company.
But what about the video that you can’t affect? In particular, the hundreds of thousands of customer-generated videos now freely posted on YouTube and other sites that dole out brand opinions and product reviews to millions of passionately interested viewers.
How do you go about making that part of your video strategy?
That’s the marketing challenge many retail brands now find …