I recently had the opportunity to attend BrandLive’s Customer Summit in Portland, Oregon. It was amazing to see top brands embracing live video broadcast as a way to better connect with consumers and give their brand a personal touch. I had the opportunity to meet industry thought leaders and learn their techniques for creating a great live video event.
Below, I have outlined my 5 key take-aways from BrandLive’s Customer Summit:
1. Video is one of the best ways to connect with your customers
Consumers want to feel like they are personally connected to your brand – not just a …